Basic Info

Mostafa Khalil

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Retail Channel Manager at Dal Food Group

Experience Details

Retail Channel Manager

Sales/Retail

Manager

Achieve channel sales volume and market share objectives through managing; leading, developing and motivating sales force organization.
Contribute to overall sales strategy development in line with long-term vision and overall business objectives by leveraging on business knowledge and professional expertise.
Continuously enhance professional expertise, know-how, key functional business skills core and leadership competencies of the team; build business understanding and commitment to achieve business objectives via the team members by motivating, leading and providing opportunities for individual initiative and self-development.


Company Details

Dal Food Group

Khartoum, Sudan

More than 1000 employees

Food and Beverage Production

www.dalgroup.com

Nov 2012 to present (4 years 1 month)
National Sales Manager at Premier Dairy Product

Experience Details

National Sales Manager

Sales/Retail

Manager

1. Set country volume, market share, availability and visibility targets, guide their implementation, thus facilitating carrying out overall sales strategy and business objectives achievement.
2. Plan, propose and agree relevant resources’ allocation, required to achieve country objectives with regards to volume, market share, availability and visibility, thus contributing to attainment of company business objectives. Ensure appropriate resource allocation and their cost-effective utilization.
3. Identify country market opportunities and propose actions to increase coverage through existing trade partners, increase on new customers in order to ensure continuous volume and market share growth.
4. Ensure monthly volume targets are set and achieved by brand family in order to meet and exceed sales objectives.
5. Manage and lead sales team towards attainment of business objectives and individual goals, serving as a role model for the team members.
6. Ensure regular guidance, coaching and propose professional training for subordinates to enhance their professional level, overall business understanding; develop critical functional business skills, core and leadership competencies.
7. Promote effective team and work environment and encourage initiative to allow individuals to maximize their potential within the job and increase the overall performance of the sales field force, team spirit, motivation and commitment.
8. Ensure effective management of retail trade by field sales force in order to secure establishment, maintaining and continuous development of excellent business contacts with them.
9. Assure a productive business partnership with retail key accounts based on defined account strategy in order to achieve volume, distribution and merchandising objectives.
10. Ensure regular monitoring and analysis of all relevant market information in order to maintain comprehensive knowledge of the assigned country to support business decisions.
11. Ensure that field force reporting procedures are properly carried out and that results are analyzed in order to provide continuous, up-to-date feedback to management and organization on market trends in all relevant and required areas.
12. Monitor Key Sales Indicators versus set objectives in order to secure accurate planning and timely appropriate corrective actions taken.
13. Ensure Trade Marketing programs implementation within the respective sales channels by communicating their significance to field sales force, motivating and leading the team towards programs’ objectives’ attainment.
14. Set program-related targets for the assigned sales channel in order to ensure that regional specifics are taken into consideration, thus securing their proper implementation.
15. On a regular basis evaluate the effectiveness of Trade Marketing programs; identify and suggest areas for their further upgrade and improvement.
16. Follow financial policy and secure team’s full understanding and compliance to it while implementing strategic Trade Marketing programs.


Company Details

Premier Dairy Product

Khartoum, Sudan

More than 1000 employees

Dairy

N/A

Sep 2011 to Oct 2012 (1 year 1 month)
Developing Trade & Operation Manager at IFFCO

Experience Details

Developing Trade & Operation Manager

Sales/Retail

Manager

1. Leading development of the Trade Strategy to achieve defined business objectives across all product categories.
2. Owning responsibility for the development, execution, and performance of all programs designed to increase presence and pull effect.
3. Responsible for management and monitoring of Trade Investments and initiatives execution.
4. Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.
5. Establishing channel strategies and implementing the associated plans.
6. Development of a trade promotional plan with key customers and channels.
7. For any form of communication directly or indirectly linked to Company/Brand equity works with Marketing Dept.
8. Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Corporate Trade Marketing and budget management.
9. Working closely with key customers to provide category and shopper insights to drive performance.
10. Development and delivery of new product development (NPD) plans.
11. Co-ordination and communication of product price and pack changes.
12. Leading efforts to leverage the Brands Positioning
13. Providing seasoned leadership in the translation and execution of the Marketing strategy into impact programs.
14. Put in place monitor and improve processes to link all Marketing activities with the activities of the Sales team. Work closely with the SD to improve processes that link corporate brand building activities and Product Development activities with Sales activities.
15. Implementing Blitz Operation to increase retail pull effect on the wholesale channel through making the indirect retailers ask their wholesalers for the new product launch
16. Participates in the design of the promotional materials and maintains contacts with the Key Accounts, in order to supervise all promotional activities.


