Basic Info

Nada ElBardesy

5 years

Cairo, Egypt

Master's Degree

Experienced

Work Experience

Senior product manager at Universal group, Cairo, EG

Experience Details

Senior product manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Reporting to the Chief marketing officer, handling the top loading washing machines and electric water heaters.
o Develop product messaging that differentiates new products from others in the market
o Brief the communications and PR teams about product features and specs as well as taking part in presentations
o Through interviews, surveys, focus groups and sales data, gain insight about customer use of current products, untapped opportunities and buyer personas
o Create product content for catalogues, manuals, website copy and product brief presentations
o Research competitor offerings and react when appropriate
o Communicate with Sales and R&D departments to study the product and the market competition versus needs
o Develop promotional offers and


Company Details

Universal group, Cairo, EG

Cairo, Egypt

More than 1000 employees

Consumer Electronics

http://www.universalgroup.org/UniversalGroup_v10/egypt/en/homepage/

Jul 2017 to present (6 months)
Consumer Marketing Communications &Public Relations Manager at Fawry payment services

Experience Details

Consumer Marketing Communications &Public Relations Manager

Marketing/PR/Advertising

Manager

Reporting to the Chief marketing officer of Fawry to plan and manage execution of marketing communications and public relations campaigns and activates.
- Develop and implement communication plans for Fawry and its vast range of services targeting consumers, retailers and corporates.
- Develop online marketing collaterals and execute BTL marketing collaterals for any new service launch
- Manage projects, create and execute measurable, multi-channel communication campaigns and content to support the promotion corporate solutions
- Managing campaign designs and structure starting from briefing till execution
- Responsible for Internal communication and creating Fawry’s brand manual and CI
- Hiring and managing Advertising, production and public relations agencies
- Planning and managing press conferences and annual Fawry financial thematic event
- Devising creative public relations strategies that fit company profile
- Arrange for interviews or public speaking events and draft Bilingual press releases
- Revise and develop media monitoring reports and share them with top management and shareholders


Company Details

Fawry payment services

Giza, Egypt

101-500 employees

Financial Services

fawry.com

Feb 2015 to Jun 2017 (2 years 4 months)
Marketing communication Senior at TEData

Experience Details

Marketing communication Senior

Marketing/PR/Advertising

Experienced (Non-Manager)

- Monitoring revenue generating campaigns, in terms of appropriate messaging and the targeted audience setting etc.

- In charge of all outdoor messages, designing Media plan for launching all new campaigns.

- Responsible for all communication and creative briefs presented to the agency while verifying and managing layouts, creative’s and other needed jobs to execute the project

- Handling advertising campaign design/structure from the initial brief phase till the full launch.

- Ensuring TE Data is well and properly branded at all times, with the right message, in the right media.

- Responsible for branding production for all TE Data primary and secondary outlets (Below the Line).

- Responsible for executing Public relations and CSR projects, including press conferences and Documentary's for CSR Campaigns.

- Managing all branding and communication materials for any external events based on current campaigns or targeted communication message.


Company Details

TEData

Cairo, Egypt

N/A

Telecommunications, Internet/E-commerce

www.tedata.net

Sep 2010 to Jan 2015 (4 years 4 months)

Achievements


1) Planned and executed 12 promotional campaigns (ATL- BTL)
2) Organized 6 events and exhibitions
3)Handled loyalty programs
4) Handled CSR and PR projects



I used to engage in school activities such as recycling and Music concerts

Education

College Diploma in Certificate of Marketing

Education Details

College Diploma

Certificate of Marketing

American University in Cairo (AUC), Egypt

Not specified

Marketing IMC Digital Marketing

N/A

American University in Cairo (AUC)
2014 - 2016
MBA in marketing

Education Details

MBA

marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2012 - 2015
Business Administration in Marketing

Education Details

Business Administration

Marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2005 - 2010
High School - American diploma

High School Details

American diploma

rajac american school

Egypt

2005

A / Excellent / 85 -100%

N/A

rajac american school
2005

Certifications

GMAT
Jan 2011

Certificate details

GMAT

Jan 2011

Pass

N/A

N/A

N/A

Training and Courses

Training/Course Details

Digital Marketing Diploma

Apr 2017

Core management - AUC

Social Media Digital marketing Direct marketing Search engine optimization google display networks Email marketing Content marketing

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopAnalyticalArabicCertificate Of MarketingConsumer ElectronicsConsumer Marketing Communications &Public Relations ManagerCreativeDigital Marketing DiplomaE-commerceEnglishFinancial ServicesGMATInternetMBAMarketingMarketing Communication SeniorMicrosoft OfficeNGO/NPONegotiatorOrganizerPersistentPublic RelationsSenior Product ManagerTelecommunications

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Beginner

: Extreme - I love it!

:

Less than 1 year

Fields of Expertise

marketing

marketing

: Expert

: Extreme - I love it!

:

5-7 years

NGO/NPO

NGO/NPO

: Expert

: Extreme - I love it!

:

1-3 years

public relations

public relations

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Negotiator, Creative, Organizer, Persistent

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