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Laila Farouq

Marketing and Communication Section Head at Bi Technologies

Cairo, Egypt

Work Experience

  • Marketing and Communication Section HeadFull Time

    Bi Technologies

    Mar 2019 - Present -6 yrs, 2 months

    Egypt , Cairo

    • Job Details:Responsible for planning and driving all marketing initiatives and programs across the Middle East region. I work closely with the sales team, technical team, product owners and company stakeholders to meet the company goals and to drive business growth. My Duties Include: • Creating and implementing Online and Offline marketing plans to increase market share and brand awareness • Developing and overseeing the delivery of the marketing and communications strategy to build the company’s brands and reputation • Conducting market research and market surveys for product development and customer satisfaction purposes • Developing and managing the marketing budget • Collaborating with cross-functional teams to produce effective marketing plans • Coordinating with the Middle East partners to increase brand awareness • Identify and effectively utilise a range of channels to deliver successful results including direct and digital marketing • Set objectives and manage marketing activities performance • Monitor and measure the effectiveness of all marketing and communications activities • Developing internal communications for all departments
  • Marketing Team LeaderFull Time

    TOPTECH Egypt

    Feb 2014 - Jan 2020 -5 yrs, 11 months

    Egypt , Cairo

    • Job Details:Responsible for planning and driving all marketing initiatives and programs across the Middle East, North Africa and East Africa regions. I work closely with the sales team and other company stakeholders to meet specifically defined pipeline goals and business targets. During my tenure at TOPTECH, I drove significant ROI through lead generation and sales support, and was able to significantly increase brand awareness.
  • Education

    • Diploma in Professional diploma in marketing

      American University in Cairo (AUC)

      Jan 2011 

    Skills

    Languages

    • English

      Fluent
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