Company Details

IFFCO (multinational)

Cairo, Egypt

More than 1000 employees

Food and Beverage Production

www.iffco.com/iffco_international_egypt.aspx

Sep 2010 to Aug 2011 (11 months)
Trade Market Retail Manager at Kraft Foods Egypt

Experience Details

Trade Market Retail Manager

Sales/Retail

Manager

1. Maximize Retail channels volume and revenue sales by translating sales strategies into specific operational sales objectives (e.g. pricing , distribution, share of shelf, volume, profitability and market share) including other KPI’s like gross to net margin, forecast accuracy, channel inventory levels, out of stocks and promotional performance)
2. Lead and develop a strong sales team and create a motivating work environment
3. Develop Customer marketing and team selling approaches based on trade needs, current capabilities and resource availability
4. Drive the goal alignment process in order to identify the most important areas of focus and key priorities for the sales function, in alignment with the overall strategy for the organization
5. Support SD in running Sales & Marketing coordination meetings via analysis of both channels previous performance and activities effectiveness and agreeing volume call and activities for rolling three months, ensures delivering target and distribution targets
6. Supervise, track and develop activities to support Retail channels targets achievements in all regions.
7. Provide sales director information and reports for his channel on market trends, competitor performance and level l of achievement of TM strategy and plans.
8. Ensure distribution of Kraft brands via retail channel and handlers via wholesale channel, develop programs to improve distribution to defined targets and work on Retail trade programs to support Kraft presence at current Retail and to support recruitment of new retailers/handlers.
9. Manage retail channel performance on a daily basis per region to guarantee achievement of monthly targets
10. Manage the development, production and installation of in-store advertising materials (POS) for both channels in order to maximize the awareness, standing and imagery of strategic brands in his channels within budget and on time.
11. Develop, implement and evaluate retail channel trade offers in order to maximize the return on investment and ensure adequate levels of trade participation so meeting the company’s market, brand and volume and profit objectives
12. Collect and analyze data from trade, research, retail audits and customer/account sales in order to identify market, channel, outlet type and account priorities, weakness and opportunities order to provide recommendations and solutions to further enhance retail operation performance.
13. Support new product launches via identification of the right POSM materials at retail channel and via supporting organization of any planned Sales events.
14. Implementing Blitz Operation to increase retail pull effect on the wholesale channel through making the indirect retailers ask their wholesalers for the new product launch


Company Details

Kraft Foods Egypt (multinational)

Cairo, Egypt

More than 1000 employees

Food and Beverage Production

www.kraftfoodsgroup.com

Jul 2006 to Aug 2010 (4 years 1 month)
Sales operation unit manager at Kraft Foods Egypt

Experience Details

Sales operation unit manager

Sales/Retail

Manager

1. Breakdown monthly sales targets by region, trade segment.
2. Calculate sales reps incentives based on achievement vs. preset monthly targets.
3. Tracking sales KPIs reports
• Tracking coverage.
• Tracking Distribution vs. Retail audit (AC Nielsen)
• Tracking Productivity per region and all Egypt.
• Developing and implementing monitoring system in the area of retail price
4. Evaluate and adjust distributors financial and logistics cycles to be in line with Kraft standards.
5. Refine Retail routes across all regions to have quality data as well as sales reps performance evaluation.
6. Preparing Selling & Distributors Budget
7. Tracking Selling & Distributors Expense Actual Vs. Budget
8. Implement activity calendar according to seasonality of product
9. Review company and competitor pricing structure and recommend change by category & SKU
10. Communication with sales force for the objective from the promotion
11. Promotion evaluator
1) Pre
i. What I would expect to sell with no promotion
ii. The incremental I needed to offset total promotion costs
iii. Calculate the breakeven for base sell plus incremental sales
iv. Calculate ROI (Return on investment).
2) Post
i. Evaluate promotion estimate cost vs. actual
ii. Tracking stock movement due to promotion


Company Details

Kraft Foods Egypt (multinational)

Cairo, Egypt

More than 1000 employees

Food and Beverage Production

www.kraftfoodsgroup.com

Jul 2004 to Jun 2006 (1 year 11 months)
Sales Unit Manager South Cairo at Hero (Vitrac)

Experience Details

Sales Unit Manager South Cairo

Sales/Retail

Experienced (Non-Manager)

