
Khaled Nasr
Head of Marketing Research and Quality Department at Paraguru LLC
Nasr City, Cairo, EgyptWork Experience
Marketing SpecialistFull Time
Feb 2020 - Present -5 yrs, 5 months
- Job Details:-Contribute to the development & implementation of effective advertising & promotional campaigns for the brand and products, stimulating creativity -Contribute to Beko Events calendar planning. Implementing the events action plans, to ensure that brand presence is maximized, and strategic objectives are met. -Developing and implementing BTL materials including creative new products launch kits, sales kit, PoSMs, PoPs …etc. to drive & boost sales. -Contribute to all projects relevant to Beko presence within the retail environment. Ensure the implementation of Beko CI, global strategic direction and a proper brand persona presence across all touch points. -Managing the expenditure reporting and expenses handling. -Working closely with agencies and follow up with different agencies (Communication, Media, Digital, Brand Experience) -Contribute to the Strategic Planning (short and long-term plans) and Communication Calendar. -Managing Beko presence across all digital outlets including cooperate website, social media and e-commerce websites. -Follow up with Marketing & Communication Manager all needed activities and communications.
Brand ManagerFull Time
Cairo Runners
Aug 2019 - Feb 2020 -6 months
Egypt , Cairo
- Job Details:Contributes in Cairo Runners Marketing Strategies and Strategic Planning, Responsible for the positioning of CR events and activities on digital platforms, Building and supervise the execution of social media strategy through competitive research, benchmarking, messaging and audience identification. Contributing to, and developing, marketing plans and strategies, managing designers and content creators either in-house or freelancers, Managing a pool of freelance photographers and videographers, website content, online store. Maintaining and updating customer databases, attending some of the sponsors meeting and represent Marcom department, conducting market research, analysis for example using customer questionnaires and focus groups. Oversees the production of all marketing materials, including printed documents, monitoring competitors’ activities and Implementing CR’s public relations strategy and activities.
Head of Marketing Research and Quality DepartmentFull Time
Paraguru LLC
Oct 2018 - Present -6 yrs, 9 months
Egypt , Cairo
- Job Details:Responsible for developing, implementing and executing strategic marketing plans for both Paraguru and for the Clients Paraguru serves mainly for digital marketing purposes along with some offline marketing activities. my responsibilities also include managing and coordinating marketing and creative teams, conducting marketing research and its efforts to uncover the feasibility of current and existing products and services.
Education
College Diploma in Marketing
American University in Cairo (AUC)Jan 2017 - Jan 2018 - 1 Year
BSc. in Civil Engineering in Civil Engineering
British University in Egypt (BUE)Jan 2008 - Jan 2013 - 5 yr
High School - Thanaweya Amma
St. Fatima Language SchoolJan 2008
Skills
Languages
Arabic
FluentEnglish
FluentFrench
Intermediate
Training & Certifications
IELTS
The British Council·2016Project Management
AUC·2016