
Mustafa Ali Zain
Group Business Development Director at Stily Group “ Stily & 4 Heed “ Car Care Supplementary services.
Riyadh, Saudi ArabiaWork Experience
Group Business Development DirectorFull Time
Stily Group “ Stily & 4 Heed “ Car Care Supplementary services.
Aug 2017 - Present -8 yrs
Saudi Arabia , Riyadh
- Job Details:Major Achievements : Increased sales by 30% in Q4 2017 & Q1 2018 Initiated and Spearheaded new corporate agreements with Ministries and Major Automotive Companies Helped opening new sales channel through new key accounts Increased order volume of current accounts Managed and improved relationship with global suppliers (Nielsen, CarPro, Stek, Express Window Film, and Premium Shield). Restructuring management and work process Increased warehouse size in accordance to market share, and expected sales forecast to cater be able to cater the market. Increased Brand Equity & franchise price by contracting with a Marketing Consultant to: Develop and implement brand & communication strategy Develop and implement a Corporate Identity / Corporate design Build corporate credentials Hire and steer social media agency Develop a new website in accordance to brand strategy and corporate identity Develop and implement a new Showroom identity to reflect both the brand strategy and brand positioning. Core responsibilities : Tracking daily and monthly sales achievement Developing Annual budget and sales target to ensure profitability going for a 25% growth for 2018 Preparing and managing volume planning and ordering Managing all global supplier relationship and communication. Managing and leading the relation between the company and its key accounts Create and establish the brand Stily and position it as the market leader in its segment Increase Brand Performance in the Marketing & Sales funnel, by focusing on each steps of the funnel. Developing and managing CRM to increase customer satisfaction Implementing retail standers to increase CSI, link sales team incentive schema based on CSI score Supervising all marketing activities in coordination with the contracted marketing consultant Managing and coaching sales teams of both Stily & 4heed Managing all marketing activates with marketing agency for websites and social media management Creating monthly campaigns to increase showrooms traffic and revenue
Regional Sales ManagerFull Time
Universal Motors Agencies “UMA” GM Dealership
Oct 2014 - Jul 2017 -2 yrs, 9 months
Saudi Arabia , Dammam
- Job Details:•Reviews Sales Department turnover and profitability status. Analyzes, evaluates detailed reports to monitor progress and ensures department budget/targets are achieved leading to the overall company budget achievement, and Profit and Loss responsibility for the department •Prepares and proposes the annual budget and business strategy for Sales Department in close coordination with the Eastern Region Director •Attends sales and marketing meetings together with the EMC and Sales Management to review marketing results and also to remain updated with changes in the process, concept, strategy, action plans and/or pricing •Established with GM team phase one of the new programs in East Region “ Chevy I Care – Sales Manager KPI’s – Sales Excellence” •Market analysis and exploitation of fleet and corporate potentials. •Management and further development of Fleet and Corporate support programs. •Following KPI’s for sales team work and monthly analysis by showroom control through real statistic •Prepare monthly sales forecast of all branches to meet monthly sales target and GP% •Established action plan to increase CSI for maximum to meet OEM target •Implement retail standards to maintain a minimum of 90% in the Customer Satisfaction Index. •Daily following for the showroom control through ERP real statistic to follow up with sales managers •Transfer the lost enquiries data base to CRM to try to take advantage of customers later to open new sales opportunities •Following daily sales process and reservations for each branch •Monthly analysis for lost sales through showroom control analysis for each showroom by details •Responsible for delivery for eastern region to insure the purchasing and delivery working smooth •Create vehicle delivery promise time “VDPT” as GM retail standards needs to focus on weakness points •Monthly Marketing Meetings and Campaigns: ensure active participation and execution of campaigns, complemented by BTL activities •Quarterly assessment for process and facility as GM retail standards to find GM requirements •Provide high level management assessment results and action plan for repair weaknesses •Supports line management in conducting training need analysis by evaluating technical capabilities and skill levels •Creates training plans and programs, ensures their implementation and evaluates training results. •Created monthly vehicle walk around competition for sales team work with valuable prizes •Responsible for CPOV department in 2015 tell end of first quarter of 2016 •Define Sales targets in the Pre-owned –business •Cooperation with IT to implement quick solution for easy estimation in showrooms for appraisal and trade-in •Develop and implement reporting structure for the used car business (KPI’s like age profile, stock turn, etc.) – monthly update. •Specify residual values in relation to key competition per market (mystery shopping) •Support and consult dealers in order to establish a used car operation and infrastructure in the whole dealer network (including training, market analysis, and consulting, business plans) Achievements : •Successfully drive Eastern Region to achieve 86% CSI “PDSS” in 2016 •Successfully achieved highest GM accessories sales and supplementary in kingdom in 2016, with growth 185 % comparing with 2015Y •Achieved 89% sales volume from 2016 target with total sales 4679 units
