MN
Manar Noureldin
Senior Marketing Communications Specialist
New Cairo, Cairo, EgyptWork Experience
Marketing & Commercial Customer Experience senior specialistFull Time
Etisalat Egypt
Sep 2019 - Aug 2022 -2 yrs, 11 months
Egypt , Cairo
- Job Details:- Review & measure the client experience constantly, with defined KPIs through complaints monitoring and products periodic sanity checks - Collect, Track & analyze customers’ feedback and suggest improvements and actions to tackle the customers’ pains - Define and communicate the Customer Experience Team (CX) vision & strategy in line with the business strategy and company values. - Running Voice of Customer (VOC) surveys across various customer touchpoints (e.g. IVR, SMS & Digital) to capture CX elements of loyalty and satisfaction. - Define and analyze customers’ inquiries, requests and complaints trends and highlighting improvement areas and set action plans - Raise customers’ awareness through several channels (e.g.: SMS, Social Media or IVR) - Create related set and definitions for the customer interactions (UIs & UX, notifications, scripts guidelines across all communication channels) - Test Etisalat products and services journey and functionality and propose actionable enhancements - Comparative analysis with competition and propose enhancements and advantage points - Weekly, Biweekly & monthly dashboards for segments and CEO reviews - Action the Customer experience department initiatives with different segments and departments (Commercial, IT, Technical and Sales departments)
Regional Marketing SpecalistFull Time
- Job Details:- Handling daily internal & external communications. - Launching regional SMS campaigns across KSA/GCC/NAL - Budget reconciliation - Overseeing the website design and content through providing creative ideas & collecting data and artwork - Supporting the social media team and preparing the monthly brief - Coordinating with the vendors and suppliers - Creating Purchasing Orders and following up with the finance department. - Provide insights on influencers and keeping track of the latest Social Media updates. - Help the marketing Manager with day to day work related to marketing processes - Acquire insight in online marketing trends and keep strategies up-to-date - Performing market analysis and research on competitions.
Education
Bachelor's Degree in Marketing
Cairo University (CU)Jan 2017
Skills
Languages
Arabic
FluentEnglish
Fluent