MG
Mina Ghobrial
Marketing Leader at Decathlon Group
Cairo, EgyptWork Experience
Decathlon Group
Oct 2023 - Present -1 yr, 7 months
Egypt
- Job Details:Representation of MEA’s marketing teams globally, ensuring alignment with global strategies. Synchronize annual calendars of MEA teams, enabling efficient campaign planning. Manage key zone-level projects, driving cross-functional collaboration and success. Train and develop countries' marketing directors, enhancing team capabilities and onboarding new directors. Organize regular follow-up meetings and synergies to optimize marketing efforts.
Decathlon Egypt LLC
Mar 2023 - Present -2 yrs, 2 months
Egypt
- Job Details:Conduct annual key market research and brand health studies, informing strategic decisions. Develop brand marketing plans and annual key strategies for market growth. Oversee budgets and P&L for marketing domain, ensuring financial efficiency. Lead the marketing team, fostering strong collaboration with suppliers and partners. Execute marketing strategies, campaigns, and launches with precision and impact. Measure return on investments and provide detailed reporting on marketing outcomes.
Toolbox Consulting
Jul 2022 - Mar 2023 -8 months
- Job Details:Conducted in-depth research across various industries, providing valuable insights to clients. Developed brand transformation strategies, marketing plans, and successful product launches. Supervised the execution of strategies, meticulously measuring their impact and providing comprehensive reports.
Decathlon Egypt LLC
Dec 2020 - Aug 2022 -1 yr, 8 months
Egypt
- Job Details:Conduct annual key market research and brand health studies, informing strategic decisions. Develop brand marketing plans and annual key strategies for market growth. Oversee budgets and P&L for marketing domain, ensuring financial efficiency. Lead the marketing team, fostering strong collaboration with suppliers and partners. Execute marketing strategies, campaigns, and launches with precision and impact. Measure return on investments and provide detailed reporting on marketing outcomes.
Education
Bachelor's Degree in Management & Marketing
Cairo University (CU)Jan 2015 - Jan 2019 - 4 yr
Skills
- Digital Marketing
- Media Planning
- Marketing strategy development
- Brand Health Research Development & Execution
- Cross-Functional Team Management
- Quantitative & Qualitative Market Research
- Data-Driven Marketing Campaigns
- 360 Integrated Marketing Campaign Execution
- Advanced Analytics
- Customer Segmentation Strategy
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