KC

Kshitij Chitranshi

Founder & Digital Marketing Head at Maffers Retail Private Limited

Work Experience

  • E-commerce Consultant

    Nooe

    Jan 2023 - Aug 2023 -7 months

    • Job Details:Managed P&L and marketing operations for domestic and international marketplaces, overseeing budgets and forecasting sales. Led PPC campaigns on Amazon and Etsy, resulting in a 20% improvement in CTR and a 15% increase in international sales. Optimized SEO for product listings and improved organic traffic by 25% through targeted keywords and content strategies.

  • E-commerce Consultant

    Arbtech Trading Pvt. Ltd.

    Feb 2022 - Nov 2022 -9 months

    • Job Details:Managed a monthly turnover of 10+ cr across platforms like Amazon, Flipkart, Noon, and Wholesale. Led a team of 15 in catalog management, cost analysis, and campaign optimization, resulting in a 40% growth in monthly revenue. Developed lead generation strategies and implemented new GTM approaches, improving market penetration.

  • E-commerce Consultant

    Good Health Company

    Aug 2021 - Jan 2022 -5 months

    • Job Details:Managed a team of 5 and led yearly digital campaign spending of Rs. 3 cr across Amazon and Flipkart. Increased men’s grooming product sales by 100% through performance marketing and lead generation. Focused on improving ROAS and reducing CAC, leading to a 15% increase in profit margins.

  • Founder & Digital Marketing Head

    Maffers Retail Private Limited

    Dec 2015 - Present -9 yrs, 6 months

    • Job Details:Built and scaled a private label brand (Ostr) in the men’s footwear segment across major e-commerce portals. Optimized product listings, managed PPC campaigns, and drove sales growth through marketplace dashboards. Designed and executed paid ad campaigns across Facebook Ads, Google Ads, and Amazon Ads, achieving an average of 150% sales growth. Streamlined vendor operations and launched new product lines in formal and casual wear. Managed a team of 12 in operations, financial planning, and marketing, achieving a consistent monthly turnover of Rs. 15 lakhs. Reduced CAC by 30% through targeted retargeting campaigns and optimized ROAS across platforms.

    • Education

    • Bachelor's Degree in International Business

      ITM University, Navi Mumbai

      Jan 2011 - Jan 2013 - 2 yr

    • Bachelor's Degree

      University Of Lucknow

      Jan 2007 - Jan 2010 - 3 yr

    Skills

    • Digital Marketing
    • Project Management
    • e-Commerce Management
    • SEO & SEM
    • Email Marketing & CRM

    Languages

    • English

      Fluent
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