Laila Sayed

Data AnalystFull Time

• Job Details:- Extracted, cleaned, and analyzed marketing data from Google Analytics, Facebook Ads Manager, and Google Ads to generate actionable insights. - Designed and developed interactive dashboards in Looker Studio, enabling stakeholders to monitor key performance metrics such as ROAS, CIR, CVR, CPA, and CTR. - Conducted in-depth performance analysis to optimize paid campaigns across Google, Facebook, Instagram, and TikTok. - Analyzed marketing and sales performance across major e-commerce platforms including Amazon, Noon, Talabat, and others, with a strong understanding of their ad tools and performance metrics - Developed detailed performance reports, tracking budget allocation, campaign efficiency, and overall ROI. - Conducted market research and audience segmentation, refining targeting strategies to enhance ad performance. - Collaborated with cross-functional teams to align campaign strategies with data-driven insights for maximum impact.

Data AnalystFull Time

• Job Details:- Designed and developed interactive dashboards, enabling stakeholders to monitor performance and track KPIs. - Automated ETL processes using Python to streamline data collection and transformation from multiple sources. - Conducted data cleaning and validation to ensure the accuracy and reliability of reports. - Collaborated with clients across the UAE and KSA, presenting insights to optimize their business operations. - Developed detailed performance reports for clients, showcasing KPIs such as CTR, CPC, ROAS, and conversion rates to measure success - Collaborated with cross-functional teams to plan and execute multi-channel digital campaigns aligned with client objectives. - Extracted and analyzed key performance reports from Google Analytics to deliver actionable insights for campaign optimization.

Marketing AnalystPart Time