1. Structure sales team
2. Breakdown sales targets by sales Reps, trade segment.
3. Calculate sales reps incentives based on achievement vs. preset monthly targets.
4. Tracking sales performance. Update it on daily basis per channel.
5. Tracking sales KPI's
a. Tracking coverage outlets.
b. Tracking and enhance Productivity per channel.
c. Developing and implementing monitoring stock in WS

6. Refine Retail routes across all regions to have quality data as well as sales reps performance evaluation.
7. Tracking Selling & Distribution Expense
8. Maintain database for competitors / customers
9. Review company and competitor price structure by category & SKU
10. Perform field visits to retail and wholesale
11. Identify required goals and prepare plans of achievement in accordance with a specified time schedule
12. Design action plan and establish working routes after dividing the market and distributing the work team
13. Follow up on plan in progress and solve any problems facing team members
14. Analyze sales in regards to salesmen, area segments, as well as to the company and compare obtained results to market in order to reach desired goals
15. Follow up on product availability and distribution in each area segment in comparison with other products


Company Details

Hero (Vitrac) (multinational)

Cairo, Egypt

More than 1000 employees

Food and Beverage Production

www.heromea.com

Oct 2002 to Jul 2004 (1 year 9 months)
Credit department & Account receivable supervisor - Cost Accountant at Hero (Vitrac)

Experience Details

Credit department & Account receivable supervisor - Cost Accountant

Accounting/Finance

Experienced (Non-Manager)

1. Accounts receivable and credit terms section chief
2. Prepare accounts receivable reports.
3. Reporting to the financial Manager
4. Auditing and verifying the daily transactions
5. Prepare sales analysis report
6. Prepare return checks analysis report
7. Make stock reconciliation with the sales Reps.
8. Calculate Sales and Receivable Budget
9. Manage and supervise all receivable Account
10. Control the credit limit and credit terms
Costing Accountant
1. Control stock of stores and of "Work in progress"
1. Evaluate received materials (both, Local and imported)
2. Manage Monthly stock analysis report , closing balances reconciliation
3. Review daily production report


Company Details

Hero (Vitrac) (multinational)

Cairo, Egypt

More than 1000 employees

Food and Beverage Production

https://www.heromea.com/

Mar 1999 to Oct 2002 (3 years 7 months)
Sales Executive Period at Ezz el Araab

Experience Details

Sales Executive Period

Sales/Retail

Experienced (Non-Manager)

N/A


Company Details

Ezz el Araab

Cairo, Egypt

N/A

Automotive

www.ezz-elarab.com

Feb 1997 to Mar 1999 (2 year 0 month)

Achievements


• Delivering Double Digit Growth both Volume and Value in Dal Basic foods business though out 2013-2015.
• Champion KPI’s development Dal Basic Foods.2012 – 21015.
• Sales Automation System design (CRM) with Xtel..
• Skills Dictionary and skill gap analysis system.2013.Plus performance management model.
• Implement BI (Business Intelligent System), Customized Report Tools.
• GIS System implementation for outlets coordinates across Khartoum via GIS Cloud.



• Delivering Double Digit Growth both Volume and Value in Premier Dairy Product’s business in 2012.
• Implement KPI’s & Daily sales report (DSR).
• Increase Distribution Coverage in Up Country.



• Implement Allocation system for the products across the key distributors (36 Distributor across Egypt).
• The establishment and developing of Trade Marketing Function in IFFCO.



• Delivering Double Digit Growth both Volume and Value in Kraft Foods.
• Development Gold Standard Outlets (GSO), Key retailers program targeting strategic location to secure high trade visibility.
• Move Retail channel business for Cairo region from Mansour Distributor to Rashideen Distributor without drop in Value & Volume achievement, plus manpower (Sales Force).
• Kraft Path to Deliver Growth Award (Outstanding Achievement & Growth) in 2008.
• Kraft Path to Country Award MFG Pro ERP System (Outstanding Contribution) in 2008.
• Implement OLAP (On Line Analysis Processing), Customized Report Tools
• Moving from Direct Distribution System to Indirect Distribution System with a huge 3 distributors (Mansour – Rashideen – Alex Queen).



