Basic Info

Muhammad El-Attar

2 years

Giza, Egypt

High School

Experienced

Work Experience

Product Marketing Executive at Cognitev

Experience Details

Product Marketing Executive

Marketing/PR/Advertising , Business Development

Entry Level

As a Product Marketing Executive, I am responsible for marketing the company's products and growing its users' base. By owning the inbound activities and presenting the products in ways that strengthen its brand and boost sales. My goal is to maximize our products conversions to drive product adoption and features usage, through content marketing and inbound strategies.

Responsibilities:-
- Studying the company's products and understanding them inside out, to translate technical features into useful benefits for our users.
- Working across cross-functional teams (design, product, sales, customer success...) to implement user acquisition strategies.
- Creating inbound content focused on our products, its new models, and related industry trends.
- Crafting appealing messages across our marketing channels (landing pages, ad campaigns, ...etc).
- Managing the products' and the company's Social Media channels.
- Performing new growth initiatives on different platforms to increase user acquisition.
- Testing new product features, and launching them into the market.
- Evaluating projects using relevant KPIs and feedback from current and potential users.


Company Details

Cognitev (multinational)

Giza, Egypt

11-50 employees

Internet/E-commerce, Marketing and Advertising, Computer Software

http://www.cognitev.com

Mar 2017 to Sep 2017 (6 months)
Growth Marketer - Internship at Instabug

Experience Details

Growth Marketer - Internship

Marketing/PR/Advertising

Entry Level

Responsibilities:-
- Creating inbound content, from blog posts to social media content, and sales emails.
- Managing and growing Instabug's social media presence on all its social networks.
- Acquiring new leads and working on the sales funnel from the bottom up.
- Keeping an eye on the product development, and help making Instabug as easy to use, reliable, bug-free and fast as possible.

Accomplishments:-
- On Growth: Help maintaining the very high month-over-month growth rate.
- At the company overall: Winning RiseUp Explore competition at RiseUp Summit 2016.


Company Details

Instabug

Giza, Egypt

51-100 employees

Computer Software

https://instabug.com

Oct 2016 to Jan 2017 (3 months)
Product and Marketing Specialist at SilverKey Technologies

Experience Details

Product and Marketing Specialist

IT/Software Development, Marketing/PR/Advertising

Entry Level

As a Product & Marketing specialist, I am working in the Research and Development (R&D) division in the Company (InnoLabs) by handling all the Product Management - Marketing activities.

Responsibilities:-
- Defining the products roadmaps.
- Delivering the products requirements documents with prioritized features and proper justification.
- Developing the core positioning and messaging of the products.


Company Details

SilverKey Technologies (multinational)

Giza, Egypt

11-50 employees

Computer Software, Information Technology Services, Computer Games

http://www.silverkeytech.com

Mar 2016 to Sep 2016 (6 months)
Social Media Intern (intern) at Tahrir Academy

Experience Details

Social Media Intern (intern)

Marketing/PR/Advertising

Student

Responsibilities:-
- Planning and executing the Social Media strategy, reporting the results and comparing them with the set before OKR(s), and act upon them.
- Managing the day-to-day responding, content creation, and engaging with our online community.
- Executing the development plan that was set for me by self-learning, and applying what I learn on my work.
- Being responsible for our most important annual project on Social Media, and act as its Project Manager by assigning tasks to other team members, following up on them, and reporting the results.

Best accomplishments:-
- On social media: Managing to make a big growth in our main Social Media channel metrics to more than (500%) after 2 months of working with the team (2 persons).
- At the company overall: Winning MIT Arab Startup Competition in the social entrepreneurship track.


Company Details

Tahrir Academy

Cairo, Egypt

11-50 employees

Education

http://tahriracademy.org

Mar 2015 to Jun 2015 (3 months)
Co-founder & Marketing Manager at Famspot

Experience Details

Co-founder & Marketing Manager

Marketing/PR/Advertising , Operations/Management

Manager

Famspot is an online talents platform that allows the talented, unknown people to spread their talents and market it by ratings and comments.

As responsible for the Marketing section, I was responsible for:-
- Planning and optimizing the marketing strategy.
- Leading the marketing team (4 persons).
- Creating ideas for events, organizing them with the team, and covering them on our Social Media channels.

Best accomplishments: At the company overall:-
Reaching the semi-finals stage at Injaz Egypt startups competition Startup Egypt.
Winning the first place in an annual competition on technology and mobile apps at the American University in Cairo (AUC) called “TREE ‘14”.


