Mohamed Hassan Abu-Awad

Business Development, Branding & Marketing ManagerFull Time

• Job Details:Developed and executed integrated marketing strategies to engage target audiences and elevate brand visibility. Led the planning and implementation of multi-channel communication campaigns, including digital, social media, and event marketing. Conducted in-depth market research to inform KPI design and optimize campaign performance. Managed the promotion of marketing events, CSR initiatives, and product launches. Directed and mentored a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement. • Elevated brand visibility and positioning through the strategic development and execution of targeted marketing initiatives. • Achieved 35%+ organic growth in social media followers and increased engagement rates by over 40% through data-driven marketing and communication strategies tailored to platform algorithms and audience behavior.

Territory Enterprise Channel Manager (KSA Market)Full Time

• Job Details:Drove enterprise account penetration in the KSA market by enhancing partner performance and optimizing customer account management. Led pipeline development efforts and accelerated sales velocity for co-sell-ready partners, ensuring broad adoption of partner solutions across key customer segments. Strategically orchestrated partner engagement within accounts, aligning channel execution with evolving customer needs. Leveraged seller, partner, and market intelligence to analyze trends and inform high-impact, data-driven decisions. ● Met and exceeded defined metrics and KPIs through execution of strategic initiatives. ● Established a robust network with remote teams and enhanced sales process through strategic collaboration. ● Streamlined partner ecosystem integration, ensuring cohesive approach to market penetration and customer satisfaction.

Business Development Director / Owner RepresentativeFull Time

• Job Details:Oversaw daily operations and business development initiatives at Manta Resort, driving improvements in operational efficiency and service delivery. Represented the owner and CEO in high-level meetings with government officials and key stakeholders, ensuring regulatory compliance and strategic alignment. Led the planning and execution of the flagship Underwater Room project, managing cross-functional teams and end-to-end supply chain coordination to meet critical milestones. Spearheaded sustainability-focused water initiatives, including the development of wells and boreholes, enhancing both environmental impact and guest experience. ● Co-founded the resort’s NGO, Kwanini Foundation, to promote community engagement and drive local development initiatives. ● Resolved complex logistics challenges by building a robust supply chain network, significantly improving resource availability and operational efficiency. ● Advanced sustainable tourism and strengthened corporate social responsibility efforts by fostering strong relationships with local communities and stakeholders.