Manish Singh

MANAGER, MARKETING & CORPORATE COMMS

• Job Details:February 2017 - February 2020 (3 years 1 month) , Dubai, United Arab Emirates , Summary , Reporting to the Head of Marketing Operations, my key deliverables , "are the planning and execution of First Abu Dhabi Banks Retail and" , Corporate Banking Businesses Marketing Annual Media Plan, Events and , Exhibitions, Collaterals, External and Internal Communications, Post merger , communication and Budgets; in partnership with multiple stake holders to Page 1 of 4 , enhance customer acquisition, retention, customer experience and brand , visibility. , Execution Highlights , • 6000+ collaterals and communication Re-branding within 2 months , • Communications for customer day one and post merger for FGB/NBAD , • Transformation of FGB/NBAD logo to FAB for all the 72 Branches, 163 , ATM’s & CDM’s across all entire U.A.E , • SEM, Sponsored Post, Print, Radio, Outdoor, Social Media, Website and BTL , campaigns which improved Acquisition, business ROI and Brand Index score , • Always-On Media and Business Campaign Media Strategy , • Annual Marketing Budgetary Management , • Internal Communication Management and Execution , • 30+ successful customer (Mass and HNI) and staff events Management and , Execution , • Vendor and Supplier Process Cycle Management and Audit

SPECIALIST ACQUISITION MARKETING

• Job Details:January 2014 - January 2017 (3 years 1 month) , Dubai , Summary , Reported to the Head of Customer Acquisition, responsible for the delivery of , all customer communications for Loan, Mortgages, Accounts, Wealth, Assets , and Liabilities. Managing entire eDM calendar, partnering with Product leads , to ensure customer acquisition and retention. Partner on all Advertising bank , campaigns, event planning and creative execution for digital marketing. , Execution Highlights , • 2-3 Print and Radio ATL campaigns per quarter , • Digital CRM (Emailers, Newsletters, Surveys, Mobile App) to enhance , customer experience , • 2-3 segment specific BTL ad communications per quarter , • 1-2 segment specific Event and Exhibition Management per quarter (both , mass and HNI segments) , • B2B Alliances with Strategic partners (DPR) , • Sales Tool kit for employee banking segment , • Event Planning and Execution Page 2 of 4 , • BTL Collateral and Newsletter Designing and creative Marketing , Presentations , • Competitor Research and Analysis , • Design and Production Management

TEAM LEADER

• Job Details:December 2010 - December 2013 (3 years 1 month) , Dubai , Summary , Reported to the Vice President of Business development , responsible for the , delivery of 100% revenue generation from the entire team by , achieving their sales target, even made sure the team works in collaboration , with keeping the brand value and guidelines in mind . , Execution Highlights , • Drive strong performance management in the team through clear , expectations, performance appraisals, and feedback Implement , improvements with individuals who may not be on target by performance , managing quickly and efficiently , • Lead and coach short cycle Telesales employee teams and provide , performance feedback to Telesales management , • Provide monthly reporting to Inside Sales Manager on KPI team performance , • Support team goals. Create and maintain positive relationships with team , members , • Work with the Line Manager to create a dynamic and proactive and Internal , Sales Enterprise team