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Khaled Nasr

Head of Marketing Research and Quality Department at Paraguru LLC

Nasr City, Cairo, Egypt

Work Experience

  • Marketing SpecialistFull Time

    Beko

    Feb 2020 - Present -5 yrs, 5 months

    • Job Details:-Contribute to the development & implementation of effective advertising & promotional campaigns for the brand and products, stimulating creativity -Contribute to Beko Events calendar planning. Implementing the events action plans, to ensure that brand presence is maximized, and strategic objectives are met. -Developing and implementing BTL materials including creative new products launch kits, sales kit, PoSMs, PoPs …etc. to drive & boost sales. -Contribute to all projects relevant to Beko presence within the retail environment. Ensure the implementation of Beko CI, global strategic direction and a proper brand persona presence across all touch points. -Managing the expenditure reporting and expenses handling. -Working closely with agencies and follow up with different agencies (Communication, Media, Digital, Brand Experience) -Contribute to the Strategic Planning (short and long-term plans) and Communication Calendar. -Managing Beko presence across all digital outlets including cooperate website, social media and e-commerce websites. -Follow up with Marketing & Communication Manager all needed activities and communications.
  • Brand ManagerFull Time

    Cairo Runners

    Aug 2019 - Feb 2020 -6 months

    Egypt , Cairo

    • Job Details:Contributes in Cairo Runners Marketing Strategies and Strategic Planning, Responsible for the positioning of CR events and activities on digital platforms, Building and supervise the execution of social media strategy through competitive research, benchmarking, messaging and audience identification. Contributing to, and developing, marketing plans and strategies, managing designers and content creators either in-house or freelancers, Managing a pool of freelance photographers and videographers, website content, online store. Maintaining and updating customer databases, attending some of the sponsors meeting and represent Marcom department, conducting market research, analysis for example using customer questionnaires and focus groups. Oversees the production of all marketing materials, including printed documents, monitoring competitors’ activities and Implementing CR’s public relations strategy and activities.
  • Head of Marketing Research and Quality DepartmentFull Time

    Paraguru LLC

    Oct 2018 - Present -6 yrs, 9 months

    Egypt , Cairo

    • Job Details:Responsible for developing, implementing and executing strategic marketing plans for both Paraguru and for the Clients Paraguru serves mainly for digital marketing purposes along with some offline marketing activities. my responsibilities also include managing and coordinating marketing and creative teams, conducting marketing research and its efforts to uncover the feasibility of current and existing products and services.
  • Marketing StrategistFull Time

    Paraguru LLC

    Dec 2017 - Oct 2018 -10 months

    Egypt , Cairo

    • Education

      • College Diploma in Marketing

        American University in Cairo (AUC)

        Jan 2017 - Jan 2018 - 1 Year

      • BSc. in Civil Engineering in Civil Engineering

        British University in Egypt (BUE)

        Jan 2008 - Jan 2013 - 5 yr

      • High School - Thanaweya Amma

        St. Fatima Language School

        Jan 2008 

      Skills

      • Microsoft Office
      • Microsoft Word
      • Microsoft Powerpoint
      • Adobe Photoshop
      • WordPress
      • AutoCAD
      • Microsoft Project

      Languages

      • Arabic

        Fluent
      • English

        Fluent
      • French

        Intermediate

      Training & Certifications

      • IELTS

        The British Council·2016
      • Project Management

        AUC·2016
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