Company Details

Famspot

Giza, Egypt

1-10 employees

Entertainment , Music , Performing and Fine Arts

We didn't have website yet, but here's a link to our Facebook page: https://www.facebook.com/Famspotegy

Aug 2014 to Feb 2015 (6 months)

Achievements


- On Growth: Help maintaining the very high month-over-month growth rate.
- At the company overall: Winning RiseUp Explore competition at RiseUp Summit 2016.


- On Social Media: After 2 months of work we (me and the team leader) managed to make a big growth in our main Social Media channel reach and engagement rates to more than (500%).
- At the organization overall: Winning the MIT Arab Startup Competition in the social entrepreneurship track.


At the company overall:-
- Winning the first place in an annual competition in mobile applications and technology at the American University at Cairo (AUC).
- Reaching the semi-finalists stage at Injaz Egypt startups competition "Startup Egypt".


Education

B.A. in Business Management

Education Details

B.A.

Business Management

Faculty of Commerce - Cairo University, Egypt

C / Good / 65 - 75%

- Business - Marketing - Finance - Human Resources - Accounting

Completing coursework with a focus on the new strategies and best practices in Marketing, Entrepreneurship, and Management overall. Especially technology management.

Faculty of Commerce - Cairo University
2014 - 2018
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El-Mostakbal Private School

Egypt

2011

A / Excellent / 85 -100%

I was specializing in the mathematical science specialization at high school.

El-Mostakbal Private School
2011

Training and Courses

Training/Course Details

Software Product Management

Feb 2017

University of Alberta, online on coursera.org

It's an Introduction to Software Product Management course, the first one of the Software Product Management Specialization on Coursera. Which I intend to finish it by next June.

Training/Course Details

Computer Programming

Jan 2017

codemasry.com

It's a course about the fundamentals of computer programming using C++ and Java, which I started and will finish it this month.

Training/Course Details

Marketing

Mar 2015

Wharton School of Business - University of Pennsylvania (Online on coursera.org)

It was a course in Viral Marketing named: "Viral Marketing: Crafting Shareable Content", and I finished it in a one day.

Training/Course Details

Smart Marketer

Sep 2014

Update CU (students' activity) - Cairo University

It was a crash-course about Marketing concepts in general, especially Social Media Marketing.

Jobseeker photo

Profile Skills and Keywords

ArabicBusinessBusiness ManagementBusiness-orientedCo-founder & Marketing ManagerCognitevComputer GamesComputer ProgrammingComputer SoftwareContent MarketingDetails-orientedE-commerceEclipseEducationEnglishEntertainmentEntrepreneurFacebookGoogleGoogle Apps For WorkGrowth Marketer - InternshipHeap AnalyticsITInformation Technology ServicesIntercomInternetManagementMarketingMarketing And AdvertisingMicrosoft OfficeMicrosoft WindowsMobile AppsMusicNew TechnologiesPerforming And Fine ArtsPlannerPlaying FIFAPreziProblem SolverProduct And Marketing SpecialistProduct Marketing ExecutiveReading In AstronomyReading In PsychologySilverKey TechnologiesSmart MarketerSocial MediaSocial Media InternSocial Media MarketingSoftware DevelopmentSoftware Product ManagementSoftware Product MarketingTrelloWordPress

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Advanced

: Fluent

: Fluent

English

English

: Advanced

: Advanced

: Advanced

: Intermediate

Tools and Technologies

Microsoft Windows

Microsoft Windows

: Advanced

: High

:

1-3 years

Google Apps For Work

Google Apps For Work

: Advanced

: Extreme - I love it!

:

1-3 years

Prezi

Prezi

: Advanced

: High

:

1-3 years

Microsoft Office

Microsoft Office

: Intermediate

: Medium

:

1-3 years

Trello

Trello

: Intermediate

: High

:

Less than 1 year

WordPress

WordPress

: Intermediate

: Medium

:

Less than 1 year

Eclipse

Eclipse

: Beginner

: High

:

Less than 1 year

Intercom

Intercom

: Beginner

: High

:

Less than 1 year

Heap Analytics

Heap Analytics

: Beginner

: Extreme - I love it!

:

Less than 1 year

Fields of Expertise

Social Media Marketing

Social Media Marketing

: Advanced

: High

:

1-3 years

Software Product Marketing

Software Product Marketing

: Intermediate

: Extreme - I love it!

:

1-3 years

Content Marketing

Content Marketing

: Intermediate

: High

:

1-3 years

Software Product Management

Software Product Management

: Beginner

: Extreme - I love it!

:

Less than 1 year

Key Skills

Planner, Business-oriented, Problem Solver, Details-oriented, Entrepreneur

Looking for new exciting opportunities.

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