Maggie Sidhom

Hayat Kimya

• Senior Brand ManagerFull Time

  Mar 2022 - Present -3 yrs, 4 months

  Egypt

  • Job Details:· Leading the marketing and trade marketing efforts for baby diapers (Molfix, Bebem, GoodCare) and Fem Care categories (Molped), driving impactful results. · Setting targets for the upcoming years by localizing global brand strategies and crafting comprehensive marketing and trade marketing calendars, all while effectively managing budgets. · Orchestrating the development and execution of innovative brand pipelines to ensure sustained growth and market leadership, based on data driven decisions. · Playing an integral role in the Sales and Operations Planning (S&OP) process, driving productive business discussions to achieve company-wide key performance indicators (KPIs). · Developing Integrated marketing campaigns, both above-the-line (ATL) including TV ads and digital campaigns, and below-the-line (BTL) including sampling and roadshows. · Skillfully managing celebrity partnerships for each brand. · Conducting thorough market analysis through qualitative and quantitative research, including Consumer research, Retail Audit, Brand Health Tracking (BHT), Concept Tests, Focus Groups, and Shopper Studies, to gain valuable consumer insights and inform strategic decision-making. · Managing and mentoring a team of brand professionals, assigning tasks that allows space for creativity, development, and working cross functionally.
• Brand ManagerFull Time

  Jan 2021 - Feb 2022 -1 yr, 1 month

  Egypt

  • Job Details:· Successfully led the launch of Hayat's latest product category, Molped Feminine Care, demonstrating proficiency in brand development and positioning, and strategic product introduction. · Collaborated seamlessly with media planning and buying agencies, exercising adept management of the annual advertising budget to optimize brand exposure and reach.
• Brand ManagerFull Time

  Jan 2020 - Dec 2022 -2 yrs, 11 months

  • Job Details:· Managed the newest category in the company, including 4 brands. · Conducted periodical competitive analysis and utilized market research and consumer insights to identify opportunities, monitor industry trends, and enhance brand relevance. · Executed ATL (TVCs) & BTL activities and plans along with global strategy teams. · Developed & lead the company’s first national promotion, under the supervision of the ministry of social solidarity and consumer protection.
• Junior Brand ManagerFull Time

  Feb 2018 - Dec 2019 -1 yr, 10 months

  Egypt

  • Job Details:· Launched new portfolio initiatives and setting their pricing strategies · Monitored market trends, research (BHT & Retail Audit), product distribution and recognizing consumer needs and preferences. · Implemented product innovation strategy by working closely with factories