Basic Info

Mahmoud El Bendary

8 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Senior Account Manager at Oxygen Marketing Communication

Experience Details

Senior Account Manager

Marketing/PR/Advertising , Operations/Management

Manager

Rapidly promoted to lead a portfolio of multinational and local accounts in Sudan. Worked closely with clients to balance expectations with campaign executions, expand scope of work and portray their brands efficiently in the market.

• Responsible to manage and lead a portfolio of accounts which holds clients in the fields
of Telecom, Consumer Electronics, Automotive, and Hospitality.
• Assisting clients with brand strategies and translating them into creative campaigns that
matches their every objective.
• Leading client service team to assure all day to day tasks are fulfilled.
• Overseeing and leading executions of ATL, BTL, and Digital campaigns.
• Played a key role in re-structuring the agency to fit the new scope of work.
• Planned and directed all regional product launches for a global electronics client.
• Successfully expanded client platform and opened new revenue streams by signing
retaining fee contracts and executing impactful ad hoc campaigns.
• Supervising the creative pipeline and prioritizing jobs to meet timelines.
• Manage media budgets, set media plans, and post campaign evaluations.
• Supervising the media monitoring division and updating clients with a full media scene.
• Client Service
• Media Planning & Monitoring
• Business Development
• Budgeting
• Integrated Marketing Communication
• Marketing Research Methods
• Brand Management
• Relationship Management
• Responsible to set financial proposals and quotations tailored as per client needs
• Coordinating all agency resources needed to service clients frame of work.
• Signing with Publicis Africa Network to be their official representative in Sudan.


Company Details

Oxygen Marketing Communication

Cairo, Egypt

11-50 employees

Marketing and Advertising, Marketing and Advertising

N/A

Dec 2011 to present (5 years)
Account Manager at Oxygen Marketing Communication

Experience Details

Account Manager

Marketing/PR/Advertising , Operations/Management

Experienced (Non-Manager)

Account Manager
• Recruited to retain and manage the agency’s key telecom account.
• Responsible to expand the agency clients’ base and increase profitability.
• Committed to explore new market culture and develop local communication
techniques.
• Open and grab new business opportunities in Africa.
• Managing, executing, and evaluating client’s advertising campaigns.
• Responsible to write creative briefs that details client requests.
• Set and meet timelines that suits client action plans.
• Revising and approving art work from first drafts to final drafts moving to production.
• Responsible of traffic management of all jobs in pipeline.
• Following up on payments and setting quarter sales forecasts.
• Establish and build excellent rapport with all potential and existing clients.
• Supervise local account executives and monitor their daily correspondents with clients.
• Responsible to coordinate all daily tasks between production and creative departments.
• Responsible to conduct agency presentation to high level executives.


Company Details

Oxygen Marketing Communication (multinational)

Cairo, Egypt

51-100 employees

Marketing and Advertising, Marketing and Advertising

N/A

Dec 2010 to Dec 2011 (1 year)
Account Executive at Crinel Advertising

Experience Details

Account Executive

Operations/Management, Marketing/PR/Advertising

Experienced (Non-Manager)

Account Executive

Following up with accounts and fulfilling client requests.
• Writing creative briefs that outlines and details client objectives and requests.
• Working closely with art directors and creative studio to fulfill client briefs.
• Acting as a connection point between the digital team and clients.
• Responsible of traffic management and job prioritization.
• Opening new business channels and grabbing new clients.
• Engaged in the creative thinking process with art department and managing director.
• Managing and coordinating day to day communications between clients, creative
studio, and digital team.
• Following up payments and setting quarter cash flow forecasts.
• Responsible for creating presentation and artwork analysis to be presented to clients.
• Responsible for setting deliverables and timeline for each job request.
• Engaged with the MD in setting up communication and media strategies.


Company Details

Crinel Advertising

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Jun 2009 to Dec 2010 (1 year 6 months)
Telesales Account Handler at Ecco Contact Center

Experience Details

Telesales Account Handler

Marketing/PR/Advertising

Experienced (Non-Manager)

Undergrad, Full Time Job

• Selling mobile phone tariffs and contracts to UK nationals – offshore Telemarketing.
• Supervise and monitor telesales calls to determine sales agents’ performance.
• Responsible to close qualified sales calls and transfer customers to perform standard credit check.
• Responsible to monitor credit check procedures and notify customers with the results
• Coordinating purchase of sales leads from lead generators in the UK.
• Supervise package dispatch, shipping, and delivery procedures.
• Manage and control product returns as per company return policies.
• Set promotional campaigns and customer incentives.
• Generate quarter sales and productivity reports.
• Train new sales agents.


