Lina Elmahrakawy

Senior Content WriterFull Time

• Job Details:● Increased organic reach on Linkedin by 182% in 3 months through analyzing traffic performance and adjusting content to meet audience demands. ● Conducted a competitive analysis and SWOT analysis to identify gaps in the company’s current content and product offering. ● Developed buyer personas and surveys to identify and develop new opportunities with clients, specifically SMEs within the tech industry. ● Conduct in-depth research on industry-related topics such as B2B marketing for SMEs to develop original content for case studies, articles, infographics, social media, and the company website. ● Oversee all written content production as well as directed design work. ● Manage team timelines and ensure project deliverables adhere to deadlines and quality standards.

StorytellerFull Time

• Job Details:- Create 3 to 4 internal communication decks per month on Keynote for clients like Nestle, P&G and PepsiCo, ensuring that all content aligns with client's strategies and objectives. - Wrote compelling and inspiring scripts for a wide range of projects - Led projects , while directing video editors and graphic designers to execute concepts that are fully married with the intended message. - Demonstrated an outstanding work-ethic, and an ability to work with tight deadlines. - Interviewed clients across the organisation to ensure that messaging is consistent. - Artistically directed a series of promotional videos for women's empowerment. - Coached clients on how to deliver their message in an engaging manner.