MG

Mina Ghobrial

Marketing Leader at Decathlon Group

Cairo, Egypt

Work Experience

  • Marketing Leader

    Decathlon Group

    Oct 2023 - Present -1 yr, 7 months

    Egypt

    • Job Details:Representation of MEA’s marketing teams globally, ensuring alignment with global strategies. Synchronize annual calendars of MEA teams, enabling efficient campaign planning. Manage key zone-level projects, driving cross-functional collaboration and success. Train and develop countries' marketing directors, enhancing team capabilities and onboarding new directors. Organize regular follow-up meetings and synergies to optimize marketing efforts.
  • Country Marketing Director

    Decathlon Egypt LLC

    Mar 2023 - Present -2 yrs, 2 months

    Egypt

    • Job Details:Conduct annual key market research and brand health studies, informing strategic decisions. Develop brand marketing plans and annual key strategies for market growth. Oversee budgets and P&L for marketing domain, ensuring financial efficiency. Lead the marketing team, fostering strong collaboration with suppliers and partners. Execute marketing strategies, campaigns, and launches with precision and impact. Measure return on investments and provide detailed reporting on marketing outcomes.
  • Marketing Consultant

    Toolbox Consulting

    Jul 2022 - Mar 2023 -8 months

    • Job Details:Conducted in-depth research across various industries, providing valuable insights to clients. Developed brand transformation strategies, marketing plans, and successful product launches. Supervised the execution of strategies, meticulously measuring their impact and providing comprehensive reports.
  • Country Marketing Director

    Decathlon Egypt LLC

    Dec 2020 - Aug 2022 -1 yr, 8 months

    Egypt

    • Job Details:Conduct annual key market research and brand health studies, informing strategic decisions. Develop brand marketing plans and annual key strategies for market growth. Oversee budgets and P&L for marketing domain, ensuring financial efficiency. Lead the marketing team, fostering strong collaboration with suppliers and partners. Execute marketing strategies, campaigns, and launches with precision and impact. Measure return on investments and provide detailed reporting on marketing outcomes.
  • Education

    • Bachelor's Degree in Management & Marketing

      Cairo University (CU)

      Jan 2015 - Jan 2019 - 4 yr

    Skills

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