
Lobna El Zayan
Brand Marketing Lead in Johnson Controls Arabia - MBA Holder
Nasr City, Cairo, EgyptWork Experience
Brand ManagerFull Time
Johnson Controls Arabia
May 2022 - Present -3 yrs, 1 month
Egypt , Cairo
- Job Details:➢ 4 Exhibitions ➢ 5 Events ➢ 3 Signing Ceremonies ➢ Office Branding ➢ Public Relations ➢ Corporate Communications ➢ Global Website Launching ● Implement annual brand strategy and planning for the brand in Egypt. ● Create, execute, and manage marketing programs and campaigns for all business. ● Execute exclusive projects related to KSA market. ● Define and manage the brand communication strategy using a variety of media. ● Effectively manage agencies and 3rd parties to establish an effective communication. ● Organize events such as campaign launches, exhibitions, activations, events, showroom openings. ● Manage all the company’s digital channels and media coverage. ● Define & oversee the budget allocation and measure the specific return rate of all communications.
Brand ManagerFull Time
Bosch Home Appliances
May 2019 - Mar 2022 -2 yrs, 10 months
Egypt , Cairo
- Job Details:➢ 50+ POSM ➢ 10 Launching/Promotional Campaigns ➢ 10 Store Openings ➢ 2 Roadshows ➢ 6 Activations ➢ 3 Events ➢ 2 Radio campaigns ➢ 2 Mega campaigns with Brand Ambassador ➢ 1 Outdoor campaign ➢ Global Campaign Launches ➢ Store Branding ➢ Office Branding ➢ Market Research ➢ Media Buying ➢ Public Relations ➢ Corporate Communications ➢ Communication Materials ➢ Video Production ➢ Products Photoshoots ● Plan annual brand strategy and planning and ensure its implementation. ● Create, execute, and manage marketing programs and campaigns. ● Own the development and messaging of the brand narrative. ● Define and manage the brand communication strategy using a variety of media. ● Identify research needs, execute research studies and projects, and analyze research to identify opportunities. ● Manage all the brand related communications functions in the Egyptian market. ● Effectively manage agencies and 3rd parties to establish an effective communication. ● Defining & overseeing the budget allocation and measure the specific return rate of all communications. ● Organize events such as campaign launches, exhibitions, photo shoots, activations, store openings, roadshows. ● Analyze the success of marketing campaigns and creating reports.
Senior Marketing AssociateFull Time
OUD "Orientals for Urban Development"
Jul 2018 - Present -6 yrs, 11 months
Egypt , Cairo
- Job Details:•Plan and implement all digital marketing related activities of the company. •Manage the overall product and service related communications functions in addition to devising the optimum and most cost-efficient marketing strategies to reach consumers/serve the objectives. •Effectively manage agencies and 3rd parties to establish an effective communication. •Assist in defining & overseeing the budget allocation per product line and measure the specific return rate of all communications.
Marketing and Business Development AssociateFull Time
Technowireless
May 2017 - Jul 2018 -1 yr, 2 months
Egypt , Cairo
- Job Details:•Overseeing implementation of the Marketing strategy including campaigns, events, digital marketing and PR. •Recommends short-term and long-term strategies for business expansion. •Initiate and build relationships with customers through marketing mailer campaigns or in-person contacts. •Manage social media presence and direct programs to improve brand reputation and recognition.
Education
MBA in Marketing
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2021 - Jan 2023 - 2 yr
Bachelor's Degree in Masscommunication
Cairo University (CU)Jan 2009 - Jan 2013 - 4 yr
High School - Thanaweya Amma
Futures Language SchoolJan 2009
Skills
- Digital Marketing
- Account Management
- Marketing
- Microsoft Office
- Internet
- Brand Management
- Professional Writing
- Public Relations
- Microsoft Excel
- Microsoft Powerpoint
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Languages
Arabic
FluentEnglish
FluentFrench
Intermediate
Training & Certifications
Digital Marketing Diploma
DM Arts Academy·2019Management of Fashion and Luxury Companies
Bocconi University·2015Essential Work Skills
Edexcel·2014Essential Work Skills
Edexcel ·2014Professional Development Foundation and Microsoft's Entrepreneurship Course
PDF Foundation and Microsoft·2013Graphics
Russian Culture Center·2013Graphics Diploma
Russian Culture Center ·2013Market Research
Marketeers Research·2013Translation
Middle East News Agency·2011Negotiation Skills
Skills Worldwide·2011Marketing
Skills Worldwide·2011