Laila ElSawy

Segments and Products Assistant Marketing ManagerFull Time

• Job Details:• Designing and delivering comprehensive marketing activities, including product launch campaigns, promotions, and partnership announcements, focusing on digital marketing strategies to drive growth and increase customer acquisitions. • Optimized the internal digital sales funnel and automated processes for a seamless customer experience in account opening, credit card, and loan applications. • Converted overall 19% of reached customers in 2022 by using first-party data and delivering targeted paid social, paid search and display ad campaigns. • Led the creation of data-driven recommendations to enhance targeting, product offerings, and segment propositions. • Worked closely with copywriting and design teams to develop compelling and engaging content for various marketing channels, ensuring consistent brand messaging and visual identity. • Developed and executed comprehensive consumer marketing campaigns across multiple channels, including in-product, digital, PR, and offline activations, resulting in increased brand awareness and customer acquisition. • Achievements: Received two-grade promotions in three years due to consistent above-average appraisal scores and earned the "Diamond Service Award" and the "Consider it Done Award."