
MD.Anisur Rahman
Assistant Manager at PRAN RFL GROUP
Dhaka, BangladeshWork Experience
Assistant ManagerFull Time
PRAN RFL GROUP
Jul 2017 - Present -8 yrs
Bangladesh , Dhaka
- Job Details:1) Participating in client strategy and media planning meetings 2) Determining optimum use of budgeted funds to achieve marketing objectives 3) Effectively negotiating rates to optimize clients’ media budgets 4) Conferring with media reps and researching media vehicles for possible placement for Identifying or creating value-added packages to improve client plans 5) Placing and monitoring the assigned media plans. Issue and track all insertion and purchase orders 6) Writing POV's on media opportunities 7) Studying and leveraging applicable demographic data, consumer profiles and media research tools to develop media strategies 9) Build out media plans in 3rd party ad server 10) Measuring/evaluating media plans/campaigns 11) Analyze results on a daily / weekly basis, and react quickly to adjust future media buys 12) Update agency on key industry trends, media research, marketplace conditions, and how it all impacts the client; make recommendations accordingly 13) Demonstrated ability to execute performance driven digital media campaigns 14) Knowledge of the general activation capabilities of all available digital media tactics Strong computer skills including Excel, Access, Word, and PowerPoint 15) Self-directed, proactive, and capable of creating solutions and resolving issues
Sr. ExecutiveFull Time
NTV International Television Channel
Jan 2015 - Dec 2016 -1 yr, 11 months
Bangladesh , Dhaka
- Job Details:Drive revenue growth for NTV Online ( International Television Channel) 1) Generate leads; identify potential clients to close digital advertising opportunities. 2) Brief agency & client on their campaigns efficiencies. 3) Communicate insights and suggest improvements, based on data and observed trends through Google Analytic s. 4) Provide performance reports from Google Doubleclick to the clients in a timely and effective manner. 5) Create strong business relationships with key clients to grow the business. 6) Develop and grow existing and new business through agencies and clients. 7) Work with the marketing team to ensure site traffic sustains sufficient audiences and impressions. 8) Work with concerned departments to create solutions for the customer. 9) Experienced in Display, Video and Mobile advertising. 10) Conceptual knowledge in Real Time Bidding and Ad Exchanges.
ExecutiveFull Time
PROTHOM ALO
Jan 2014 - Dec 2015 -1 yr, 11 months
Bangladesh , Dhaka
- Job Details:1) Participating in client strategy and media planning meetings 2) Determining optimum use of budgeted funds to achieve marketing objectives 3) Effectively negotiating rates to optimize clients’ media budgets 4) Conferring with media reps and researching media vehicles for possible placement for Identifying or creating value-added packages to improve client plans 5) Placing and monitoring the assigned media plans. Issue and track all insertion and purchase orders 6) Writing POV's on media opportunities 7) Studying and leveraging applicable demographic data, consumer profiles and media research tools to develop media strategies 9) Build out media plans in 3rd party ad server 10) Measuring/evaluating media plans/campaigns 11) Analyze results on a daily / weekly basis, and react quickly to adjust future media buys 12) Update agency on key industry trends, media research, marketplace conditions, and how it all impacts the client; make recommendations accordingly 13) Demonstrated ability to execute performance driven digital media campaigns 14) Knowledge of the general activation capabilities of all available digital media tactics Strong computer skills including Excel, Access, Word, and PowerPoint 15) Self-directed, proactive, and capable of creating solutions and resolving issues
Education
Master's Degree in Business
Dhaka universityJan 2013
Languages
English
Advanced