Basic Info

Mostafa El Shahawy

5 years

Giza, Egypt

Bachelor's Degree

Experienced

Work Experience

Social Media Team Leader at MBC Group

Experience Details

Social Media Team Leader

Media/Journalism/Publishing, Marketing/PR/Advertising

Experienced (Non-Manager)

• Overseeing the social media performance of MBC Channels and Digital Properties
• Administrate the creation and publishing of relevant, original, high-quality content.
• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
• Proficiency with working with Social Media tools like Hootsuite, Sprinklr, Brand watch, True social, Crimson Hexagon


Company Details

MBC Group (multinational)

Cairo, Egypt

More than 1000 employees

Broadcasting and Film, Media Production

www.mbc.net

Sep 2016 to Apr 2017 (7 months)
Senior Social Media Executive at MBC Group

Experience Details

Senior Social Media Executive

Marketing/PR/Advertising , Media/Journalism/Publishing

Experienced (Non-Manager)

• Brand development, web site traffic growth and advertising revenue for MBC Masr team and social media presence
• Generating Reports with insights to measure the rate of increasing on MBC Social Media Platforms
• Creating Campaigns, Videos, Live videos and live videos by Reactions on Facebook
• Proficiency in dealing with social media platforms: Twitter, Facebook, Instagram, etc.
• Live coverage for all shows that Airing on MBC Masr & MBC Masr2 Channels
• Linking Social Media with both MBC.NET "website" and Screen, To raise the view rate for the show and grow the Traffic on MBC.NET
• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages


Company Details

MBC Group (multinational)

Cairo, Egypt

More than 1000 employees

Broadcasting and Film, Media Production , Online Media

www.mbc/net

May 2014 to Sep 2016 (2 years 4 months)

Achievements


• Handling the MBC Masr Facebook account while it was 120K fans, as a team effort we managed to increase it to 8M in 1 year and a total of 17M by mid-2016

• Reaching a total of 1 Million Subscribers on MBC Masr YouTube channel in a year making it the number one channel with subscribers among all its competitors

• Responsible of the social media strategy and plan for Bassem Youssef show airing on MBC Masr in 2014 and increasing the Facebook fan base with 1M new likes in less than a month




Awarded with MBC Internal Eureka Award for the most passionate and overachieving employee in 2015

Education

BSc in Computer Science

Education Details

BSc

Computer Science, Programming

Modern Academy For Computer Science & Management Technology, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Modern Academy For Computer Science & Management Technology
2001 - 2006
High School - Thanaweya Amma

High School Details

Thanaweya Amma

kawmia language school

Egypt

2000

B / Very Good / 75 - 85%

N/A

kawmia language school
2000

Certifications

Certificate details

YouTube Certified Professional- Audience Growth

Nov 2015

85 out of 100

N/A

N/A

YouTube

N/A

Certificate details

Hootsuite Social Media Advanced Strategy Certification

May 2014

N/A

N/A

N/A

Hootsuite

N/A

Certificate details

Facebook Blueprint

May 2016

N/A

N/A

N/A

Facebook

N/A

Training and Courses

Training/Course Details

Digital Marketing

Mar 2014

MBC group internal training

N/A

Training/Course Details

"I CAN" managerial Skills

Sep 2016

by MBC internal training

N/A

This profile is fresh!
Last update 30 days ago.

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Profile Skills and Keywords

"I CAN" Managerial SkillsAdobe PhotoshopAdobe PremiereAnalysis ToolsAnalyticalArabicBrandingBroadcasting And FilmComputer ScienceCreativeDigital MarketingEnglishFacebook BlueprintFishingHard WorkerHootsuite Social Media Advanced Strategy CertificationJournalismMBC GroupMarketingMediaMedia ProductionMicrosoft OfficeOnline MediaProblem SolverProgrammingProject ManagementPublishingSenior Social Media ExecutiveSocial Media Analytics & ReportingSocial Media Strategizing/PlanningSocial Media Team LeaderSportsSupportiveTeam ManagementTravelingYouTube Certified Professional- Audience Growth

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Advanced

: Advanced

: Advanced

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: High

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

3-5 years

Analysis tools

Analysis tools

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe Premiere

Adobe Premiere

: Intermediate

: High

:

1-3 years

Fields of Expertise

Social Media Analytics & Reporting

Social Media Analytics & Reporting

: Advanced

: Extreme - I love it!

:

3-5 years

Social Media Strategizing/Planning

Social Media Strategizing/Planning

: Advanced

: Extreme - I love it!

:

3-5 years

Branding

Branding

: Advanced

: Extreme - I love it!

:

3-5 years

Project Management

Project Management

: Intermediate

: High

:

3-5 years

Team Management

Team Management

: Intermediate

: High

:

3-5 years

Digital marketing

Digital marketing

: Intermediate

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Hard worker, Creative, Problem Solver, Supportive

Online Presence

https://www.linkedin.com/in/mostafaelshahawy/https://www.facebook.com/MoelShahawyhttps://twitter.com/MoelShahawy

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