KS
Krisha Shah
Associate Creative Director at Freelance
Dubai, United Arab EmiratesWork Experience
Creative Lead – Campaign Promotions
Freelance
Apr 2020 - Present -5 yrs, 2 months
India
- Job Details:Led content for major promotional campaigns like RRR, Red Notice, and other Netflix and Amazon projects. Monitored online conversations, fan feedback, and brand mentions to identify opportunities for engagement and quick-response content. Provided insights to marketing teams on campaign performance and community sentiment using basic social media metrics.
Freelance
Apr 2018 - Present -7 yrs, 2 months
India
- Job Details:Directed and creatively led multiple high-profile shows such as Temptation Island India, Netflix’s In Real Love, Amazon MiniTV’s Playground, and Zee Cine Awards. Engaged audiences online through curated content and interactive digital campaigns aligned with show narratives and brand voices. Supervised on-ground and digital creative teams, guiding content execution from pre-production to post. Collaborated with celebrities, influencers, and talent to amplify show visibility and foster engagement. Participated in live social media strategies during show launches and promos to manage fan communities and drive real-time engagement. Delivered creative briefs and social concepts that inspired user-generated content and audience participation.
Education
Bachelor's Degree in Communication
University of MumbaiJan 2016 - Jan 2018 - 2 yr
Bachelor's Degree in Mass Media
Malini Kishor Sanghvi CollegeJan 2013 - Jan 2016 - 3 yr