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Lobna El Zayan

Brand Marketing Lead in Johnson Controls Arabia - MBA Holder

Nasr City, Cairo, Egypt

Work Experience

  • Brand ManagerFull Time

    Johnson Controls Arabia

    May 2022 - Present -3 yrs, 1 month

    Egypt , Cairo

    • Job Details:➢ 4 Exhibitions ➢ 5 Events ➢ 3 Signing Ceremonies ➢ Office Branding ➢ Public Relations ➢ Corporate Communications ➢ Global Website Launching ● Implement annual brand strategy and planning for the brand in Egypt. ● Create, execute, and manage marketing programs and campaigns for all business. ● Execute exclusive projects related to KSA market. ● Define and manage the brand communication strategy using a variety of media. ● Effectively manage agencies and 3rd parties to establish an effective communication. ● Organize events such as campaign launches, exhibitions, activations, events, showroom openings. ● Manage all the company’s digital channels and media coverage. ● Define & oversee the budget allocation and measure the specific return rate of all communications.
  • Brand ManagerFull Time

    Bosch Home Appliances

    May 2019 - Mar 2022 -2 yrs, 10 months

    Egypt , Cairo

    • Job Details:➢ 50+ POSM ➢ 10 Launching/Promotional Campaigns ➢ 10 Store Openings ➢ 2 Roadshows ➢ 6 Activations ➢ 3 Events ➢ 2 Radio campaigns ➢ 2 Mega campaigns with Brand Ambassador ➢ 1 Outdoor campaign ➢ Global Campaign Launches ➢ Store Branding ➢ Office Branding ➢ Market Research ➢ Media Buying ➢ Public Relations ➢ Corporate Communications ➢ Communication Materials ➢ Video Production ➢ Products Photoshoots ● Plan annual brand strategy and planning and ensure its implementation. ● Create, execute, and manage marketing programs and campaigns. ● Own the development and messaging of the brand narrative. ● Define and manage the brand communication strategy using a variety of media. ● Identify research needs, execute research studies and projects, and analyze research to identify opportunities. ● Manage all the brand related communications functions in the Egyptian market. ● Effectively manage agencies and 3rd parties to establish an effective communication. ● Defining & overseeing the budget allocation and measure the specific return rate of all communications. ● Organize events such as campaign launches, exhibitions, photo shoots, activations, store openings, roadshows. ● Analyze the success of marketing campaigns and creating reports.
  • Senior Marketing AssociateFull Time

    OUD "Orientals for Urban Development"

    Jul 2018 - Present -6 yrs, 11 months

    Egypt , Cairo

    • Job Details:•Plan and implement all digital marketing related activities of the company. •Manage the overall product and service related communications functions in addition to devising the optimum and most cost-efficient marketing strategies to reach consumers/serve the objectives. •Effectively manage agencies and 3rd parties to establish an effective communication. •Assist in defining & overseeing the budget allocation per product line and measure the specific return rate of all communications.
  • Marketing and Business Development AssociateFull Time

    Technowireless

    May 2017 - Jul 2018 -1 yr, 2 months

    Egypt , Cairo

    • Job Details:•Overseeing implementation of the Marketing strategy including campaigns, events, digital marketing and PR. •Recommends short-term and long-term strategies for business expansion. •Initiate and build relationships with customers through marketing mailer campaigns or in-person contacts. •Manage social media presence and direct programs to improve brand reputation and recognition.
  • Education

    • MBA in Marketing

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2021 - Jan 2023 - 2 yr

    • Bachelor's Degree in Masscommunication

      Cairo University (CU)

      Jan 2009 - Jan 2013 - 4 yr

    • High School - Thanaweya Amma

      Futures Language School

      Jan 2009 

    Skills

    • Digital Marketing
    • Account Management
    • Marketing
    • Microsoft Office
    • Internet
    • Brand Management
    • Professional Writing
    • Public Relations
    • Microsoft Excel
    • Microsoft Powerpoint
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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Intermediate

    Training & Certifications

    • Digital Marketing Diploma

      DM Arts Academy·2019
    • Management of Fashion and Luxury Companies

      Bocconi University·2015
    • Essential Work Skills

      Edexcel·2014
    • Essential Work Skills

      Edexcel ·2014
    • Professional Development Foundation and Microsoft's Entrepreneurship Course

      PDF Foundation and Microsoft·2013
    • Graphics

      Russian Culture Center·2013
    • Graphics Diploma

      Russian Culture Center ·2013
    • Market Research

      Marketeers Research·2013
    • Translation

      Middle East News Agency·2011
    • Negotiation Skills

      Skills Worldwide·2011
    • Marketing

      Skills Worldwide·2011
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