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Kholoud El Sharkawy

Communications Director at BPG Kuwait

Kuwait City, Kuwait

Work Experience

  • Communications DirectorFull Time

    BPG Kuwait

    Aug 2016 - Present -8 yrs, 10 months

    Kuwait , Kuwait City

    • Job Details:At BPG Kuwait, juggling numerous projects with a holistic communications perspective is my key strength. In light of the rapid emergence of social media, my role as a communications professional focuses on orchestrating my clients’ strategies to synergize Public Relations, Social Media, and Advertising (integrated marketing communications) under one umbrella. Key Responsibilities • Senior client council • Strategic planning • Pitching and winning new business • High level media relations • Bilingual news releases, publications content and speech writing • Mentoring junior staff • Media / crisis communications/ public speaking training for senior level executives • Conceptualizing and producing medium to large corporate and promotional video campaigns • Mega and Micro influencer management Clients: - YIACO Medical Company - DHAMAN Health Assurance - Boubyan Capital Investment Company (subsidiary of Boubyan Bank) - Azadea Group (Bershka, Decathlon, Oysho, Tezenis, Paul Arabia) - Tamdeen Group (Hotic & Yargici) - ThreeSixtyStyle – subsidiary of Tamdeen Group (MCM Worldwide, Gucci, Saint Laurent, Bottega Veneta) - Four Seasons Hotel Kuwait at Burj Alshaya - The Avenues Mall (Al Rai Real Estate) - GOFSCO (Gas & Oilfield Services Company) - Behbehani Motors (Volkswagen and Porsche Centre Kuwait) - RSM Albazie & Co. - M.H. Alshaya (premium dining and fashion brands) - Alyasra Fashion (Jimmy Choo, KENZO, Max & Co.)
  • PR Account ManagerFull Time

    Ogilvy Public Relations

    Jan 2014 - Aug 2016 -2 yrs, 7 months

    Kuwait , Kuwait City

    • Job Details:At Ogilvy PR, I was spearheading the PR discipline in the Kuwait office while leading and inspiring the agency’s PR team. Key Responsibilities: • Managing and providing strategic PR counsel to all clients across all industries • Maintaining and expanding relationships with existing clients • Leading, developing, and executing new business pitches • Developing clients’ corporate strategies and to enhance and build on their corporate objectives as well as their brand growth • Creating crisis communications strategies Clients: - Sanofi - Novartis – Oncology - Patients Helping Fund Society - Burgan Bank Group - Jazeera Airways - Nissan & Renault Al Babtain Group - EQUATE Petrochemicals - ASAR Al- Ruwayeh and Partners Law firm - IBM - Huawei - Marriott Hotels - Mutawa Alkazi - Gulfnet - Al Muzaini Exchange Company - Al Muhallab Mall (Wafra Real Estate)
  • PR Account ExecutiveFull Time

    Hill+Knowlton Strategies

    May 2011 - Dec 2013 -2 yrs, 7 months

    Kuwait , Kuwait City

    • Job Details:Worked as part of a strong PR team to drive public relations activities and ensure the adherence of strong messaging at all times. Key Responsibilities: • Planning and executing PR events, including press conferences and promotional events. • Participating in new business proposals. • Spearheading the media relations discipline (with a strong focus on business media) • Proactively generating coverage to promote work and impact • Drafting or editing content: speech writing, media relations and full briefing documents/support materials • Keep track of emerging trends within the sector Clients: - Gulf Bank - VIVA Telecommunications - United Real Estate Co. - Starbucks Middle East - Kuwait Shell - Adidas Middle East - OSN - LG - Al Zanki Enterprises - Al Tayer Group (Emporio Armani, Coach) -Sky News Arabia - GulfRun
  • Account ExecutiveFull Time

    TBWA\Worldwide

    Aug 2008 - May 2011 -2 yrs, 9 months

    Kuwait , Kuwait City

    • Job Details:Worked as part of a diverse team of marketing and communications professionals to plan, develop, and execute sound marketing & PR campaigns that create an impact on society and key stakeholders. Key Responsibilities: • Planned, executed, and managed clients’ communications programs on a public relations and an advertising/marketing front. • Ensured programs are created to match public attitudes, and that organizations are publicly embraced. • Developed annual public relations roadmap and editorial calendars. • Conceptualized monthly advertising campaigns for various clients. Clients: - Al Salam International Hospital - Wataniya Telecom - FASTtelco Telecommunications - Etihad Airways - Shiik Hotel & Resort (Kuwait) - Nissan and Infiniti Al Babtain
  • Education

    • BA in Integrated Marketing Communications

      Misr International University (MIU)

      Jan 2004 - Jan 2008 - 4 yr

    • High School - IGCSE

      New English School of Kuwait

      Jan 2004 

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Intermediate
    • Italian

      Intermediate
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