Khalid Hassan Moursi

marketing BTL directorFull Time

• Job Details:(production and strategy)

marketing BTL directorFull Time

• Job Details:BTL Consultant for different projects (Doro soap – Americana Beans – Puvana mineral water)

BTL DirectorFull Time

• Job Details:• Manage all BTL marketing plans and activities. • Creating and developing marketing and branding plans. • Head Operations for business growth & profitability and implement the project pipeline and transitioning from start-up phase to business. • Implement strategies for augmenting business, identifying and penetrating new market segments. • Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall. • Driving sales initiatives to achieve business goals & managing the frontline sales team. • Establish short/long-term budgets in tune with the marketing strategies for achieving business targets. • Developing marketing calendar for special projects, maintaining the budgets & costs of the project. • Responsible for the business development, clients, and clients exploring business potential & opportunities to secure profitable business volumes. • Identify and develop new markets (especially in rural segments) to expand the organization's reach. • Increase market share. • Prepare an Annual budget for marketing. • Management and development of projects: in-store activities, events, samplings, roadshows - for consumers. • Coordination and supervision of all key processes of the project. • Respond to briefs from clients' marketing departments. • Lead the execution of projects ensuring the implementation and delivery. • Work closely with the sales and marketing team to ensure that Trade Marketing & BTL strategies are aligned with marketing objectives and sales revenue targets. • Conducting market visits to manage and supervise sales team performance. • Building and maintaining strong, long-lasting customer relationships.