Basic Info

Mina Wadea

5 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Senior Marketing Specialist at ETA (Agent Daewoo Electronics)

Experience Details

Senior Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Understand consumer needs and expectations and use it in communications (Benefits)
• Set Brands annual marketing and communication plan and implementation for sales channel.
• Manager media plans and social media activities with external agencies
• Design and collect data as to measure impact of campaigns and marketing activities.
• Conduct Competitor, Product and Analysis.
• Identify product-market gaps and business opportunities.
• Communicate and coordinate with sales, operations and Deal with internal departments and the supplier in order to deliver above on time and up to agreed upon targets meeting department, brand and company objectives.
• Follow up with supplier, dealers, Showrooms, & salesmen to provide them with the needed items such as (printing materials, products …etc).
• Develop promotional ideas, activities and loyalty schemes for different channels
• Acts as a focal point for the coordination with external parties for achieving the set plans including advertising agencies and publication houses
• Follow up with supplier for their contribution in MKTG activities and ensure receiving the agreed upon amounts with finance.
• Participation in making market plan and marketing schedule for Carrefour, Hyper One, Spence, Mercato, the sons of Rajab and online marketing.
• Develop and implement annual Business plan
• Planning, organizing, budgeting, controlling, and monitoring performance of sales channel.
• Determine the demand for products and services offered by a firm and its competitors.
• Develop pricing strategies with the goal of maximizing the firm's profits.
• Make frequently updated reports to manager.


Company Details

ETA (Agent Daewoo Electronics)

Cairo, Egypt

101-500 employees

Electronics and Semiconductors

N/A

Mar 2015 to present (1 year 9 months)
Marketing Specialist ( Product Management at UNIVERSAL home appliances group

Experience Details

Marketing Specialist ( Product Management

Marketing/PR/Advertising

Experienced (Non-Manager)

• Repositioning the brand in the market
• Planning for obtaining high market share
• Planning for new target
• Suggestions for new products
• Helps in products pricing
• Outdoor follow up actions of the market and customers
• Determine the demand for products and services offered by a firm and its competitors
• Coordinate marketing policies and programs in company Retail, Commercial Dealers and Hyper
• Develop pricing strategies with the goal of maximizing the firm's profits
• Deliver improved POP / POS across all brands by better interface To manage in house


Company Details

UNIVERSAL home appliances group (multinational)

Cairo, Egypt

More than 1000 employees

Electronics and Semiconductors

http://www.universalgroup.org/UniversalGroup_v10/egypt/en/homepage/

Dec 2014 to Feb 2015 (2 months)
Marketing Executive at B.TECH

Experience Details

Marketing Executive

Sales/Retail

Experienced (Non-Manager)

• Participate in making the market plan and marketing calendar for Carrefour, Hyper one, Spinneys, Mercato, Ragab sons and online marketing.
• Follow up on the Marketing Plans activities.
• Prepare monthly & quarterly report about brands activities.
• Support in different marketing & advertising plans
• Manage the merchandiser's team working in promotional activities.
• Ensure that marketing projects are done within its time frame.
• Handle all problems and obstacles that might face the projects.
• Monitor competitor's activities and respond to their actions with the most effective strategy and tactics.
• Coordinate marketing policies and programs in company Retail, Commercial Dealers and Hyper Markets.
• Coordinate brands guide line in POP / POS in Retail, Commercial Dealers and Hyper Markets
• Determine the demand for products and services offered by a firm and its competitors
• Identify potential customers. .
• Develop pricing strategies with the goal of maximizing the firm's profits.
• Oversee product development and report to manager.
• Deliver improved POP / POS across all brands by better interface To manage in house
• Party Merchandising and promoter teams as well as all training function.
• Make frequently updated reports to manager.


Company Details

B.TECH

Cairo, Egypt

More than 1000 employees

Retail

https://www.btech.eg/en/

May 2012 to Nov 2014 (2 years 6 months)

Achievements


Participation in more than a marketing campaign Sony campaign 2012 philips campaign 2012 Ariston and Indesit dishwasher campaign 2012 Carrefour anniversary 2013 Mother day campaign for hyper one , carrefour , Ragb sons, Souq.com 2013

Education

Bachelor's Degree in Commerce

Education Details

Bachelor's Degree

Commerce

Cairo University, Egypt

Not specified

N/A

N/A

Cairo University
2006 - 2011
High School - Thanaweya Amma

High School Details

Thanaweya Amma

ameer al shoaraa

Egypt

2006

C / Good / 65 - 75%

N/A

ameer al shoaraa
2006

Certifications

ICDL
Aug 2007

Certificate details

ICDL

Aug 2007

N/A

N/A

N/A

CDH

N/A

Certificate details

Marketing planning

Aug 2012

N/A

N/A

N/A

B.TECH Academy

N/A

Training and Courses

Training/Course Details

Successfully finished Marketing planning

Jun 2012

B.TECH Academy

N/A

This profile is fresh!
Last update 1 days ago.

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Profile Skills and Keywords

AnalysisAnalyticalArabicBusiness DevelopmentCommerceCommunicatorCreativeDevelopmentElectronics And SemiconductorsEnglishICDLLeaderLearningMarketingMarketing ExecutiveMarketing PlanningMarketing Specialist ( Product ManagementMicrosoft OfficePlannerRetailSalesSenior Marketing SpecialistSolving ProblemsSuccessfully Finished Marketing PlanningUNIVERSAL Home Appliances Group

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: High

:

5-7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Planner, Communicator, Creative

Online Presence

https://www.linkedin.com/in/mina-helmy-554262110?trk=hp-identity-photohttps://www.facebook.com/mina.meza.7

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