Laila Tarek Elhalawany

Senior Business intelligence & OperationsFull Time

• Job Details:*Designed and deployed Excel and Power BI dashboards to monitor workflow efficiency, billing performance, and client KPIs — reducing manual reporting time by 30% and enhancing partner decision-making. *Conducted in-depth analysis of client performance and operations data, improving client retention and billing accuracy. *Supported financial forecasting and resource allocation through automated trend reports and cost summaries. *Led the implementation of Amberlo CRM, streamlining client data management and establishing standardized reporting structures. *Partnered with business development and finance teams to embed BI insights into client growth and operational planning.

Marketing & PR SpecialistPart Time

Lead, Market Research & IntelligenceFull Time

• Job Details:*Conducted market share and brand equity analysis through surveys and focus groups, guiding strategic marketing decisions. *Produced ad-hoc and periodic reports using Excel and visualization tools, enabling leadership to track performance KPIs. *Optimized NPS survey methodology, improving data accuracy and reducing execution time by 20%. *Collaborated with cross-functional teams and agencies to analyze customer segmentation and promotional effectiveness, boosting campaign ROI.