khaled mahmoud Hanafy

Head Of Digital Performance & E-commerceFull Time

• Job Details:I have 2 clear missions. 1- Create a Great digital performance team. 2-Help Zumrafood Become one of the largest Grocery Apps in Egypt. How? *Define and execute the short, mid, and long-term digital marketing channel strategies and ensure it aligns with the needs of the wider marketing and business plans. *Key stakeholder of digital marketing forecasts & budgets, managing digital marketing allocation and working closely with finance & growth team on forecasting and budgeting processes. *Drive country-level strategy and execution of top of funnel campaigns aimed at new customer acquisition *Work with growth team to plan and execute the digital channels to achieve best-in-class 360-degree product marketing campaigns, and brand awareness campaigns *Be fully accountable for achieving set KPIs: traffic & sales, store traffic & sales, new customer acquisition, ROAS, ROI, CPA within budget *Create best-in-class localized acquisition and retention strategies to plan and execute across local markets. Develop and execute the strategy across all digital channels including PPC, SEO, paid social, affiliates, and display. *Develop and nurture the digital marketing team to help them grow and progress and deliver against targets. *Create and manage reporting at various levels of the organization/stakeholders, and ensure alignment at the management level. *Monitor internal and external digital trends and technologies to continually improve channel performance. * Lead the growth initiatives & Expand Exepiermnts to Optimize the performance. * Create a testing framework to improve overall performance across platforms and channels And the rest are coming to achieve my mission.

E-commerce Performance SpecialistPart Time

• Job Details:As Media Manager in the most lovely industry for me E-Commerce. I'm Responsible for The daily tasks related to Media & Advertising Tasks. *Manage Facebook-Instagram & Native Ads Campaign *Setup The Media Plan Quarterly. • Optimize performance to improve Sales, clicks, CPA & Engagement. • Provide Weekly reporting and tracking/pacing • Continuously monitor campaign performance and return-on-ad-spend (ROAS), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. • Success to achieve From 0 to 500k Sales in 1 month