Basic Info

Mahmoud El Bendary

8 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Corporate Communication & Development Manager at Advanced Vision Qatar

Experience Details

Corporate Communication & Development Manager

Marketing/PR/Advertising

Manager

• Responsible to create a new corporate identity for the company and apply it effectively.
• Managing the ad agency and conducting secondary research that guides corporate communications.
• Developing a new strategy for corporate communications – hand in hand with top management and implementing internal communication programs.
• Manage the implementation of a new ERP system for HR and internal comms, acting as the single point of contact between department heads and Software Company.
• Working closely with HR to develop programs in line with the new internal communication plan.


Company Details

Advanced Vision Qatar

Doha, Qatar

501-1000 employees

Construction - Industrial Facilities and Infrastructure

N/A

Apr 2017 to present (5 months)
Senior Account Manager at Oxygen Marketing Communication

Experience Details

Senior Account Manager

Marketing/PR/Advertising , Operations/Management

Manager

Promoted after a year to lead and take full accountability for offshore accounts in the fields of Consumer Electronics and Telecom in Sudan. Worked closely with clients to balance expectations with campaign executions, expand scope of work and portray their brands efficiently in the market.

• Acting as the senior point of contact with clients like Zain Telecom, Roche, and Samsung Electronics.
• Assisting clients with brand strategies and translating them into creative campaigns that matches their every objective.
• Leading client service team, creative studio, and production to assure jobs are progressing in harmony and as per briefs.
• Overseeing and leading executions and production of ATL and BTL campaigns.
• Guard the brand and ensure all client communications are adhering to guidelines.
• Handled all product launches for Samsung - Hand Held division - on a regional level.
• Responsible for internal approvals of creative work and quality checks for production.
• Supervising the creative pipeline and prioritizing jobs to meet timelines.
• Manage media budgets, set media plans, and post campaign evaluations.
• Oversight of in-house media monitoring unit and updating clients with media analysis.
• Responsible to set financial proposals and quotations tailored as per client needs.
• Signing with Publicis Africa Network to be their official representative in Sudan.


Company Details

Oxygen Marketing Communication

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Jan 2012 to Mar 2017 (5 years 2 months)
Account Manager at Oxygen Marketing Communication

Experience Details

Account Manager

Marketing/PR/Advertising , Operations/Management

Experienced (Non-Manager)

• Recruited to retain and manage the agency’s key telecom account.
• Responsible to expand the agency clients’ base and increase profitability.
• Committed to develop and enhance relations with local business partners (Print houses, Production Houses, and Event organizers).
• Managing, executing, and evaluating client’s advertising campaigns.
• Responsible to write creative briefs that details client requests.
• Set and meet timelines that suits client action plans.
• Overseeing traffic status of all jobs to assure smooth delivery of projects.
• Revising and approving art work from first drafts to final drafts moving to production.
• Following up on payments and setting quarter sales forecasts.
• Establish and build excellent rapport with all potential and existing clients.
• Responsible to coordinate all daily tasks between production and creative departments.
• Responsible to conduct agency presentation to high level executives.


Company Details

Oxygen Marketing Communication

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Dec 2010 to Dec 2011 (1 year)
Account Executive at Crinel Advertising

Experience Details

Account Executive

Operations/Management, Marketing/PR/Advertising

Entry Level

• Following up with accounts and fulfilling client requests.
• Writing creative briefs that outlines and details client objectives and requests.
• Working closely with art directors and creative studio to fulfill client briefs.
• Acting as a connection point between the digital team and clients.
• Responsible of traffic management and job prioritization.
• Opening new business channels and grabbing new clients.
• Engaged in the creative thinking process with art department and managing director.
• Managing and coordinating day to day communications between clients, creative studio, and digital team.
• Following up payments and setting quarter cash flow forecasts.
• Responsible for creating presentation and artwork analysis to be presented to clients.
• Responsible for setting deliverables and timeline for each job request.
• Engaged with the MD in setting up communication and media strategies.


Company Details

Crinel Advertising

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Jun 2009 to Dec 2010 (1 year 6 months)

Achievements


Rapidly promoted as an Account Director after successfully:

1. Retaining the agency Telecom Key Account
2. Expanding the agency scope of work and introducing new services.
3. Restructuring the agency operations to meet the new scope of work.
4. Opening new revenue streams and increasing income by 35% in 18 months.
5. Signing with a global consumer electronics client to be their exclusive ad agency



Recruited to retain the agency's key telecom account, explore the Sudan market, and revive all client relations:

Achievements:

1. Signing with a global advertising group to be their official representative in Sudan.
2. Landing new clients in various industries and executing exceptional ad hoc campaigns.
3. Retaining a key hotel and tourism account and resigning their contract.
4. Wining over a major automotive account and launching their 1st official opening in Sudan.
5. Launching several product launches for multinational pharma brands in Egypt.


1. Wining a pitch and landing one of Egypt's leading internet provider.
2. Signing with a multinational real estate company to be their exclusive ad agency.
3. Over achieving the yearly target by 15% and increasing agency income by 25% in 12 months.


Education

Bachelor's Degree in Mass Communication in Integrated Marketing Communication

Education Details

Bachelor's Degree in Mass Communication

Integrated Marketing Communication , Creative Design and Layout

Misr International University (MIU), Egypt

B / Very Good / 75 - 85%

Mass Communication Theories Integrated Marketing Communication Marketing Research Methods Creative Design and Layout Crises Management Direct Marketing Public Relations Print Media Direct

N/A

Misr International University (MIU)
2005 - 2009
High School - American diploma

High School Details

American diploma

Modern american schools of egypt

Egypt

2005

A / Excellent / 85 -100%

N/A

Modern american schools of egypt
2005

Training and Courses

Training/Course Details

Graphic Diploma

Dec 2015

Russian Culture Center

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

ATL And BTL AdvertisingAccount ExecutiveAccount ManagementAccount ManagerAdobe IllustratorAdobe IndesignAdobe PhotoshopAnalyticalArabicBusiness DevelopmentBusiness-orientedConstruction - Industrial Facilities And InfrastructureCorporate Communication & Development ManagerCreativeCreative Design And LayoutDigital MarketingEnglishFootballGadgets And TechnologyGraphic DiplomaIntegrated Marketing CommunicationLeaderManagementMarketingMarketing And AdvertisingMedia Planning & MonitoringMicrosoft OfficePoliticsReadingResearch MethodsSenior Account ManagerSwimmingTeam PlayerTraveling And TourismVideo Games

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe Illustrator

Adobe Illustrator

: Intermediate

: Extreme - I love it!

:

1-3 years

Adobe Indesign

Adobe Indesign

: Intermediate

: Medium

:

3-5 years

Fields of Expertise

Account Management

Account Management

: Expert

: Extreme - I love it!

:

More than 7 years

ATL and BTL Advertising

ATL and BTL Advertising

: Advanced

: Extreme - I love it!

:

More than 7 years

Media Planning & Monitoring

Media Planning & Monitoring

: Advanced

: High

:

3-5 years

Business Development

Business Development

: Intermediate

: High

:

3-5 years

Research Methods

Research Methods

: Intermediate

: Extreme - I love it!

:

3-5 years

Digital Marketing

Digital Marketing

: Beginner

: High

:

1-3 years

Key Skills

Analytical, Leader, Business-oriented, Creative, Team Player

Online Presence

https://www.linkedin.com/profile/view?id=123556015&trk=nav_responsive_tab_profile

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