Marwan Mohamed

Senior Channel Manager – Hypermarket (Modern Trade) & E-commerce

• Job Details:Promoted to senior channel manager, taking on a more strategic leadership role overseeing both modern trade and e-commerce. Expanded responsibilities to include high-level negotiations, long-term sales planning, and direct collaboration with executive leadership. Developed and led a high-performing sales team (10 people), implementing structured training and succession planning. Spearheaded growth-driven sales strategies, enhancing category performance, portfolio expansion, and retail partnerships. Managed increased marketing budgets and P&L oversight, ensuring cost-effective promotions and sustainable revenue growth. Strengthened data-driven decision-making, utilizing CRM and analytics tools (SAP) for performance optimization. Led the execution of the Kasseb business plan, aligning sales KPIs and customer channel strategies to maximize revenue and market share. Implemented structured KPI measurement systems tailored for modern trade, e-commerce, and traditional trade channels, ensuring accountability and performance tracking. Collaborated with cross-functional teams to integrate digital transformation within sales operations, enhancing online and offline customer engagement.

Channel Manager – Hypermarket (Modern Trade) & E-commerce

• Job Details:Led modern trade and e-commerce operations, managing key accounts like Carrefour, Amazon, Noon, and Jumia. Focused on operational execution, tactical sales strategies, and performance tracking across all sales channels. Built relationships with major hypermarkets and discounters, driving consistent sales growth. Implemented quarterly business reviews and data-driven retail negotiations. Coordinated with internal teams to enhance supply chain efficiency, category management, and retail execution. Contributed to the initial phases of the Kasseb business plan by refining customer segmentation and optimizing sales standards across different retail formats. Executed strategic pricing and promotion models to align with the Kasseb objectives, ensuring sustainable growth and competitive positioning.

Account Manager – Modern Trade (Sales Supervisor)

• Job Details:Managed key retail accounts, planning and executing sales targets with a focus on growth and profitability. Developed and negotiated annual contracts and trade agreements with key customers. Implemented trade marketing initiatives to strengthen market presence and share. Monitored inventory levels, customer orders, and invoice collection processes to ensure smooth operations. Collaborated with marketing and supply chain teams to ensure successful promotional execution.