
Mariam Mohamed Kamel
Digital Sales Growth Manager at Americana Restaurants
EgyptWork Experience
Americana Restaurants
Oct 2021 - Present -3 yrs, 2 months
Egypt
- Job Details:Led e-commerce growth strategies across aggregators and owned digital platforms, achieving over 30% ROI. Managed group's aggregators channel, making it the fastest and largest growing revenue stream. Enhanced app UX and conversion through behavioral analysis and real-time customer insights. Doubled transactions for QSR brands in a quarter by leveraging operational and data excellence. Presented data-driven insights to C-suite to optimize digital journey and own-app retention. Increased customer retention by 23% focusing on enhancing delivery operations, elevating customer experience. Built dynamic dashboards which increased operational excellence by 35%. Reduced tech failure costs by 50%, boosting customer loyalty and online ratings.
Aggregator Executive – Kuwait & Qatar
Americana Restaurants
Nov 2020 - Oct 2021 -11 months
- Job Details:Delivered 30% YoY growth via customizing strategic aggregator campaigns. Improved online performance by coordinating between internal teams and external partners. Cut operational costs by 40%, enhancing customer experience. Developed localized content that increased visibility and engagement.
Talabat
Oct 2018 - Jul 2020 -1 yr, 9 months
- Job Details:Managed a portfolio of 250+ restaurant partners on a marketplace platform, delivering 23% MoM growth. Analyzed sales data to optimize listing, pricing, and promotions. Collaborated with content and tech teams to ensure CMS accuracy and timely campaigns. Designed and sold ROI-positive marketing solutions. Supported onboarding of new partners and implemented digital retention strategies.
Education
Bachelor's Degree in Design Management
Aswan University (ASWU)Jan 2011 - Jan 2015 - 4 yr
Bachelor's Degree
American University in Cairo (AUC)Jan 2025 5 Months