Company Details

Ecco Contact Center

Cairo, Egypt

501-1000 employees

Telecommunications

N/A

Jan 2007 to Jan 2009 (2 years)
Telesales Agent at Ecco Contact Center

Experience Details

Telesales Agent

Marketing/PR/Advertising

Entry Level

Undergrad - Full time Job

• Selling mobile phone tariffs and contracts to UK nationals – offshore Telemarketing.
• Qualifying sales leads and transforming them from cold to warm calls.
• Conducting creative sales presentations that creates interest in purchase.
• Meeting monthly sales targets.
• Producing daily call productivity reports.
• Handling after sales queries, product returns, cross selling and up-selling requests.


Company Details

Ecco Contact Center

Cairo, Egypt

501-1000 employees

Telecommunications

N/A

Jan 2006 to Jan 2007 (1 year)

Achievements


Rapidly promoted as an Account Director after successfully:

1. Retaining the agency Telecom Key Account
2. Expanding the agency scope of work and introducing new services.
3. Restructuring the agency operations to meet the new scope of work.
4. Opening new revenue streams and increasing income by 35% in 18 months.
5. Signing with a global consumer electronics client to be their exclusive ad agency



Recruited to retain the agency's key telecom account, explore the Sudan market, and revive all client relations:

Achievements:

1. Signing with a global advertising group to be their official representative in Sudan.
2. Landing new clients in various industries and executing exceptional ad hoc campaigns.
3. Retaining a key hotel and tourism account and resigning their contract.
4. Wining over a major automotive account and launching their 1st official opening in Sudan.


1. Wining a pitch and landing one of Egypt's leading internet provider.
2. Signing with a multinational real estate company to be their exclusive ad agency.
3. Over achieving the yearly target by 15% and increasing agency income by 25% in 12 months.


Education

Bachelor's Degree in Mass Communication in Integrated Marketing Communication

Education Details

Bachelor's Degree in Mass Communication

Integrated Marketing Communication , Creative Design and Layout

Misr International University (MIU), Egypt

B / Very Good / 75 - 85%

Mass Communication Theories Integrated Marketing Communication Marketing Research Methods Creative Design and Layout Crises Management Direct Marketing Public Relations Print Media Direct

N/A

Misr International University (MIU)
2005 - 2009
High School - American diploma

High School Details

American diploma

Modern american schools of egypt

Egypt

2004

A / Excellent / 85 -100%

N/A

Modern american schools of egypt
2004
This profile is fresh!
Last update 3 days ago.

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Profile Skills and Keywords

ATL And BTL AdvertisingAccount ExecutiveAccount ManagementAccount ManagerAdobe IllustratorAdobe IndesignAdobe PhotoshopAnalyticalArabicBrand ManagementBusiness DevelopmentBusiness Needs AnalysisBusiness-orientedCreativeCreative Concept DevelopmentCreative Design And LayoutDigital MarketingEnglishFootballGadgets And TechnologyHorseback RidingIntegrated Marketing CommunicationLeaderManagementMarketingMarketing And AdvertisingMedia Planning & MonitoringMicrosoft OfficeOxygen Marketing CommunicationPoliticsReadingSPSSSenior Account ManagerStrategic Marketing CommunicationSwimmingTeam PlayerTelecommunicationsTelesales Account HandlerTelesales AgentTraveling And TourismVideo Games

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

SPSS

SPSS

: Advanced

: High

:

3-5 years

Adobe Illustrator

Adobe Illustrator

: Advanced

: Medium

:

1-3 years

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe Indesign

Adobe Indesign

: Intermediate

: High

:

3-5 years

Fields of Expertise

ATL and BTL Advertising

ATL and BTL Advertising

: Expert

: Extreme - I love it!

:

5-7 years

Brand Management

Brand Management

: Expert

: Extreme - I love it!

:

3-5 years

Media Planning & Monitoring

Media Planning & Monitoring

: Expert

: Extreme - I love it!

:

3-5 years

Account Management

Account Management

: Expert

: Extreme - I love it!

:

5-7 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Strategic Marketing Communication

Strategic Marketing Communication

: Advanced

: Extreme - I love it!

:

3-5 years

Business Needs Analysis

Business Needs Analysis

: Advanced

: Extreme - I love it!

:

3-5 years

Creative Concept Development

Creative Concept Development

: Advanced

: Extreme - I love it!

:

1-3 years

Digital Marketing

Digital Marketing

: Intermediate

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Leader, Business-oriented, Creative, Team Player

Online Presence

https://www.linkedin.com/profile/view?id=123556015&trk=nav_responsive_tab_profile

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