Lamiaa Khaled
Transcriber at Freelancer
6th of October, Giza, EgyptWork Experience
Senior Marketing SpecialistFull Time
Feb 2020 - Feb 2023 -3 yrs
Egypt , Giza
- Job Details:● Define the product innovation strategy ● Set the core positioning and messaging ● Define Al. Adwaa portfolio / specifications document ● Taking leadership of projects in product development (Market Research, Content, Design, Production, Supply Chain, Purchasing, Sales, Promotion, …) ● Participating in planning the Market Research Plan ● Direct and implement Trainings and Periodic orientations program for Sales & promotion teams ● Develop Training Material ● Design Product Marketing Activities program (Teachers' Training, Launching campaigns, Explanation videos…) ● Leading the implementation of the Product Marketing Activities program ● Organizing trainings and workshops on ground for teachers and supervisors in Cairo and other governorates by setting budget, scope of work, logistics, material and giveaways ● Establish Cairo Book Fair and handle customers by taking care of activations, giveaways, logistics and budget ● Doing Competitive analysis between Al.Adwaa and all the helping books in the market ● Construct questionnaire for market research team to select the questions which will be discussed with the teachers ● Analyze the results with the research team and put action plan accordingly ● Guide the content and design teams on the books’ structure ● Pursue with books’ creation and the books’ design ● Organize workshops to follow up the books’ progress with all the concerned parties until the book reaches the printing house
Marketing SpecialistFull Time
ZKTeco
Jan 2018 - Present -7 yrs, 5 months
Egypt , Cairo
- Job Details:• Follow up with the outsource team responsible for digital marketing activities • Manage the company's website • Responsible for the marketing documents such as company profile, brochures….etc • Set marketing budget • Manage business events inside and outside Cairo • Set the layout and design of the showrooms • Organize internal training • Manage the marketing activities of the distributor • Document success cases of the big projects • Prepare presentations that are viewed in the business events and business meetings
Research and Communication specialistFull Time
- Job Details:Collects, assesses and develops useful competitive information gathered from the field sources as needed. ▪ Sources and edits collateral materials (such as write-ups, templates, whitepapers, case studies, unsolicited bids/proposals). ▪ Supervises the company’s document management including online folders creation and content management ▪ Collects the monthly sales reports and reviews contents to produce business progress charts as well as comparison analysis ▪ Prepare and follow up on tenders response required documents ▪ Coordinate tenders requirement internally and externally ▪ Participates in assessing the web site contents and directions and maintains continuous updates for the website ▪ Maintain filing, stock management, and dispatching of all marketing materials for demos, events, trade shows, etc. ▪ Management and maintenance of customers and market databases ▪ Assists in preparing the annual marketing budget plan ▪ Executes on the group’s policies to maintain the company’s identity, by unifying the branding and positioning of the company’s image across the market. ▪ Prepares in cooperation with the sales force, the marketing events’ plans (i.e. seminars, conferences, exhibitions, etc.) ▪ Identifies and schedules ads, trade shows, events, and other public activities to support marketing activities. ▪ Communicates and manages advertising agencies, revues, PR agents and other marketing activities suppliers ▪ Performs the role duties to achieve the set business objectives within the assigned timeframe.
Education
BA in Business Administration
Misr International University (MIU)Jan 2008 - Jan 2014 - 6 yr
Achievements
- Opened 4 new branches in Sohag under the management of my current company, ZKTeco - Digital Marketing Nanodegree certified from Udacity
Verified Badges
Technical Badges:
Skills
Languages
English
Fluent
Training & Certifications
Digital Marketing Nanodegree
Udacity·2019Digital Marketing Nanodegree
Udacity·2019Crisis Management
2018SMstudy Certified Marketing Research Professional
Vmedu·2016SMstudy Certified Marketing Strategy Professional
VM edu·2016