Laila Elsherif

Marketing OfficerFull Time

• Job Details:Create and develops new innovative ways to communicate the company’s brand and image to the new and existing customers Conduct market research and analysis to evaluate trends, brand awareness & competition ventures, and to identify opportunities for promotion and growth in products and services offered Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance. Assist managers to design and implement annual and seasonal marketing strategies and plans for the company and its various products and services Work closely with the team to develop targeted sales and marketing strategies Develop the INSITEBRIEF bi-monthly newsletter and other publications Manage the email marketing communication and follow up the conversations Marketing Communication: work with the verbal/visual content team to turn out high quality, impactful marketing collateral Manage the overall publications of all collaterals and other marketing materials to maximize brand promotion and awareness Review, develop and monitor content, production and distribution of all marketing materials Generating subscribers to the platform and its publications and other marketing collaterals Manage and monitor web traffic, and work towards increasing web traffic to the platform as per agreed metrics and targets Manage and monitor generated leads from the platform and its online/social media Handle customers’ accounts and following up purchases and delivery Maintain excellent relationships with clients through superior customer service Oversee and develop marketing campaigns through social media platforms, exhibitions and promotional events. Conceive and develops efficient and intuitive marketing strategies Provide product training focus on product knowledge, selling points, target markets, marketing methods, products’ sheets, specifications’ papers, sales strategies.

Post producerFull Time

• Job Details:Gather the entire footage and upload it in the edit machine for the final copy. -decide the edit decision list along with the director, which is basically sequencing of shots. -responsible for sound, audio mixing, laying background music tracks and after affects. -oversee the entire post production process within the given time frame in case of live shows, daily soaps and urgent news stories. Although editing is referred as an invisible art, it can make or break a film and post producer is completely responsible for it. Responsible for inserting correct credit line and error free final product, a single blank frame is not is accepted.

Public relations specialist and events coordinatorInternship

• Job Details:was responsible for organizing the world youth forum along with the team