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Marina Adel Samy

Presenter and Editor at Al-Youm Al-Sabea at Al Youm Al Sabea Newspaper

Cairo, Egypt

Work Experience

  • Senior Marketing and Advertising Account ManagerFull Time

    Rack Advertising Agency

    Dec 2023 - Present -1 yr, 4 months

    • Job Details: Develop and nurture strong client relationships, acting as the main point of contact for all advertising and marketing initiatives.  Understand clients' business objectives, target audience, and industry trends to develop effective campaign strategies.  Collaborate with clients to identify their advertising and marketing needs, objectives, and desired outcomes.  Full ATL & BTL awareness and planning start from preparing phase till execution phase.  Create comprehensive project briefs, outlining campaign goals, target audience, messaging, and desired deliverables.  Work closely with internal teams, including creative, media planning, and digital marketing, to develop integrated advertising and marketing solutions.  Manage the end-to-end campaign process, ensuring timely execution, adherence to budgets, and delivery of high-quality deliverables.  Monitor and analyze campaign performance metrics, providing clients with regular reports and insights to optimize future campaigns.  Proactively identify opportunities for account growth and expansion, upselling additional services or offerings to clients.  Stay abreast of industry trends, emerging technologies, and best practices in advertising and marketing.  Conduct competitive analysis, identifying strengths, weaknesses, and opportunities for differentiation.  Maintain a deep understanding of clients' industries, target markets, and competitive landscape to provide strategic recommendations.
  • Senior Executive and Creative Communication AssistantFull Time

    Viatris

    Apr 2022 - Present -3 yrs

    Egypt , Cairo

    • Job Details:-Helping implement communications projects and strategies. -Follow up and tracking branding projects and media exposure. -Assisting the events team with a high number of events, ranging from small meetings to awardceremonies. -Acting as events manager to both internal and external events. -Drafting and editing materials and communications copy on social media platforms. -Assist in maintaining social media strategies and calendars. -Update vendors databases and media lists. -Facilitate effective internal communications. -Maintain calendars and appointments. -Meet with stakeholders to determine brand objectives and strategies. -Research markets and study the company’s brand. -Present and execute creative ideas for marketing activities.
  • Executive Operations SupervisorFreelance / Project

    Spacetoon

    Jan 2022 - Feb 2023 -1 yr, 1 month

    • Job Details:Developing strategies for Spacetoon events in the Middle East mainly in Dubai and Saudi Arabia. - Improving the work environment and operations of your department and the organization as a whole. - Planning and executing departmental budgets, videos ideas, viral educational competitions. - Providing all channel’s platforms insights and recommendations according to the data. - - Presenting projects ideas, directing and managing Spacetoon events for adopting true cultured future youth. - Solving any issue is my first responsibility. - As a business developer also, I reach more investors and for broadening Spacetoon existence, network and mission.
  • Presenter & Creative Content CreatorPart Time

    Echo Arabi

    Sep 2021 - Present -3 yrs, 7 months

    Egypt , Giza

    • Job Details:- Research topics and background information for items to be featured on the program - Plan and rehearse shows - Write and memorise scripts - Liaise with other members of the production and technical teams - Introduce and host programs - Present short news, traffic, short stories and features - Prepare SEO, descriptions and hashtags.
  • Education

    • Technical Diploma in Project Management

      Google Academy

      Jan 2023 - Jan 2024 - 1 Year

    • Bachelor's Degree in Media and Communications

      Cairo University (CU)

      Jan 2013 - Jan 2017 - 4 yr

    • High School - Thanaweya Amma

      saint Joseph language school zamalek

      Jan 2013 

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Advanced

    Training & Certifications

    • Advertising with Facebook

      2021
    • TV Broadcasting Diploma

      Egyptian Academy for Media·2021
    • Measure and Optimize Social Media Marketing Campaigns

      2021
    • Introduction to Social Media Marketing

      2021
    • Fundamentals of Social Media Advertising

      2021
    • Social Media Management

      2021
    • Viral Marketing and how to craft a contagious content.

      2021
    • Fashion and Designing Diploma

      Direction Courses·2021
    • Live News Anchor Diploma

      Egyptian Academy for Media·2020
    • Certificate of Distinguished translator on Wikipedia in 2017

      Wikipedia·2017
    • Directing

      Cairo University·2016
    • Investigating Journalism

      Cairo University·2015
    • 1st Guest Server for the month

      Intercontinental Semiramis - IHG·2015
    • Ambition number 1

      Intercontinental Semiramis - IHG·2014
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