Mostafa Elrazzaz

Marketing Research & Graphic Designer

• Job Details:Designed and executed quantitative and qualitative research studies to identify customer needs, purchasing behaviors, and emerging market trends. Analyzed survey data, focus group feedback, and digital analytics to generate actionable insights that improved the performance and efficiency in upcoming projects. Created research reports and dashboards, combining data visualization with clear storytelling for management decision-making. Developed brand-aligned graphic materials, including infographics, digital ads, social media creatives, and presentation decks, enhancing effectiveness. Partnered with product and marketing teams to design campaigns informed by consumer insights, boosting brand awareness and engagement. Implemented A/B testing for marketing visuals, optimizing design performance and improving conversion rates by using data analytics to improve the overall quality. Managed end-to-end visual branding for research presentations and marketing initiatives, ensuring consistency across channels.

Graphic Designer / Marketing Assistant

• Job Details:Collaborated with the marketing team to develop creative concepts for advertising, events, and social media campaigns. Produced visually compelling graphics for brochures, websites, and digital platforms, improving audience engagement by using the latest features. Assisted in data collection and competitor research, helping to shape targeted audiences in different platforms. Designed survey materials, infographics, and marketing dashboards to present research findings in an engaging format. Supported social media management with graphic content tailored to consumer trends, leading to a growth of 80% in followers/engagement.