Nada ElBardesy

Marketing Communication LeaderFull Time

• Job Details:‐ Developing and implementing marketing strategies that will make an impact, support the brand, drive sales and online traffic ‐ Plan, execute and monitor marketing communication plans for Schneider Electric business units based on global business objectives and Strategies ‐ Manage and plan Public relations and Media activities with the PR agencies for Schneider Electric NEAL including all its collaterals (press conferences ‐ 1:1 interviews ‐ press releases ‐ media kits ‐ media insights) ‐ Report leads and opportunities against the annul spent for Egypt, North East Africa and Levant countries. ‐Manage budgets and output reports to measure the annual ROI, Monitor responses and provide analysis to help measure the effectiveness of all actions done ‐ Manage owned and third‐party events with advertising agencies and social media agencies to develop and maximum return on business objectives. ‐ Following and applying guidelines and global trends locally to reach utmost targets and to reach target audience with relevant messages.

Communication Manager &Lexus launch project managerFreelance / Project

• Job Details:Launched Lexus in Egypt through a full‐fledged campaign (ATL &BTL and Media relations and advertising) Launched first Lexus showroom by applying global guidelines and managing production, media and marketing agencies versus budget planning and control. - Developing/updating/maintaining and electronically distributing the Business Communications calendar, necessary press releases, media lists, media coverage reports, weekly activity summaries Managing daily media requests for Toyota &Lexus Egypt. ‐ Thoroughly researching and preparing various executive and management interview briefing reports Revising, tracking, and monitoring the media relations budget and performance against the annual planning process. ‐ Managing and evaluating all business communications and messaging, ensuring dissemination to all designated and appropriate Toyota management and generating proactive, positive exposure, enhancing Toyota and Lexus product and brand image, while mitigating critical news. ‐ Collaborating and coordinating the delivery of corporate and social messaging, special events and crisis communications with the entire Corporate Communications team, including: press/newsroom (Legal, Fast Facts, etc.)

Consumer Marketing Communications &Public Relations ManagerFull Time

• Job Details:Reporting to the Chief marketing officer of Fawry to plan and manage execution of marketing communications and public relations campaigns and activates. - Develop and implement communication plans for Fawry and its vast range of services targeting consumers, retailers and corporates. - Develop online marketing collaterals and execute BTL marketing collaterals for any new service launch - Manage projects, create and execute measurable, multi-channel communication campaigns and content to support the promotion corporate solutions - Managing campaign designs and structure starting from briefing till execution - Responsible for Internal communication and creating Fawry’s brand manual and CI - Hiring and managing Advertising, production and public relations agencies - Planning and managing press conferences and annual Fawry financial thematic event - Devising creative public relations strategies that fit company profile - Arrange for interviews or public speaking events and draft Bilingual press releases - Revise and develop media monitoring reports and share them with top management and shareholders