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Nada Usama Hassan

Marketing and PR

Nasr City, Cairo, Egypt

Work Experience

  • Brand ManagerFull Time

    Jotun Paints

    May 2022 - Present -3 yrs, 1 month

    Egypt

    • Job Details:Support the development and implementation of marketing plans Manage and execute communication on relevant digital and social media, including company websites and intranet sites Secure local implementation of concepts, product or brand strategies as well as targeted campaigns and launches Assist in creating localized brand campaigns and activities Responsible for implementation of local promotional programs Manage external agencies Responsible for providing market data for analyzing sales performance and product positioning Responsible for products local pricing, Marketing strategy and Product management interior budget Prepare and manage the ordering of marketing materials Build relationship with relevant suppliers, customers or other stakeholders Responsible for understanding sales performance and product positioning in the market by analyzing market data Responsible for increasing brand awareness by implementing Company’s strategies, policies and localizing regional initiatives to achieve targeted market share.
  • Senior Marketing SpecialistFull Time

    SIPES

    Jul 2018 - Present -6 yrs, 11 months

    Egypt , Cairo

    • Job Details:- created and managing loyalty program - Planning and implementing revamping of 250+ retails - managing branding designs - managing packaging designs - managing social media platforms - responsible for CSR campaigns - responsible for PR campaigns - following up with products complaints
  • Senior Marketing SpecialistFull Time

    Heggy Group

    Nov 2017 - Jul 2018 -8 months

    Egypt , Cairo

    • Job Details:- Responsible for 3 high end fashion retails - Responsible for Budgeting Online & Offline marketing - Managing social media, website, PR events - Developing marketing plans and strategies - Responsible for Surveys/ Questionnaires/ Focus groups - Dealing with suppliers and partners - Developing and managing seasonal campaigns - Managing relationships with Brands Mother companies - Planning & Implementing Online & Offline Marketing - Creating social media content & moderating. - Designing brands seasonal themes - Responsible for emails back-end
  • Marketing SpecialistFull Time

    El Ezaby Pharmacy

    Jan 2016 - Nov 2017 -1 yr, 10 months

    Egypt , Cairo

    • Job Details:- Launched the store, from concept design to implementation - Developed loyalty program & worked on POS system - Managing social media, website, PR events - Developing marketing plans and strategies - Responsibe for Surveys/ Questionnaires/ Focus groups - Dealing with suppliers and partners - Developing and managing seasonal campaigns
  • Education

    • BA in Mass Communication

      Misr International University (MIU)

      Jan 2009 - Jan 2013 - 4 yr

    • High School - Thanaweya Amma

      The International Schools of Egypt 2000

      Jan 2009 

    Skills

    • Marketing
    • Product Management

    Languages

    • English

      Fluent
    • Arabic

      Fluent
    • French

      Intermediate

    Training & Certifications

    • Digital marketing diploma

      Nexford·2021
    • Digital marketing diploma

      American chamber·2021
    • Tableau

      Sipes·2020
    • SRM

      Sipes·2019
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