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MennatAllah Yahia Homaid

Senior Communication Assistant at UN Organization for Migration (IOM)

Sheikh Zayed, Giza, Egypt

Work Experience

  • Community & Feedback Mechanism AssistantFull Time

    International Organization for Migration (IOM)

    Mar 2021 - Apr 2021 -1 month

    • Job Details: Fostered positive community engagement through responding to their concerns through various contact channels.  Monitored the social media comments and direct messages to gather feedback, address issues and respond to inquiries on daily bases while maintaining confidentiality and compliance with professional guidelines.  Prepared detailed analytic reports for the senior management, documenting community engagement and feedback mechanisms.
  • Senior Communication AssistantFull Time

    UN Organization for Migration (IOM)

    Aug 2019 - Present -6 yrs, 1 month

    Yemen , Sanaa

    • Job Details: Develop and create original, compelling content including stories, press releases, articles, and video scripts in English and Arabic to showcase the organization's work, values, and mission.  Conduct interviews with beneficiaries and collaborate with internal teams to gather insights and develop content.  Lead copywriting, proofreading, and editing of materials for external publication, ensuring clarity, accuracy, cultural sensitivity, and alignment with key messaging and in-house style guidelines.  Create innovative social media content and adapt it for each platform, ensuring consistency across platforms.  Manage social media platforms using content management tools, optimizing content for target audiences to increase follower engagement.  Analyze content performance metrics and implement strategies to improve effectiveness.  Generate content ideas and collaborate with the creative team to develop new, appealing content and follow up trends.  Author and publish SEO-optimized content, incorporating relevant tags and keywords, on the organization’s website.  Collaborate with the design team to enhance visual appeal, including images and charts and improve content readability.  Develop and implement content guidelines to maintain high quality standards and train team members.  Monitor media outlets as well as social media conversation and community forms to identify potential issues that may affect the organization’s image and address them immediately.  Collaborate with media agencies for media coverages to develop stories, photo packages and videos in hard-to-reach areas.
  • Freelance Translator & EditorFreelance / Project

    Gabreeze Studios

    Mar 2019 - Aug 2019 -5 months

    • Job Details: Delivered translation, proofreading, and editing services for international organizations and commercial companies, ensuring high standards of accuracy and attention to detail.  Created bilingual subtitles and scripts for video interviews, and transcribed audio content, ensuring clarity and consistency across multiple languages.  Collaborated with content teams to refine and localize copy for diverse audiences, consistently meeting tight deadlines.  Produced engaging and culturally relevant content tailored to specific target markets.
  • Assistant Project ManagerFull Time

    Tawteen Foundation for Sustainable Development, Sana’a, Yemen

    Jan 2018 - Aug 2019 -1 yr, 7 months

    Yemen , Sanaa

    • Job Details: Led project coordination with stakeholders and sponsors, ensuring alignment with strategic objectives, and conducted media coverage evaluation and campaign effectiveness assessment.  Directed team activities, monitored performance, and resolved operational challenges to maintain project timelines and budgets.  Drafted reports, proposals, and maintained comprehensive project documentation.  Foster and sustain media relationships to enhance and uphold the organization's positive image.  Evaluated media coverage and assessed the effectiveness of communication campaigns to inform strategic adjustments.
  • Education

    • Bachelor's Degree in Bachelor's degree in Graphic design & Digital media (Hons.)

      Universiti Teknologi MARA (UiTM)

      Jan 2004 - Jan 2009 - 5 yr

    Achievements

     Conducted bilingual media workshops for journalists, resulting in a 40% increase in media coverage of migrant issues.  Produced over 100+ original, high-quality stories, news articles, and social media posts, increasing website traffic and expanding the organization's reach.  Established IOM Yemen’s media list, cultivating robust journalist relationships to bolster organizational visibility.  Grew the organization's social media following, reaching 28K+ Facebook and 25.5K+ Twitter followers by identifying and addressing content gaps.  Led over 70+ successful advocacy and fundraising strategic social media and digital campaigns, proven by the analytics tools and campaign analysis.  Developed workflow guidelines, enhancing efficiency within the communications department.  Led successful advocacy and fundraising campaigns, contributing to strategic organizational goals.  Managed and mitigated issues from negative campaigns, safeguarding organizational reputation reducing ne

    Skills

    • Content Writing
    • Content Editing
    • Content Creation
    • Creative Writing
    • Proofreading
    • Social Media Strategy
    • Copywriting
    • Digital Marketing
    • Image Editing
    • Adobe Photoshop
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    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • Regional Media Workshop for Journalists on Irregular Migration and Trafficking in Persons

      IOM - Cairo·2022
    • News Writing: The Art of Storytelling

      Thomson Foundation·2022
    • Communication for Development (C4D)

      IOM·2021
    • The Power of Word and Thought

      Emara Academy·2018
    • Effective Communication

      Exceed Language Center·2015
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