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Medhat Mahmoud Salah El Din Nagi

Communication, Marketing, Customer Experience, and Business Operations

Sheraton, Cairo, Egypt

Work Experience

  • Head of Communication, Marketing and Customer ExperienceFull Time

    WEH - Watany Eye Hospitals

    Dec 2021 - Present -3 yrs, 7 months

    Egypt , Cairo

    • Job Details:- Ensure our brand message is solid and consistent across all channels and marketing efforts (like events, email campaigns, website, and promotional material) - Analyze consumer behavior and determine customer personas. - Identify opportunities to reach new market segments and expand market share. - Craft quarterly and annual hiring plans - Monitor competition (acquisitions, pricing changes, and new products and features) - Coordinate sales and marketing efforts to boost brand awareness. - Participate in the quarterly and annual planning of company objectives. organize, plan, and monitor a company’s customer service department to ensure optimized interaction between a company and its clients, developing and implementing strategies useful in improving customer relationships, dedication, and satisfaction. - Overseeing the implementation of both internal and external communication strategies. Unifying the internal and external communication to reach customer experience excellence (CXX) includes managing external communication channels like social media platforms, company websites, and media relations, writing copy for company corporate profiles, newsletters, or memos, and adhering to a company’s brand by publishing content and marketing materials. - Responsible for organizational and creative tasks to standardize and improve the communication efforts of the organization. - Leading all Marketing Communication activities.
  • Social Media Marketing ManagerFull Time

    United Electronics Company - eXtra

    Sep 2017 - Jan 2020 -2 yrs, 4 months

    Saudi Arabia , Khobar

    • Job Details:- Managing the social media marketing strategy for eXtra (United Electronics Co.) - Creates marketing and social media campaigns, including budget planning, content ideation and implementation. -Ensures brand consistency in marketing and social media messages by working with various company departments -Grows and expands company social media presence into new social media platforms, plus increases presence -Researchers and monitors the activity of company competitors, monitor progress using web analytic tools -Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies.
  • Team Leader, Social Media & Online, Customer CareFull Time

    Vodafone Egypt Telecommunications S.A.E.,

    Oct 2012 - Present -12 yrs, 9 months

    Egypt , Cairo

    • Job Details:Generating / maintaining a presence on social media sites, building an audience through campaigns, ads and updates - Ensure the proper engagement of Vodafone’s Customers in relation to the company’s objectives and deliverables through the different social media channels - Plan, manage and follow-up on Vodafone Egypt official fan page on Facebook as well as design, organize and execute the fan page plans, events and activities - Handle self-help Activities across all self-help channels (IVR, USSD, web self care…etc) as products by providing world class experience to our customers and at the same time meet the Company directives. - Develop, facilitate and communicate VF Services across all self-help channels to ensure best knowledge delivery to customer care staff.
  • Leader, Credit Audit, Credit Management Full Time

    Vodafone Egypt Telecommunications S.A.E.,

    Apr 2012 - Oct 2012 -6 months

    Egypt , Cairo

    • Job Details:Detect, monitor, report and prevent most common and impactful on telecom industry - Promoting risk/fraud culture across company - Act as first line defense for company bad debt - Do the needed investigations and health checks/Audit to safeguard the company from any fraudulent behaviors/activities - Involved in the fraud review of several new products and services, and assist in the creating of reports for reconciliation and analysis - Analyze the suspected fraud cases and conduct the needed fraud investigation including visits to the account locations to ensure that fraud controls are in their place - Understand the fraud roles and responsibilities and participate positively in combating all fraud types
  • Education

    • Certified Professional Digital Marketing in Professional Digital Marketing | Marketing Diploma

      DMI - Digital Marketing Institute

      Jan 2016 - Jan 2018 - 2 yr

    • Technical Diploma in Certified System Analyst

      International College For Languages and Translation (ICL)

      Jan 2001 - Jan 2002 - 1 Year

    • Technical Diploma in Microsoft Office Applications Package (ICDL),

      Microsoft Certified Trainer

      Jan 2000 - Jan 2001 - 1 Year

    • LL.M., in International Trade Arbitration

      Ain Shams University (ASU)

      Jan 1999 - Jan 2000 - 1 Year

    Achievements

    o +67% Sales Revenue Growth: Achieved within 18 months through data-driven marketing strategies and customer-centric operational improvements. o +79% Improvement in Customer Metrics (TNPS/CSAT): Redesigned customer journeys and implemented loyalty programs, delivering results within 16 months. o +158% Online Traffic Surge: Drove growth via digital marketing innovation, SEO/SEM optimization, and high-impact social media campaigns within 12 months. o Built World-Class Customer Experience Teams: Established teams from inception, integrating social media, analytics, and omnichannel engagement to foster brand loyalty within 6 months. o Spearheaded Cross-Departmental Initiatives: Streamlined operations, reduced costs, and enhanced organizational service delivery.

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Customer Service Management (CCSM)

      Institute of Management Development (IMD)·2013
    • Certified Manager (CM)

      Institute of Certified Professional Managers (ICPM)·2012
    • Internal Audit and Control

      HPA Training Institute ·2009
    • Personal Development

      HPA Training Institute ·2008
    • Sales and Customer Service

      HPA Training Institute ·2007
    • Public Relations: Protocols and Ceremonies Art.

      2006
    • Communication Skills, Time Management and work under Stress.

      Team Misr Engineering & Management Consultants·2005
    • How to Communicate with Diplomacy & Tact

      Dale Carnegie® Training Egypt·2004
    • Sales and Customer Service Diploma

      2003
    • Public Relations

      Team Misr Engineering & Management Consultants·2002
    • Internal Audit Skills, Fraud and Embezzlement Detection & prevention

      HPA Training Institute Egypt·2002
    • Marketing & Sales

      The Future Generation Foundation (FGF)·2001
    • Basic Business Skills Acquisition

      2001
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