
Marina Adel Samy
Presenter and Editor at Al-Youm Al-Sabea at Al Youm Al Sabea Newspaper
Cairo, EgyptWork Experience
Senior Marketing and Advertising Account ManagerFull Time
Rack Advertising Agency
Dec 2023 - Present -1 yr, 4 months
- Job Details: Develop and nurture strong client relationships, acting as the main point of contact for all advertising and marketing initiatives. Understand clients' business objectives, target audience, and industry trends to develop effective campaign strategies. Collaborate with clients to identify their advertising and marketing needs, objectives, and desired outcomes. Full ATL & BTL awareness and planning start from preparing phase till execution phase. Create comprehensive project briefs, outlining campaign goals, target audience, messaging, and desired deliverables. Work closely with internal teams, including creative, media planning, and digital marketing, to develop integrated advertising and marketing solutions. Manage the end-to-end campaign process, ensuring timely execution, adherence to budgets, and delivery of high-quality deliverables. Monitor and analyze campaign performance metrics, providing clients with regular reports and insights to optimize future campaigns. Proactively identify opportunities for account growth and expansion, upselling additional services or offerings to clients. Stay abreast of industry trends, emerging technologies, and best practices in advertising and marketing. Conduct competitive analysis, identifying strengths, weaknesses, and opportunities for differentiation. Maintain a deep understanding of clients' industries, target markets, and competitive landscape to provide strategic recommendations.
Senior Executive and Creative Communication AssistantFull Time
Viatris
Apr 2022 - Present -3 yrs
Egypt , Cairo
- Job Details:-Helping implement communications projects and strategies. -Follow up and tracking branding projects and media exposure. -Assisting the events team with a high number of events, ranging from small meetings to awardceremonies. -Acting as events manager to both internal and external events. -Drafting and editing materials and communications copy on social media platforms. -Assist in maintaining social media strategies and calendars. -Update vendors databases and media lists. -Facilitate effective internal communications. -Maintain calendars and appointments. -Meet with stakeholders to determine brand objectives and strategies. -Research markets and study the company’s brand. -Present and execute creative ideas for marketing activities.
Executive Operations SupervisorFreelance / Project
Spacetoon
Jan 2022 - Feb 2023 -1 yr, 1 month
- Job Details:Developing strategies for Spacetoon events in the Middle East mainly in Dubai and Saudi Arabia. - Improving the work environment and operations of your department and the organization as a whole. - Planning and executing departmental budgets, videos ideas, viral educational competitions. - Providing all channel’s platforms insights and recommendations according to the data. - - Presenting projects ideas, directing and managing Spacetoon events for adopting true cultured future youth. - Solving any issue is my first responsibility. - As a business developer also, I reach more investors and for broadening Spacetoon existence, network and mission.
Presenter & Creative Content CreatorPart Time
Echo Arabi
Sep 2021 - Present -3 yrs, 7 months
Egypt , Giza
- Job Details:- Research topics and background information for items to be featured on the program - Plan and rehearse shows - Write and memorise scripts - Liaise with other members of the production and technical teams - Introduce and host programs - Present short news, traffic, short stories and features - Prepare SEO, descriptions and hashtags.
Education
Technical Diploma in Project Management
Google AcademyJan 2023 - Jan 2024 - 1 Year
Bachelor's Degree in Media and Communications
Cairo University (CU)Jan 2013 - Jan 2017 - 4 yr
High School - Thanaweya Amma
saint Joseph language school zamalekJan 2013
Skills
- Communication skills
- Ability to work under pressure
- Decision Making
- Teamwork
- presenting skills
- Microsoft Office
- Computer Skills
- Time Management
- English Education
- Office management
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Languages
Arabic
FluentEnglish
FluentFrench
Advanced
Training & Certifications
Advertising with Facebook
2021TV Broadcasting Diploma
Egyptian Academy for Media·2021Measure and Optimize Social Media Marketing Campaigns
2021Introduction to Social Media Marketing
2021Fundamentals of Social Media Advertising
2021Social Media Management
2021Viral Marketing and how to craft a contagious content.
2021Fashion and Designing Diploma
Direction Courses·2021Live News Anchor Diploma
Egyptian Academy for Media·2020Certificate of Distinguished translator on Wikipedia in 2017
Wikipedia·2017Directing
Cairo University·2016Investigating Journalism
Cairo University·20151st Guest Server for the month
Intercontinental Semiramis - IHG·2015Ambition number 1
Intercontinental Semiramis - IHG·2014