Basic Info

Kingshuk Saha

5 years

Kolkata, India

Master's Degree

Experienced

Work Experience

Sr.Business Development Executive at Flipkart India Pvt Ltd

Experience Details

Sr.Business Development Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Evaluated retail brand’s tie ups through negotiated margins, credit terms and commercial agreements.
• Executed brand’s sales strategy, new product introduction and expansion of product portfolio.
• Assisted category manager on OTB management through planning, selection and purchasing of quality merchandise – seasonal and new launch at best pricing.
• Monitored PO generation and vendor’s payments.
• Timely processed pending claims and followed up on receivables.
• Kept follow up on supply chain so as to ensure fill rate and procurement on a timely basis.
• Ensured assortment planning by monthly stock forecast, material replenishment, gap analysis and tracked non-moving products for optimal utilization.
• Implemented large scale product/category roll-outs.
• Drove marked down activations, up sale and cross sale promotions bargains form brands to meet category sales.
• Analyzed category trends, sales-thru, shopper purchase behaviors and competition to understand which products in the categories are selling well and poorly during which time periods.
• Coordinated with the catalogue team to ensure the product specification and visibility standards are developed and maintained across the category.


Company Details

Flipkart India Pvt Ltd

India

501-1000 employees

Retail

http://www.flipkart.com/

Apr 2012 to May 2013 (1 year 1 month)
Territory Sales Executive at UNITED SPIRITS LTD

Experience Details

Territory Sales Executive

Marketing/PR/Advertising , Sales/Retail

Experienced (Non-Manager)

• Provided the monthly sales forecast and ensured achievement of primary and secondary sales targets: volume, revenue and market share growth.
• Ensured best CRM practice for optimal stocking levels and high billing efficiency for distributors and dealers.
• Mapped markets and gaps continuously by monitored reach and availability of entire product mix in all channels.
• Expanded distribution network thru base expansion, channel additions & geographic expansion.
• Provided insights to the marketers into their return-on-investment.
• Analyzed weighted distribution and performed shop audit to analyze the outlet market share.
• Implemented FOS outlet coverage plans of self and sales merchandisers.
• Tracked competitor’s activities and prepared action plan.
• Launched new products with implementation of go to market strategy.
• Proposed and executed suitable competitive trade scheme and tie ups to create demands in channels.
• Settled trade schemes, commercial agreement, credit terms and claims with in turnaround time.
• Recommend and implemented innovative trade activations through proper identification of trade channels and segments within.
• Executed BTL promotional activities - Events, on Trade, off trade.
Key Retail Activities:
1. Maximized retail shelf space expansion for maintenance of a high-end liquor store image for newly launched and old products.
2. Executed and ensured sales promotions, POP collateral and signage (indoor and outdoor) displays through sales merchandiser for brand building.
Notable Campaigns:
1. DSB whiskey visibility contest: Lead merchandising unit across the Burdwan district to challenge Officer Choice sales volume, including liaising with marketing agencies backed by aggressively distributed scheme across the channels aiming sales boost in primary and secondary. Result: Increased in sales of DS Black whiskey in Burdwan district by 30%.
2. McDowell’s no1. whiskey outdoor visibility: NH2 Highway surrogate branding.
3. McDowell’s no1 Platinum whiskey whole sale campaign: To challenge RSW growth.
4. Bagpiper whiskey sponsored movie coupon promotional campaign for “Once up on a time in Mumbai”.


Company Details

UNITED SPIRITS LTD

India

501-1000 employees

Retail, FMCG

http://unitedspirits.in/

Feb 2009 to Feb 2012 (3 years)
Marketing Executive at INDIAMART INTERMESH LTD.

Experience Details

Marketing Executive

Marketing/PR/Advertising , Sales/Retail

Entry Level

• Responsible to developed and enhance business by interacted with various clients for repeat/ referral business through promotion of vendors with web based solutions.


Company Details

INDIAMART INTERMESH LTD. (multinational)

Kolkata, India

More than 1000 employees

Retail, FMCG

http://unitedspirits.in/

Aug 2007 to Dec 2007 (4 months)
Summer Intern at TIDE WATER OIL (I) LTD.

Experience Details

Summer Intern

Marketing/PR/Advertising

Student

Industry: Industrial and Automotive lubricant
Project title: Brand Positioning of Veedol Lubricant.
Duration: 2 months
Aim: To find target consumer’s reason to buy Veedol brand in preference to others.
Area: Central Kolkata Truck Market.


Company Details

TIDE WATER OIL (I) LTD. (multinational)

Kolkata, India

501-1000 employees

Manufacturing

http://www.tidewaterindia.com/

Jul 2007 to Sep 2007 (2 months)

Achievements


Increased margins average 5% to 10% of LTA key accounts.
Increased 3 fold sales of Pan India LTA key accounts.
Build a vendor base on SOR (sale or return model) to reduce the inventory investment by 36% and increase the ROI substantially.
Onboard the key vendors and brands for a the newly launched sub-category and negotiated terms to ensure 25-30% net margin realization.



Successfully launched brands: Signature Premium, WMV flavors, Cariba Rum, 4 Season and
Zinzi wine.
Consistent on achieving secondary sales targets month on month.
Aggressive developing consumers through On Premises trial promotions.
Increased market share of regular segment whiskey by 30%.
Increased market share of premium whiskey by 12%.
100% availability of premium segments including entire prestige wine brands port folio.
Achieved highest sales volume in South Bengal launching McDowell’s Platinum whiskey.
Received appreciation letter from COO and award from company President for achieving milestone - Nov 2009.
80% conversion of Royal Stag & Blender’s Pride glow signs into McDowell’s and Signature.



Education

MBA in Marketing

Education Details

MBA

Marketing

University of Kalyani, India

C / Good / 65 - 75%

Marketing Stream

N/A

University of Kalyani
2005 - 2007
This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

BengaliBusiness DevelopmentCategory MgmtDetails-orientedEnglishExecutorFMCGHindiINDIAMART INTERMESH LTD.MBAMS Office ToolsManufacturingMarketingMarketing ExecutiveNegotiationsNegotiatorPlannerRetailSalesSketchingSr.Business Development ExecutiveStudy Of Comparative ReligionsSummer InternTIDE WATER OIL (I) LTD.Team PlayerTerritory Sales ExecutiveTrade MarketingVisiting New Place & Interaction With Peoples

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Hindi

Hindi

: Fluent

: Advanced

: Fluent

: Fluent

Bengali

Bengali

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

MS Office Tools

MS Office Tools

: Advanced

: High

:

5-7 years

Fields of Expertise

Sales

Sales

: Advanced

: Extreme - I love it!

:

3-5 years

Trade Marketing

Trade Marketing

: Intermediate

: Extreme - I love it!

:

3-5 years

Category Mgmt

Category Mgmt

: Beginner

: Medium

:

1-3 years

Key Skills

Executor, Planner, Negotiator, Details-oriented, Team Player

Online Presence

in.linkedin.com/pub/kingshuk-saha-seeking-new-opportunity/18/482/b42/en

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