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Mennat Shahin

business Director at Trinet Media

New Cairo, Cairo, Egypt

Work Experience

  • business DirectorFull Time

    Trinet Media

    Nov 2017 - Present -7 yrs, 10 months

    Egypt , Cairo

    • Job Details:- Building the agency portfolio in the Egyptian Market. Leading the business development through building appealing services and strong media offers, attending local/multination & global Pitches. - Overlooking and managing the agency PNL. - Leading the client servicing department. - Committed to a shared business plan in Egypt, estimate growth and profitability in three years’ time. - Business wins in 3 months’ time – since launch date (Nestle Ice Cream Brands, Anghamy & Froneri) - Team: Leading a team of seven employees: Media Planning Director, Media Manager, Two Social Media Executive, Two Online Executives, Trading Manager.
  • Business DirectorFull Time

    MEC/GroupM World Wide

    Nov 2013 - Oct 2017 -3 yrs, 11 months

    Egypt , Cairo

    • Job Details:Leading the new business department in Media agencies through building appealing services and strong offers to new clients and overlooking the new business PNL. Leading the Media Strategic Trading on the offline and online level for Vodafone, Edita, Banque Misr, Dabur, Huawei, Milkana, Bonjorno & Coffee Mix, Embrator and FrieslandCampina, during the past 4 years. Leading the relationship with all Egypt Media Suppliers mainly for the offline business (TV, OOH, Radio and Print) and part of the online media houses. Overlooking Agency profitability, more than 100% growth year 2015/2016. Managed to position an agency from the top 4 multinational agencies in Egypt Market (MEC). Managed to participate in most of Egypt local business pitches that upscaled the agency ranking to the top 4 in Egypt. During the past 4 years, Granted the opportunity to participate in the Maestro Training (preparing leaders for General Managers level) by WPP/GroupM worldwide in France. Attended the Festival of Marketing yearly event took place in the United Kingdom for one week. Circus Tree digital training, specifically designed to unlock the human potential within the media industry. Reporting line; Regional General Manager Acquired Managerial/Operational titles within the past three years; Business Director Trading Associate Director Media Buying Manager
  • Education

    • Bachelor's Degree in Business administration

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2008 

    Skills

    • Managing teams
    • Strategic Planning
    • Building start-ups

    Languages

    • English

      Fluent
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