Mennat-Allah Mohamed ElHefnawy ElDeriny

Head of Sales & Account ManagementFull Time

• Job Details:• Establish the Account management department. • Define the job scope for the department, making sure they are in line with the company’s direction. • Build incentive schemes for Account Managers. • Expand elmenus vendors portfolio via acquiring new restaurants. • Ensure having a solid relationship with our customers through regular follow ups and F2F meetings. • Launch new revenue streams for the company: In-App ads, premium positioning, Social Media ads, Social Media videos. • Maintain restaurants’ operational excellence: monitor overall restaurant performance metrics and work with the team to ensure their portfolios’ compliance with the company’s operational standards. • Conduct training sessions across the company for “Negotiation Skills”. • Assist restaurants with their growth, visibility, menu structure & offers formulation. • Plan the needed yearly budget for offers and discounts covered by elmenus. • Draw the events calendar for the company’s activities. Major Achievements: • Decreased monthly refunds by 32% (from 600 K EGP to 420 K EGP) • Pushed orders fleet % by 3X. • Generate yearly ads revenue of +15 M EGP.

Trade Marketing ManagerFull Time

• Job Details:• Collaborate with the Trade Director for ideation, planning & budgeting, production & implementation of all in store activities, including point of sales materials and promotions. • Manage the point of sales material (including budget, logistics, distribution, assortment & maintenance) by finding the most efficient solutions for the best ROI. • Collaborate with product managers and marketing team to build sales promotions and product communication. • Collaborate with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers. • Collaborate with marketing intelligence resources to read and report results of competitors’ activities and to provide recommendations and forecasts. • Support sales team in achieving their sales and budget objectives by designing and executing in-store activities to ensure that the desired product benefits and brand values/equity are properly communicated. • Ensure that consumers’ feedback is taken into account by regularly visiting sales teams, customers and stores. • Supervise the trade marketing spending.