Leonard of Kiptooh
Digital Marketer
Nairobi, KenyaWork Experience
Nation DT Sacco
Jul 2024 - Present -11 months
Kenya
- Job Details:Developed and executed digital communication strategies to enhance member engagement. Managed social media platforms, increasing follower engagement and brand awareness. Created compelling multimedia content, including graphics and videos, for digital campaigns. Utilized analytics tools to measure campaign performance and optimize future initiatives. Played a key role in membership recruitment through targeted digital outreach.
Digital Marketer and Social Media Instructor
Indepth Research Institute
Jan 2024 - Jun 2024 -5 months
Kenya
- Job Details:Executed content marketing strategies to drive brand awareness and engagement. Managed SEO efforts to improve website ranking and organic traffic. Designed and implemented email marketing campaigns to boost customer retention.
Digital Marketing and Donor Engagement Assistant
World Vision Kenya
Oct 2022 - Dec 2023 -1 yr, 2 months
Kenya
- Job Details:Managed digital storytelling initiatives to enhance donor engagement. Created and scheduled social media content to increase audience reach. Conducted competitor analysis and provided insights for campaign improvements.
Intern (Public Relations Secretary)
University of Kabianga
Jan 2022 - Sep 2022 -8 months
Kenya
- Job Details:Provided customer service and managed internal communication efforts. Assisted in media relations, press releases, and social media content creation.
Education
Bachelor's Degree in Communication and Public Relations
The University of KabiangaJan 2017 - Jan 2021 - 4 yr
Bachelor's Degree
Kapsogeruk Secondary SchoolJan 2013 - Jan 2016 - 3 yr
Bachelor's Degree
Sosit Primary SchoolJan 2003 - Jan 2012 - 9 yr
Achievements
• Increased website traffic through strategic content marketing and SEO optimization. • Developed and managed engaging social media campaigns, increasing follower growth and interaction rates. • Strengthened brand visibility for World Vision Kenya through innovative digital storytelling. • Implemented lead generation strategies that resulted in significant member acquisition. • Optimized PPC campaigns to maximize ROI and cost-effectiveness. • Created high-quality multimedia content, including graphics, videos, and blog articles. • Conducted data analysis to refine digital marketing strategies for better performance. • Managed email marketing campaigns that improved engagement and conversion rates. • Collaborated with cross-functional teams to ensure cohesive digital communication efforts.