Lobna Ismail

Marketing & Events ManagerFull Time

• Job Details:• Led the organization of large sporting events with over 2k participants such as FAB cricket, Al Futtaim Cricket Invitational, Duplays Squash Cash Prize Championship & Siemens Sports Day; • Managed Koora Arena Arabic website content in Saudi-Arabia; • Strengthened relationships with key partners & key decision makers; • Prepared for each event by gathering requirements such as budgets, themes, internal and external communication channels across all platforms and desires outcomes from leaders. • Oversaw CMS and created landing pages, stories & blog posts.

Marketing ExecutiveFull Time

• Job Details:• Created a rewards program for the business to retain existing clients; • Retrieved drop-out leads and re-engaged them in buying the company's product; • Capitalized on emerging opportunities, consistently tracking markets to stay on top of trends; • Managed marketing communications activities such as: advertising, over-achieved in sales revenue, promotion and public relations exhibits ; • Optimized campaign outreach by coordinating with analytics team to properly position our brand towards target sector; • Identified customers' needs, strategized product positioning and drive product launch.

Obesity Marketing InternInternship

• Job Details:• Identified key needs per country in the Middle East on Ethicon branding and Obesity marketing collateral's; • Cascaded t he execution of the message and branding guideline for all MENA region • Modeled marketing collateral for patient outreach from the EMEA database.