
Laila Farouq
Marketing and Communication Section Head at Bi Technologies
Cairo, EgyptWork Experience
Marketing and Communication Section HeadFull Time
Bi Technologies
Mar 2019 - Present -6 yrs, 2 months
Egypt , Cairo
- Job Details:Responsible for planning and driving all marketing initiatives and programs across the Middle East region. I work closely with the sales team, technical team, product owners and company stakeholders to meet the company goals and to drive business growth. My Duties Include: • Creating and implementing Online and Offline marketing plans to increase market share and brand awareness • Developing and overseeing the delivery of the marketing and communications strategy to build the company’s brands and reputation • Conducting market research and market surveys for product development and customer satisfaction purposes • Developing and managing the marketing budget • Collaborating with cross-functional teams to produce effective marketing plans • Coordinating with the Middle East partners to increase brand awareness • Identify and effectively utilise a range of channels to deliver successful results including direct and digital marketing • Set objectives and manage marketing activities performance • Monitor and measure the effectiveness of all marketing and communications activities • Developing internal communications for all departments
Marketing Team LeaderFull Time
TOPTECH Egypt
Feb 2014 - Jan 2020 -5 yrs, 11 months
Egypt , Cairo
- Job Details:Responsible for planning and driving all marketing initiatives and programs across the Middle East, North Africa and East Africa regions. I work closely with the sales team and other company stakeholders to meet specifically defined pipeline goals and business targets. During my tenure at TOPTECH, I drove significant ROI through lead generation and sales support, and was able to significantly increase brand awareness.
Education
Diploma in Professional diploma in marketing
American University in Cairo (AUC)Jan 2011
Skills
- Adobe Photoshop
- Proficient use of Microsoft Office Excellent Photoshop skills Outstanding Leadership skills Exceptional Communication skills Efficient decision-maker and cross-team collaborator Ability to multi-task and work under pressure
- Exceptional Communication skills Efficient decision-maker and cross-team collaborator Ability to multi-task and work under pressure
Languages
English
Fluent