Lobna Hassanein – Strategic Accounts Manager at Pelican International Trading Solutions

Work Experience

Kandil Glass

Oct 2019 - Present -5 yrs, 8 months

Pelican International Trading Solutions

Aug 2016 - Present -8 yrs, 10 months

Egypt , Cairo

Job Details:Encourage business coalitions between Egyptian FMCG manufacturers and the world by introducing the right customer to the right manufacturer. Constant communication with related Business professionals to develop an effective international network. Administer selling, managing, & organizing all FMCG products and marketing materials in our portfolio and ensure promotion to potential and present clients. Maintain knowledge on product base information. Conduct international trade analysis and stay up-to-date on trade policies and regulations and foreign market trends.

El Rashidy El Mizan Confectionary Factories Development Co

Dec 2015 - Jul 2016 -7 months

Egypt , Cairo

Job Details:Implementing effective strategies for increasing width and depth of International market penetration. Keeping up to date with existing & new products and competitors’ products. Manage the entire sales cycle from lead generation to prospecting, arranging appointments, preparing proposals and presentations, negotiating, and closing deals. Study the market of foreign countries and determine which countries are the most likely to sell the company’s particular products, namely Halwa & Tahini. Attending exhibitions for new and existing product development and finding new distributors. Developing sales strategies and setting targets. Market visits to assess products’ market share and competitors marketing trends.

Jan 2011 - Mar 2013 -2 yrs, 2 months

Egypt

Job Details: Responsible for exporting total portfolio (Molto, Hohos, Twinkies, Todo, Bake Rolz, Bake Stix, MiMiX)  Responsible for setting a reporting system for the monthly, quarterly and yearly budget comparisons between actual & the forecasts.  Conduct In depth analysis of all existing markets in the matter of market share, volume, profitability and expanding through continuous follow up and marketing contribution. (Jordan, Yemen, Libya, Palestine, Syria, Iraq, Lebanon)  Responsible for opening new markets.  Responsible for setting and implementing the export sales forecast for the geographic area.  Marketing Audit over product performance, competitors' actions, sales & distributors attitudes, new problems & opportunities on continuous basis through researches & trade visits.  Initiate product & packaging development to meet the changing market needs.  Manage the BTL activities across all countries & SKUs.  Review and analyze the company's product pricing & develop pricing options to meet competitive opportunities and provide input for profitability projections and corporate pricing strategy  Coordinate closely with the shipping agencies to secure proper fulfillment of the shipment schedule as well as the minimization of the overhead costs of shipment.