Mohamed Amer

Director of OperationsFull Time

• Job Details:• Enhanced Profitability: Reduced food cost by 6.8% YoY and utility consumption by 18%, increasing overall profitability. • Revenue & Guest Satisfaction: Improved NPS from 49 (2022) to 68.7 (2024) and GRI from 86.8 to 91.7, directly impacting revenue growth. • Crisis Leadership: Managed hotel operations during Dubai’s 2024 flooding crisis, ensuring guest safety despite limited resources. • Operational Excellence: Introduced guest self-check-in iPads, Tap & Smile system, Integrated a bilingual IVR feature (English and Arabic) on the hotel’s main phone line and energy-efficient technology, enhancing efficiency. • Loyalty Growth: Positioned the hotel in the Top 5 Minor Hotels for GHA enrollments in 2024. • Sustainability: Led the hotel to achieve gold certification in Green Growth 2050 Global Standard. • Team Management: Effectively led departmental teams through hiring, training, performance evaluations, and fostering a positive work environment. Built strong teams focused on achieving departmental and organizational goals. Increased team engagement by organizing activities such as monthly star recognitions, Guest Favorite of the Month awards, townhalls, team outings, celebrations for special occasions, and summer training programs. • Vendor & Supplier Coordination: Negotiated contracts and managed vendor relationships. Established performance KPIs for vendors and ensured timely delivery of goods and services, improving overall operational efficiency.

Director of Sales & MarketingFull Time

• Job Details:• Pre-Opening Tasks: Led the hotel's pre-opening initiatives, including market analysis, business trend evaluation. Developed comprehensive sales & marketing action plans. • Budget Management: Collaborated with the General Manager on budgeting for top-line sales and expenses. • Digital & Distribution Platforms: Completed setups for all digital and distribution channels, ensuring maximum visibility and optimal hotel ranking. • Market Entry Success: Positioned Novotel successfully among competitors, securing 61% base contracted business in the first 6 months. • Revenue Growth: Increased F&B revenue by 32% through strategic outside catering initiatives. • Pandemic Response: Implemented crisis strategies, achieving budgeted performance during COVID-19.

Cluster Director of Sales (task force)Full Time

• Job Details:Task Force • Assessed business performance and sales team structure. • Implemented SOPs, realigned team roles, and launched segment-specific strategies. • Delivered full handover with action plans and development roadmap.