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Lamia Mohsen Maged

Senior Account Manager at Square Cube Communications

Heliopolis, Cairo, Egypt

Work Experience

  • Senior Account ManagerFull Time

    Square Cube Communications

    Jan 2021 - Present -4 yrs, 8 months

    • Job Details:- Planning and implementation Below-the-line campaigns (sampling, roadshow, in-store activities and displays, store branding, grand openings, exhibitions ..etc) - Planning & implementing out-door campaigns - Developing TV and Radio Media plans - Planning & implementing internal branding / office branding - Planning & implementing internal activations targeting the employees of several companies - Digital Marketing - Served several big clients: Beyti / Marai, Mars, Nestle, Misr Bank, Castrol Lubricants, DHL, Nissan, President, Lactel, Teama, Sofy Sanitary pads .etc - Got exposed to several sectors: Dairy, juice, chocolate, coffee, Sanitary pads, automotive, Lubricants, courier, financial services, Apps ..etc

  • Marketing ManagerFull Time

    Desert Adventures

    Jan 2016 - Nov 2019 -3 yrs, 10 months

    Egypt

    • Job Details:- In addition to handling the marketing, acting as a partner - Handled marketing support and activities throughout all stages from idea generation to product development to product launch and communication. - Launched new products that helped to cover slowdown that happens during low season (i.e. summer season) - Working on extending company services and generating more sustainable revenues through offering Active Trips abroad e.g. in Skri Lanka or Bali to existing clients and new clients - Digital Marketing - Managed several events

  • Marketing ManagerFull Time

    Lucid Training

    Nov 2013 - Dec 2014 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:- In addition to handling the marketing, handled a managerial role managing all operations except accounting part - Handled all marketing support activities and tasks - Managed several events - Digital marketing - Introduced new products that target new market segments

  • Senior Brand ManagerFull Time

    Lactalis Egypt

    Jun 2013 - Sep 2013 -3 months

    Egypt , Cairo

    • Job Details:- Handling marketing activities throughout all the different stages from R&D to launch to promotion & communication. - Re-launched Teama White Cheese - Launched several line extensions and SKUs to both Teama White Cheese and President White Cheese. - Successful launch of Lactel Fresh Milk. - Launched President Labneh and President Cream cheese. - Handled Teama Milk master brand with all categories falling under Teama Milk: triangles, squares, glass jars, slices, and white cheese.

    • Education

    • MBA in Marketing

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2001 - Jan 2003 - 2 yr

    • BA in Accounting

      Ain Shams University (ASU)

      Jan 1996 - Jan 1999 - 3 yr

    Achievements

    - Worked on opening new markets or sub-markets for Desert Adventures to capture new business opportunities and increase their revenues. - Worked on starting a new training segment to increase revenues of Lucid Training and use the new segment a promotional tools for existing segments. - Moved Team White Cheese from being a failure to being a successful brand. - Launched Lactel fresh milk. - Took over President white cheese with only one SKU (500gm) and five variants and managed to move it to be a brand with a complete range: launching 250gm SKU, launching flavored variants (i.e. garlic & herbs, tomato,..etc), launching the successful 700gm SKU. Managed to increase the sales of President white cheese more than 4 times.

    Skills

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    Languages

    • Arabic

      Fluent

    • English

      Fluent
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