Delivering Double Digit Growth both Volume and Value in Kraft Foods.
• Development Gold Standard Outlets (GSO), Key retailers program targeting strategic location to secure high trade visibility.
• Move Retail channel business for Cairo region from Mansour Distributor to Rashideen Distributor without drop in Value & Volume achievement, plus manpower (Sales Force).
• Kraft Path to Deliver Growth Award (Outstanding Achievement & Growth) in 2008.
• Kraft Path to Country Award MFG Pro ERP System (Outstanding Contribution) in 2008.
• Implement OLAP (On Line Analysis Processing), Customized Report Tools
• Moving from Direct Distribution System to Indirect Distribution System with a huge 3 distributors (Mansour – Rashideen – Alex Queen).



• Delivering Double Digit Growth both Volume and Value in Vitrac.
• Implement Fragmented Distribution System in south Cairo.
• Implement Fourth Shift System ERP System in Credit & Account receivable department in 2002



Implement Fourth Shift System ERP System in Credit & Account receivable department in 2002


• Sold 36 car Neon Chrysler which represent a remarkable achievement 1999.


I graduated from my university on time.

Education

Commerce in Accounting

Education Details

Commerce

Accounting

Menoufiya University, Egypt

C / Good / 65 - 75%

Accounting, Management, Marketing , Costing

N/A

Menoufiya University
1992 - 1996
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Al Hysieneia

Egypt

1992

B / Very Good / 75 - 85%

N/A

Al Hysieneia
1992

Certifications

Steps
Nov 2007

Certificate details

Steps

Nov 2007

N/A

N/A

N/A

Kraft Foods

Business Case Study

Country Award
Sep 2008

Certificate details

Country Award

Sep 2008

N/A

N/A

N/A

Kraft Foods

In Recognition of the speedy & Well execute d implementation of MFGPRO in the general biscuits business and your outstanding contribution to the Cairo distributor transation in May

Function Award
May 2006

Certificate details

Function Award

May 2006

N/A

N/A

N/A

Kraft Foods

Implementation ERP system (MFGPRO)

Training and Courses

Training/Course Details

Manage Menoter

Dec 2014

HARVARD

N/A

Training/Course Details

Presentation Skills

Mar 2006

American Chamber

Presentation Skills work shop

Training/Course Details

seven Habits For Highly Effective People Workshop

May 2009

Logic

 Develop a Personal Mission Statement.  Practice Win-Win communication.  Turn differences among team members into valued assets.  Synergize with others.  Implement a plan of personal renewal.  Define yourself from within to be a more influential leader and manager.  Boost performance by implementing proven principles of effectiveness.  Increase trust and teamwork.  Meet client needs more effectively through a clearer understanding of your clients.  Increase your productivity and quality of work.

This profile is fresh!
Last update 5 days ago.

Jobseeker photo

Profile Skills and Keywords

AccountingAnalyticalArabicAutomotiveBooksBusiness DevelopmentCRMChannel DevolpmentChessCost AccountingCountry AwardCredit Department & Account Receivable Supervisor - Cost AccountantCustomer-orientedDairyDatabaseDeveloping Trade & Operation ManagerERPEnglishExecutorFinanceFood And Beverage ProductionFunction AwardHero (Vitrac)IFFCOInsuranceItalianKraft Foods EgyptLeaderManage MenoterMicrosoft OfficeNational Sales ManagerPlannerPresentation SkillsReadingRetailRetail Channel ManagerSalesSales Executive PeriodSales Operation ManagerSales Operation Unit ManagerSales Unit Manager South CairoSeven Habits For Highly Effective People WorkshopStepsTVTechnologiesTrade Market Retail ManagerTrade Marketing Manager

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Italian

Italian

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

ERP

ERP

: Expert

: Extreme - I love it!

:

More than 7 years

CRM

CRM

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Database

Database

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Sales

Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Trade Marketing Manager

Trade Marketing Manager

: Expert

: High

:

3-5 years

Channel Devolpment

Channel Devolpment

: Expert

: Extreme - I love it!

:

3-5 years

Sales Operation Manager

Sales Operation Manager

: Advanced

: Medium

:

3-5 years

Cost Accounting

Cost Accounting

: Intermediate

: Medium

:

1-3 years

Key Skills

Analytical, Executor, Leader, Planner, Customer-oriented

Online Presence

https://www.linkedin.com/home?trk=nav_responsive_tab_homehttp://www.bayt.com/en/mycvs/?v=1&utm_expid=111795109-23.RaA6hRQXSb6P07fXVXK3pQ.1&utm_referrer=http://www.bayt.com/en/myworkspace-j/specialties-stream/

Like Mostafa`s profile? Share it!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Mostafa's full profile and find more great talent and professionals to join your team.