Basic Info

Mourad Mohamed

4 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Product Marketing Manager at WUZZUF

Experience Details

Product Marketing Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

As Product Marketing Manager, I focus on the success and growth of our customers.
Responsible for the overall marketing strategy and execution of specific campaigns and product communications to drive product adoption and feature usage.
Responsible for maximizing audience conversion and usage of our product. I'm focusing on maximizing the ROI of our marketing activities to achieve brand recognition, customer acquisition, and retention. To achieve success, I work with marketing, operation and product teams in different projects.

The PMM is the Voice of the Product to the Customer. And the voice of the Customer to the Product makers.

Responsibilities:
1- Lead the planning of the marketing strategy to implement new projects and develop creative ideas that help to improve our customer success and brand recognition.
2- Educate both internal and external stakeholders on our product features and their benefits.
3- Measure the success of each Marketing channel or campaign and optimize our approach based on the resulting data.
4- Be a subject matter expert about our product, competition, and industry and contribute to strategy and plans for growth.
5- Advocate all internal teams solve the customer need be based on insights.
6- Speak and present both internally and externally to promote the story of our product.
7- Plan research necessary to understand customer needs and new opportunities.
8- Manage P&L and unit economics metrics for the product.


Company Details

WUZZUF

cario, Egypt

101-500 employees

Computer Software

wuzzuf.net

Nov 2016 to present (1 month)
Business Development Specialist at Basharsoft

Experience Details

Business Development Specialist

Business Development

Experienced (Non-Manager)

- Concerned with Creating New Programs And Initiatives, Finding New Opportunities, Opening New Channels, To Achieve The Business Strategy And Objectives.
- Locate Potential Business
Deals by Contacting Potential Partners, Discovering And Exploring Opportunities.
- Creating the Required Documents (proposals, MoUs, presentations ... Etc) That Support The Marketing And Sales Teams.
- Work on Marketing Related Partnerships And Business Development Opportunities.
- Coordinate Offline Marketing Channels with Marketing Team.
- Create, Manage and Grow Business Presence across Social Media Channels, Focusing on YouTube Channel.
- Responsible for Developing Content Across Owned and Earned Social Channels.


Company Details

Basharsoft

Cairo, Egypt

101-500 employees

Information Technology Services

basharsoft.com

Aug 2015 to Oct 2016 (1 year 2 months)
Digital Marketing Teamleader at Tahrir Academy

Experience Details

Digital Marketing Teamleader

Marketing/PR/Advertising

Experienced (Non-Manager)

Setting Strategies, objectives, targets, tactics and action plan quarterly for each digital channel (SM, Adwords, Youtube, SEO, Email campaigns)
- Design and develop digital marketing campaigns across all the channels.
- Manage the digital marketing team.
- Plan, launch and optimize all the digital channels.
- Optimize and track different digital channels.
- Manage TA brand and any online activation.
- Research for new communication partners leads for traffic exchange, approach them and manage the communication until the execution and reporting.
- Manage Tahrir Academy educational content.
- Review and suggest new platform features to increase traffic and other platform's metrics.
- Create the creative concepts for all the digital marketing campaigns.
- Responsible for team capacity building and trainings.


Company Details

Tahrir Academy

Cairo, Egypt

11-50 employees

Education

tahriracademy.org

Aug 2014 to Jul 2015 (11 months)
Social Media at Tahrir Academy

Experience Details

Social Media

Marketing/PR/Advertising

Entry Level

- Manage and optimize Youtube channel.
- Manage and optimize YT Ads.
- Design and develop SM campaigns.
- Setting objectives and targets for each channel and the action plan quarterly.
- Create the creative concepts for all the digital marketing campaigns.
- Manage Tahrir Academy educational content.


Company Details

Tahrir Academy

Cairo, Egypt

11-50 employees

Education

tahriracademy.org

Jan 2014 to Jul 2014 (6 months)
Internet technical support at Vodafone

Experience Details

Internet technical support

IT/Software Development

Entry Level

Supporting All customers related to the Internet service, ADSL , mobile internet , including the process of troubleshooting , solving the problem , handling customers leading to customer satisfaction


Company Details

Vodafone (multinational)

Cairo, Egypt

More than 1000 employees

Telecommunications

vodafone.com.eg

Jan 2013 to Dec 2013 (11 months)

Education

Engineering in Telecommunication

Education Details

Engineering

Telecommunication

Cairo University, Egypt

C / Good / 65 - 75%

N/A

N/A

Cairo University
2008 - 2012
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El Khedwya

Egypt

2008

A / Excellent / 85 -100%

N/A

El Khedwya
2008

Certifications

Google Adwords
Apr 2015

Certificate details

Google Adwords

Apr 2015

N/A

N/A

N/A

Google

N/A

This profile is fresh!
Last update 3 days ago.

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Profile Skills and Keywords

AnalysisAnalyticalBusinessBusiness Development SpecialistComputer SoftwareContent MarketingDigital Marketing TeamleaderEducationEnglishEntrepreneurGoogle AdwordsITInformation Technology ServicesInnovativeInternet Technical SupportMarketingMicrosoft OfficePresenterProblem SolverProduct MarketingProduct Marketing ManagerSocial MediaSoftware DevelopmentTelecommunicationTelecommunicationsVodafone

Self-assesed Skills

Languages

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Tools and Technologies

Microsoft Office

Microsoft Office

: Intermediate

: High

:

5-7 years

Fields of Expertise

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Content Marketing

Content Marketing

: Advanced

: Extreme - I love it!

:

1-3 years

Analysis

Analysis

: Intermediate

: High

:

1-3 years

Product Marketing

Product Marketing

: Beginner

: High

:

Less than 1 year

Key Skills

Analytical, Presenter, Problem Solver, Innovative, Entrepreneur

Online Presence

eg.linkedin.com/in/MouradSalih

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