
Nada Saber
Performance Account manager at Roxxedo Performance Marketing& Advertising Agency
New Cairo, Cairo, EgyptWork Experience
Performance Account managerFull Time
Roxxedo Performance Marketing& Advertising Agency
Aug 2023 - Present -1 yr, 10 months
- Job Details:● Creating strategies, pointing KPIs & OKRs: Develop comprehensive marketing strategies aligned with clients' objectives, leveraging data-driven insights and market research. Define Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs) to measure campaign success and guide performance evaluation. ● Lead end-to-end campaign management: including planning, execution, and optimization across various digital marketing channels such as search engine marketing (SEM), social media, display advertising, and email marketing. Collaborate with internal & external teams to ensure seamless campaign implementation and alignment with client goals. ● Handling Websites: Lead end-to-end campaign management, including planning, execution, and optimization across various digital marketing channels such as search engine marketing (SEM), social media, display advertising, and email marketing. ● Provide Performance Reports: Generate regular performance reports, analysing campaign metrics and providing actionable insights to clients. Present findings and recommendations to optimize campaign performance, enhance ROI, and drive continuous improvement. ● Branding & Rebranding: Contribute to branding and rebranding initiatives, working closely with clients to develop brand positioning, messaging, and visual identity. Collaborate with creative teams to create compelling brand assets and ensure brand consistency across all marketing materials.
Education
Bachelor's Degree in mass communication
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2020
B+ in mass communication
Univesitat Autònoma de BarcelonaJan 2016 - Jan 2020 - 4 yr
Languages
Arabic
FluentEnglish
AdvancedSpanish
Beginner