Regional Sales Manager Full Time
Mohamed Nasser Al-Sayer & Sons (LEXUS)
Apr 2014 - Sep 2014 -5 months
Kuwait , Kuwait City
- Job Details:•Provide customers service by greeting and assisting customers, and responding to customer’s inquiries and complaints by 7 stars service. •Prepare yearly sales business action plan and sales process. •Prepare monthly sales forecast of all branches to meet monthly sales target. •Monitors competitors’ strategy, pricing, activities and benchmarks performance against competition and reacts accordingly to stay ahead of competition to retain and increase market share •Achievement of all set targets and objectives in a timely manner and achieve the Ninanki target. •Recommend pricing strategy for all vehicles based on brand equity and competitors pricing to achieve sales volume and achieve the maximum Dealer profitability •Implement retail standards to maintain a minimum of 95% in the Customer Satisfaction Index. •Prepare succession plan for Senior brand manager and business GM positions with retail sales operation •Daily following for the showroom control by customers details to follow up •Monthly analysis for showroom control by ratios ( Calls conversion ratio–Traffic conversion ratio–Demo ratio – Appraisal and trade in ratio-Achievement and conversion closing ratio) •Monthly sales analysis to repair the weaknesses by better way •Following with training Dept. for new training programs form Lexus for increase sales team work qualifications and performances and achieving Lexus training percentage •Monthly the sales team work KPI to proposition for the training they need to accentuate the sales team work performance •Communicate monthly with high level management specific carline sales targets, and continuously track performance in line with pre-determined and set objectives •Monthly Marketing Meetings and Campaigns: ensure active participation and execution of campaigns, complemented by BTL activities •Monitoring for high level management to display showroom control by actual traffic and Face to Face Traffic enquires •Monthly analysis for lost sales by showroom control for each showroom by details •Monitoring for senior management by monthly meeting asking a sales loss problems solving to find quick solutions to the extent possible •Transfer the lost customers data base to CRM to try to take advantage of customers later to open new sales opportunities • Ensure customer prospecting database is constantly updated and maintained
Main Showroom Manager Full Time
Aljomaih Automotive Company (General Motors)
Sep 2012 - Mar 2014 -1 yr, 6 months
Saudi Arabia , Riyadh
- Job Details:•Ensure successful achievement of showroom volume target •Prepare yearly sales business action plan •Prepare monthly sales forecast of all branch to meet monthly sales target •Recommend pricing strategy for all vehicles based on brand equity and competitors pricing to achieve sales volume •Sharing with Import Dept for ordering by VOG( vehicles order guide) •Prepare succession plan for all managerial positions with retail sales operation •Daily following for the showroom control by customers details to follow up •Monthly analysis for showroom control by ratios ( Calls conversion ratio–Traffic conversion ratio–Demo ratio – Appraisal and trade in ratio-Achievement and conversion closing ratio) •Monthly sales analysis for showroom control to repair the weaknesses by better way •Monitoring for senior management to display showroom control by actual traffic and Face to Face Traffic •Monthly analysis for lost sales by showroom control by details •Monitoring for senior management by monthly meeting asking a sales lo ss problems solving to find quick solutions to the extent possible •Transfer the lost customers data base to CRM to try to take advantage of customers later to open new sales opportunities Achievements : •Successfully drive Riyadh Dealership and achieved a score of 96% on GM assessment •Leading positive cultural change and effective business improvement by enhancing customer sales to delivery satisfaction (based on GM program PDSS). •Build and establish GM SOP procedure (Standard Operating Procedure) in Riyadh Dealership
Education
Bachelor of Commerce Accounts and Administration in Accounts and Administration
Ain Shams University (ASU)Jan 1996 - Jan 2000 - 4 yr
Languages
English
Fluent
Training & Certifications
Sales professional
GM Academy ·2016