Maha Farag Mohamed

Marketing ManagerFull Time

• Job Details:Magma Sportswear – The Grocer Food Store – MAXELLO - Kingspolo Club - Develop Marketing Strategy and growth direction for the different brands - Create annual operating plan of marketing initiatives within set budgets - Analyze and interpret data (qualitative and quantitative) that will add value and positive direction to the various brand objectives. - Protect and promote brands, monitor equities, build new and maintain market share. - Improve the commercial performance of the brands and managing brand positioning. - Align marketing function, maintain smooth and dynamic workflows with other support functions as well as advertising and media agencies. - Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers. - Analyze and report on the performance and efficiency of campaigns - Develop partnerships with external entities (clubs- platforms – brand ambassadors etc) - Supervise all online & offline marketing campaigns through a variety of marketing channels (Bulk emails, SMS, exhibitions, social media platforms) - Evaluate and monitor campaigns performance on an ongoing basis by analyzing key metrics and creating comprehensive reports

Senior Brand ManagerFull Time

• Job Details:- Developing marketing campaign strategies and explore local marketing opportunities with specific objectives based on in-depth local customer insights, consumer trends, market analysis, and global best practices. - Creating a more digital-driven approach and integrate this mindset in all the marketing planning and executions. - Presenting ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets - Working in partnership with the agencies with a developed creative brief to meet objectives for all marketing communications, including print, digital, and production - Coordinating in development of trade promotions in collaborations with sales management. - Participating in overall product strategy, research and development requirements, and analysis of market research. - Seeking & enhancing product improvements to meet market needs. - Conducting regular market visits to ensure proper implementation of the product strategies /objectives. - Translating brand elements into plans and go-to-market strategies. - Measuring performance of all marketing campaigns and assess ROI and KPIs. - Communicate with suppliers and seek to achieve a lowest price bid.

Brand ManagerFull Time

• Job Details:Ensuring the implementation of marketing activities as per the annual planning (merchandising, consumer promotion, POSM, sampling) to assure attainment of sales, margin and market share. - Developing new product development plans and ensure successful new launches - Responsible for achieving brand financials - Conducting regular field visit to monitor and control the execution of the planned activities. - Collecting and analyzing the sales and distribution data by trade channel and area in comparison with the set budget. - Implementing public relations activities coordinated with management. - Preparing brand reviews with planned and implemented activities with a clear analysis on the category - Managing multiple agencies and handling their whole process.