Basic Info

Mahmoud El Bendary

8 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Communication & Development Manager at Advanced Vision Qatar

Experience Details

Communication & Development Manager

Marketing/PR/Advertising

Manager

• Responsible to create a new corporate identity for the company.
• Planning and executing events, activations and executions of point of sale and marketing collateral.
• Analyzing competition and planning marketing and communication annual plan in-line with the new corporate strategy.
• Implementing a new strategy for corporate communications – hand in hand with top management and designing new internal communication programs.
• Revamping company website and developing creative marketing content that targets business partners, stakeholders, and project owners in Qatar.
• Leading the implementation of a new ERP system for HR and internal comms, acting as the single point of contact between department heads and Software Company.
• Working closely with HR to develop policies and procedures in line with the new corporate strategy.
• Conducting workflow audits to spot internal communication gaps between departments and develop solutions hand in hand with HR and Top Management.


Company Details

Advanced Vision Qatar

Doha, Qatar

501-1000 employees

Construction - Industrial Facilities and Infrastructure

N/A

Apr 2017 to present (7 months)
Senior Account Manager at Oxygen Marketing Communication

Experience Details

Senior Account Manager

Marketing/PR/Advertising , Operations/Management

Manager

Promoted after a year to lead and take full accountability for offshore accounts in the fields of Consumer Electronics, Pharma and Telecom in Sudan.

• Acting as the central and main point of contact with clients like Zain Telecom and Samsung Electronics.
• Handled 360 marketing activities for a global pharmaceutical client including e-detail aids, events, and sales material.
• Assisting clients with brand strategies and translating them into creative campaigns that matches their every objective.
• Leading account executives, creative, and production teams to assure jobs are progressing in harmony and as per client briefs.
• Committed with passion to delivering unconventional ATL and BTL campaigns.
• Having a broad business mindset and endless passion for integrated communications which drives performance and productivity.
• Guard the brand and ensure all client communications are adhering to guidelines.
• Handled all product launches for Samsung Sudan - HHP division - on a regional front from big idea generation to communication planning and execution.
• Responsible to connect strategy with creative work and adapt it to client budget.
• Supervising the creative pipeline and prioritizing jobs to meet timelines.
• Oversight of media planning, buying and post campaign evaluations.
• Oversight of in-house media monitoring unit and updating clients with media analysis.
• Responsible to set financial proposals and quotations tailored as per client needs.
• Reporting achievements and account status to the regional HUB Publicis Africa Network.


Company Details

Oxygen Marketing Communication

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Jan 2012 to Mar 2017 (5 years 2 months)
Account Manager at Oxygen Marketing Communication

Experience Details

Account Manager

Marketing/PR/Advertising , Operations/Management

Experienced (Non-Manager)

• Recruited to retain and manage the agency’s key telecom account.
• Responsible to expand the agency clients’ base and increase profitability.
• Committed to develop and enhance relations with local business partners (Print houses, Production Houses, and Event organizers).
• Managing, executing, and evaluating client’s advertising campaigns.
• Responsible to write creative briefs that details client requests.
• Set and meet timelines that suits client action plans.
• Overseeing traffic status of all jobs to assure smooth delivery of projects.
• Revising and approving art work from first drafts to final drafts moving to production.
• Following up on payments and setting quarter sales forecasts.
• Establish and build excellent rapport with all potential and existing clients.
• Responsible to coordinate all daily tasks between production and creative departments.
• Responsible to conduct agency presentation to high level executives.


Company Details

Oxygen Marketing Communication

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Dec 2010 to Dec 2011 (1 year)
Account Executive at Crinel Advertising

Experience Details

Account Executive

Operations/Management, Marketing/PR/Advertising

Entry Level

• Following up with accounts and fulfilling client requests.
• Writing creative briefs that outlines and details client objectives and requests.
• Working closely with art directors and creative studio to fulfill client briefs.
• Acting as a connection point between the digital team and clients.
• Responsible of traffic management and job prioritization.
• Opening new business channels and grabbing new clients.
• Engaged in the creative thinking process with art department and managing director.
• Managing and coordinating day to day communications between clients, creative studio, and digital team.
• Following up payments and setting quarter cash flow forecasts.
• Responsible for creating presentation and artwork analysis to be presented to clients.
• Responsible for setting deliverables and timeline for each job request.
• Engaged with the MD in setting up communication and media strategies.


