Monil Tanna
Leader with 14 yrs of exp. in FMCG/Food (Modern Retail & Exports) across regions
Mumbai, IndiaWork Experience
national Customer Marketing Manager- SnacksFull Time
KELLOGG INDIA
Apr 2024 - Present -1 yr, 1 month
India , Mumbai
- Job Details:- Custodian of Commercial Budget for India- Snacking Category - Building Brand by strategizing with Asia Pacific Region AMEA team & driving them through India Sales Team - Refining of Channel Programs in coordination with the region teams based on insights/competition activity/organization priorities - Holding Annual Operating Plans for the category - Building Customer/Shopper insights to drive strategic planning - Optimizing right assortment to improve SKU quantity-channel performance
Trade ManagerFull Time
Too Yumm Guiltfree Industries
Jul 2023 - Present -1 yr, 10 months
India , Kolkata
- Job Details: Custodian of Trade spends : Foods & Personal Care Managing Trade & Marketing spends for Retail and Exports Strategizing GTM & BTL activations for all channels Planning NPD launches at account/region level Improvising unit P&L Driving Direct & Indirect business through 110 Distributors and 9 KAMs by interfacing with SCM & Brand teams
National Sales manager NSMFull Time
Lil Goodness Foods
Apr 2022 - Jun 2023 -1 yr, 2 months
India , Mumbai
- Job Details:- Setting up Retail (GT/MT), Wholesale & Export from scratch - Strategizing GTM; owning Top line/ Bottom line. - Creating tracking mechanisms to derive maximum efficiency out of the salesforce. - Strategizing BTL activations - Forecasting demand, planning inventory, designing trade schemes for GT & MT outlets and drawing budget accordingly.
Sales DirectorFull Time
Phenix
Jun 2019 - Apr 2022 -2 yrs, 10 months
India , Mumbai
- Job Details:- Owning exports for Gulf, Africa & South East Asia. Managing Procurement-to-Manufacturing-to-Logistics-to-Trade-to-Finances-to Port Management for Food & Cementitious products - Single handedly searched the potential products to be exported from India, created the best possible local supplies, acquired customers from global market space and cycled them for repeat purchase - Trading with self-boarded customers in Bahrain, Oman, UAE, Saudi Arabia, Mauritius, Nigeria, Tanzania, Uganda, Kenya, Burkina Faso, USA, Dominican Republic, Thailand, Philippines and Malaysia
Education
MBA in Marketing
CHRIST UNIVERSITYJan 2008 - Jan 2010 - 2 yr
B.Com in Economics & Accountancy
Gujarat UnivesityJan 2005 - Jan 2008 - 3 yr
High School - IGCSE
Carmel Convent schoolJan 2008
Achievements
- Overachieving targets M-o-M with self made sales teams across organizations. - Successfully managing & enhancing growth of team members coming from different backgrounds & experiences. - Robust experience in charting out Sales & Marketing plans and contributing towards enhancing business volumes & growth and achieving profitability norms by penetrating various geographies. - Expert in interfacing & negotiating with Distributors/Vendors, Brand Managers, Trade Marketing Managers, Category Teams, Purchase Managers for successful placement of product in the market and hence driving repeat business. Core competencies being -Negotiations, Channel Sales, Distributor & Vendor Management, P&L improvement, Trade Marketing, Key Account Management, Business Development, Analytics and Optimizing ROI Won Game changer for 2012 with PepsiCo India, Lead No.1 BD team for Q3- OND-2017 with MakeMyTrip, Strong at Managing & Optimizing P&L at unit and org level
Skills
- Sales & Distribution
- Microsoft Excel
- MS Office
- Business Development
- Retail
- Retail- B2 salesC
- Negotiations and P&L Optimization
- FMCG
- E-Commerce- Internet Business
- Key Account Management
Languages
English
FluentHindi
FluentGujarati
FluentArabic
Advanced
Training & Certifications
Leadership Training
SOIL School of Leadership·2018Diploma in Logistics and International Trade
Ahmedabad Management Association·2017