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Nada Ashraf Ali Ahmed

Senior Digital Marketing Manager

Maadi, Cairo, Egypt

Work Experience

  • Senior Digital Marketing ManagerFull Time

    Transsion Holdings

    Aug 2019 - Present -5 yrs, 10 months

    Egypt , Cairo

    • Job Details:*Social media and Operations Manager for AHA Games App In Egypt and MENA Responsibilities: • Operate AHA Games Egypt Social Media Facebook and Instagram official account to get a targeted reach, coverage, fans grow. • Schedule AHA Games Egypt Social media account daily post content, weekly campaign, monthly campaign, national holiday or event or global event campaign content to make AHA Games Egypt alive and active on social media by daily active while not monthly active. • Manage page like ads launching and at least minimize cost/fans grow bellow or same as the average cost level. • Manage moderation during working time. Achievements 1. Plan and execute plans to reach the target audience through appropriate channels (social media platforms, e-mail, etc...) Handling posting, moderation… etc 2. Brainstorm and develop ideas for creative marketing campaigns 3. Create social media strategies to achieve clients' marketing targets including SWOT analysis, competitive analysis, tactics, determine brand persona & brand voice. 4. Manage, create and publish original, high-quality content 5. Create designs for informative and appealing content 6. Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies 7. Content management 8. Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules 9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs, SEO (search engine optimization) and generation of inbound traffic 10. Cooperate with other Transsion’s companies (Infinx- Tecno- Synix- XClub) 11. Work with B2B and B2C clients 12. Maintain a monthly social media calendar 13. Translate games features files, and AHA Games Terms of Service, Use and Privacy 14. Creating content for AHA Moments (AHA Games Community). 15. Managing users’ content on AHA Moments throw AHA backend 16. Creating Arabic Banner words for games on AHA Games platform 17. Analysis of the most played games in Egypt and MENA, and making a weekly list 18. Nomination for the Hottest new games in the games market to be added on AHA platform. 19. Coordinate between mobile games developing companies, and mobile games developers in MENA and AHA games. 20. Ensure the safety of the published content from copyrights violations. 21. Make research studies for AHA Games in the Egyptian market.
  • Digital Marketing SpecialistPart Time

    Egyptian Media Development Program

    Dec 2018 - May 2019 -5 months

    Egypt , Cairo

    • Job Details:Responsibilities: • Editing Videos • Producing videos • Promoting Videos on Mantiqti's social media platforms (Facebook- Youtube- Instagram) • Create new plans for Video production Unit. • Activate Mantiqti's Youtube channel by adjust settings and publishing several videos. • Activate IGTV on Instagram. • Working on crowd sourcing, social media analysis, and content management. • Posting Videos on Facebook • Using Adobe Premiere to edit videos.
  • Head of Video Unit El-AssitaFull Time

    Welad El-Balad LTD.

    Mar 2013 - Jun 2018 -5 yrs, 3 months

    Egypt , Cairo

    • Job Details:Responsibilities: • Editing Videos • Producing videos • Promoting Videos on Mantiqti's social media platforms (Facebook- Youtube- Instagram) • Create new plans for Video production Unit.
  • Education

    • College Diploma in Mass Communication and Media

      El- Minia University

      Jan 2011 - Jan 2012 - 1 Year

    • Bachelor's Degree in Mass Communications

      Assiut University (AUN)

      Jan 2011 

    • High School - Thanaweya Amma

      El-Khayat High school

      Jan 2006 

    Skills

    • Copywriting
    • Digital Marketing
    • Digital Marketing Strategy
    • SEO
    • Facebook ads
    • email marketing
    • Marketing Data Analytics
    • Online Marketing Campaigns
    • SEM
    • Adobe Lightroom
    View More

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Digital Marketing Basics

      Google·2021
    • Digital Marketing Nanodegree

      Udacity·2021
    • “Investigative Video Journalism”

      Danish Egyptian Dialogue institute and The Media Club·2018
    • Covering Women's News in the Middle East

      Thomson Reuters·2016
    • “local news and how to frame it to be interesting stories”

      German International Cooperation Office (GIZ) ·2015
    • Pre-Masters in Radio and Television from the Faculty of Arts

      Al-Minia University·2012
    • ICDL

      UNESCO·2010
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