Company Details

Crinel Advertising

Cairo, Egypt

11-50 employees

Marketing and Advertising

N/A

Jun 2009 to Dec 2010 (1 year 6 months)

Achievements


Rapidly promoted as an Account Director after successfully:

1. Retaining the agency Telecom Key Account
2. Expanding the agency scope of work and introducing new services.
3. Restructuring the agency operations to meet the new scope of work.
4. Opening new revenue streams and increasing income by 35% in 18 months.
5. Signing with a global consumer electronics client to be their exclusive ad agency



Recruited to retain the agency's key telecom account, explore the Sudan market, and revive all client relations:

Achievements:

1. Signing with a global advertising group to be their official representative in Sudan.
2. Landing new clients in various industries and executing exceptional ad hoc campaigns.
3. Retaining a key hotel and tourism account and resigning their contract.
4. Wining over a major automotive account and launching their 1st official opening in Sudan.
5. Launching several product launches for multinational pharma brands in Egypt.


1. Wining a pitch and landing one of Egypt's leading internet provider.
2. Signing with a multinational real estate company to be their exclusive ad agency.
3. Over achieving the yearly target by 15% and increasing agency income by 25% in 12 months.


Education

Bachelor's Degree in Mass Communication in Integrated Marketing Communication

Education Details

Bachelor's Degree in Mass Communication

Integrated Marketing Communication , Creative Design and Layout

Misr International University (MIU), Egypt

B / Very Good / 75 - 85%

Mass Communication Theories Integrated Marketing Communication Marketing Research Methods Creative Design and Layout Crises Management Direct Marketing Public Relations Print Media Direct

N/A

Misr International University (MIU)
2005 - 2009
High School - American diploma

High School Details

American diploma

Modern american schools of egypt

Egypt

2005

A / Excellent / 85 -100%

N/A

Modern american schools of egypt
2005

Training and Courses

Training/Course Details

Graphic Diploma

Dec 2015

Russian Culture Center

N/A

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

ATL And BTL AdvertisingAccount ExecutiveAccount ManagementAccount ManagerAdobe IllustratorAdobe IndesignAdobe PhotoshopAnalyticalArabicBusiness DevelopmentBusiness-orientedCommunication & Development ManagerConstruction - Industrial Facilities And InfrastructureCreativeCreative Design And LayoutEnglishFootballGadgets And TechnologyGraphic DiplomaIntegrated Marketing CommunicationLeaderManagementMarketingMarketing And AdvertisingMedia Planning & MonitoringMicrosoft OfficePoliticsReadingResearch MethodsSenior Account ManagerSwimmingTeam PlayerTraveling And TourismVideo Games

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

3-5 years

Adobe Illustrator

Adobe Illustrator

: Intermediate

: Extreme - I love it!

:

1-3 years

Adobe Indesign

Adobe Indesign

: Intermediate

: Medium

:

3-5 years

Fields of Expertise

Account Management

Account Management

: Expert

: Extreme - I love it!

:

More than 7 years

ATL and BTL Advertising

ATL and BTL Advertising

: Advanced

: Extreme - I love it!

:

More than 7 years

Media Planning & Monitoring

Media Planning & Monitoring

: Advanced

: High

:

3-5 years

Business Development

Business Development

: Intermediate

: High

:

3-5 years

Research Methods

Research Methods

: Intermediate

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Leader, Business-oriented, Creative, Team Player

Online Presence

https://www.linkedin.com/profile/view?id=123556015&trk=nav_responsive_tab_profile

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