Khalid Elsheikh

Retail & Marketing DirectorFull Time

• Job Details:- Developed and executed the company’s sustainability strategy, aligning it with corporate objectives and enhancing brand reputation. - Spearheaded PR, media relations, and digital marketing initiatives, increasing brand awareness by X%. - Optimized a multi-million-dollar marketing budget, reducing costs by X% while improving campaign effectiveness. - Implemented proactive crisis management strategies, ensuring brand resilience and mitigating risks.

MENA Regional Head of Retail Marketing &EventsFull Time

• Job Details: Commanding management and development of retail and agencies channel for MENA Region, endeavored to achieve revenue 50 M EURO, shipment and footprint objectives.  Proffering visionary, strategy and execution leadership to the marketing team, aiding in development and implementation of global/ regional strategies in Retail Marketing to advance the business' mission/objectives and promote aggressive revenue, profitability and growth of the organization.  Ownership of Retail Marketing budget and leveraging use of marketing analytics to provide insights and recommending new ways to improve marketing ROI and overall strategies.  Endeavoring to maximize turnover by ensuring accurate, timely and commercial sales planning and reforecast for both like-for-like & new stores.  Ensuring brand delivers business plan profit through delivery of both volume & cash margin and maintaining brand profitability. Facilitated achievement of sales growth that consistently out- performed key competitors and the industry as a whole.  Charismatic People Leader– superintending a dynamic team of 300 agents, 19 middle Managers across MENA. Leading team brainstorms that efficiently produce breakthrough insights.

Marketing Communications ManagerFull Time

• Job Details: Owned development and management of national CRM & Demand Generation marketing programs, including strategic planning, KPI goals, and robust budget management of “1.2 m euro 2014”, execution, and ROI tracking.  Presided over day-to-day marketing activities, owned creative guardianship of the DHL brand across marketing communications.  Established annual marketing & communications plans, utilized marketing analytics to provide insights and recommended new ways to improve marketing ROIs and overall growth strategies, goals and KPIs.  Administered market data analysis and evaluation “Net Promoter Approach program management”, gauged customer loyalty key performance metrics (KPI) relative to internal goals and industry benchmarks.  Specialist in creating new brand identities/characteristics. Acted as Company Brand Ambassador at client events, trade shows, conferences & award presentations  Nurtured business relationship with agency partners, obtained necessary consent & authorized for final approval on all marketing collateral, products & promotions.