Laila El Tawil

Senior Associate Marketing CoordinatorFull Time

Senior Marketing ExecutiveFull Time

• Job Details:• Strategized on all communication plans and content through all media, on-ground, ATL, and digital platforms as well as set media budget • Launched a loyalty program that targets the retention of donors through a loyalty benefits program, email marketing, digital community, and events • Managed and developed TikTok strategy with content release plan • Conducted market research (campaign results, conversion rates, and traffic) to set future strategies and monitor competitor activities for market awareness

Senior Content Curator SpecialistFull Time

• Job Details:• Increased daily streams and streamers by 55% by implementing results gathered from my own market research • Executed and strategized the launch plan of the rebranding Go-T0-Market strategy • Managed CRM and UIUX developments for Twist Music interfaces including the integration of payment methods, login options, as well as enforcing optimized search engine functionalities • Managed the B2B network for acquisition of content from local and international top music labels: Warner, Universal Studios, and Sony • Conducted an extensive analysis for the rebranding project to ensure dynamic up-to-date profile for optimum customer experience