Moatasem Mohamed Aly

Digital Marketing ManagerFull Time

• Job Details:- Assist in the formulation of strategies to build a lasting digital connection with the target segment. - Plan and monitor the ongoing company presence on different social media platforms. - Supervise optimized online adverts through Google AdWords, and our online platforms to increase brand awareness and achieve KPIs. - Management of effective SEO & SEM. - Supervising all the In-bound marketing activities. - Provide creative ideas for content marketing and website. - Measure the performance of digital marketing efforts using a variety of web analytics tools. - Acquire insight for online marketing trends and keep strategies up-to-date. - Manage and maintain partnerships with media agencies and vendors. - Responsible for online reputation & crisis management. - Create with the team content for online marketing events and programs - Explore new channels and opportunities for online marketing programs - Monitoring and reporting on performance metrics of online events - Assist with any digital marketing activities requested. -Provide reports on the projects’ digital marketing campaigns - Follow up on the latest trends and technologies in digital marketing affecting the project -Other duties as assigned by the position’s line manager and/or the company’s management.

Senior Marketing SpecialistFull Time

• Job Details:• Oversee WHAM digital assets to ensure that design and content is up-to-date, accurate, and engaging • Generate high potential leads through WHAM digital assets • Develop an understanding of competition in the industry characteristics • Target market information needs and desired user experience. • Conceptualize, develop and execute organic and social media campaigns for all WHAM programs • Manage the day-to-day activities and performance of marketing campaigns; including internal and external email, search, and social campaigns. • Optimize media buys to approved spending levels and provide targeted spend and lead levels to gauge performance to budget • Provide insight and analysis to determine the ROI from various online marketing campaigns, including affiliate, paid search, display, and organic/content marketing campaigns. • Manage new products & services launches, developing digital marketing plans focused on key target audiences. • Design, develop and launch digital campaigns for new products & services

Senior Product Marketing SpecialistFull Time

• Job Details:* Study company products * Translate technical details into benefits for the user * Follow and analyze market trends to position products * Develop product marketing strategies (pricing, advertising, product launching) * Work with various teams (design, content, acquisition, product, sales) to implement strategies * Test marketing product features, releases and ad copy * Evaluate projects using relevant KPIs and feedback from existing and prospective customers * Driving traffic to product website, landing pages, social media, apps… * Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. * Working with the AARRR Sales Metrics Diagram - * Prioritizing growth channels. * Optimizing channels in order to always improve the performance of the business. * Scaling and Automating the growth processes. * Knowledgeable about referral marketing and being able to create viral growth.